Training
What is Social Media?
• Over 5m hits on Google = no agreed definition
• “Social media is a category of online media where people are talking, participating, sharing and networking, online”
• Over complicated - Web 2.0 • Scottish public sector can’t get its head
round it
Power and Control
• UK Government Twitter Guide• U.K. Government: Template Twitter Strategy
for Government Departments• Civil Service – Codes for Online Participation • Facebook Comments Policy • Scottish Government Blogging Policy
Missing the Point
Social media is a tool that allows you to communicate a message
Why do you want to use social media?
Your answer will condition how you use it
What
• Which tools will you use?• Only use what you can keep updated• Be selective; be realistic • Connect online with off line • Pick your moments and issues
How
• Tone & Style• Personal vs. Professional• Signposting • Social Media Dashboard• Twin Twitter/Facebook• Twin Linkedin/Twitter
Risks
• Cyber Nuts• Reputational (public spats) • Too much time vs. too little time• Oversell & under deliver?• Overexposure?
Content is King
Keep it Simple
BM Consulting
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