Seven Pillars of Wisdom: A Quick Taxonomy1

Why Didn’t I Think of That: Selected Best Practises2

Can You Feel the Love: Engagement Is Stronger Than Money4

AGENDA

Meanwhile in China: A Sleeping Giant No Longer3

The Seven Pillars of Wisdom360 degree social engagement

Marketing

R&D

Internal

Communication

Customer

Service

Sales

Administration

HR

Social Networking inside the Salt Mine

Internal Social Networking is Big

Forrester Wave Q1/2009

Gartner Magic Quadrant 11/2009

So What the Heck Is It?

Use Cases

• Information sharing

• Interactive document

management

• Link teams that are working in

different locations

• Promote best practice within

communities of interest

• Company directory

• Company news

Benefits

• Reduced internal email volume

• Less disruptive information

delivery

• People are better informed

about what is happening in

areas they are interested in

• It becomes easier to discover

relevant information

Have we reinvented the Intranet?

Hmmm... Customer Service...

R&D in the Time of Networks

Crowdsourcing2

Paris

Berlin

Oslo

Tripoli

Madrid

Moscow

Riyadh

SydneyBuenos Aires

Belo Horizonte

Santa Cruz

Caracas

Mexico City

Cape Town

Kisangani

Phoenix

Denver

Montreal

Whitehorse

Bamako

Perth

Darwin

Meanwhile, in China...

Guangzhou

Beijing

Harbin

Urumqi

China

LhasaXian

Shanghai

It‘s A Different World

Phenomena ≠ Manifestations

Social ≅ Cultural

Can You Feel the Love?

The 360 Degree Engagement

Marketing

R&D

Internal

Communication

Customer

Service

Sales

Administration

HR

Ignore Us At Your Peril

Time Flies Like an Arrow,

Fruit Flies Like a Banana

UPPINISKA OY | Kaisaniemenkatu 2b, 8th Floor | FI-00100 Helsinki | +358-50-3576990 | jussi@uppiniska.com | www.uppiniska.com

Jussi Mononen

jussi@uppiniska.com

+358-50-3576990

Twitter: monojussi

Skype: jussimononen

Flickr: monojussi