Training

What is Social Media?

• Over 5m hits on Google = no agreed definition

• “Social media is a category of online media where people are talking, participating, sharing and networking, online”

• Over complicated - Web 2.0 • Scottish public sector can’t get its head

round it

Power and Control

• UK Government Twitter Guide• U.K. Government: Template Twitter Strategy

for Government Departments• Civil Service – Codes for Online Participation • Facebook Comments Policy • Scottish Government Blogging Policy

Missing the Point

Social media is a tool that allows you to communicate a message

Why do you want to use social media?

Your answer will condition how you use it

What

• Which tools will you use?• Only use what you can keep updated• Be selective; be realistic • Connect online with off line • Pick your moments and issues

How

• Tone & Style• Personal vs. Professional• Signposting • Social Media Dashboard• Twin Twitter/Facebook• Twin Linkedin/Twitter

Risks

• Cyber Nuts• Reputational (public spats) • Too much time vs. too little time• Oversell & under deliver?• Overexposure?

Content is King

Keep it Simple

BM Consulting