Seminar Fsb Social Media

Helping small business owners to market online using search engine friendly websites & social media©Counterpoint Matters Ltd 2010

Social Media & the Impact on Small Businesses


Jo Dodds

www.counterpointmatters.com



Why are you here

What do you want toget out of this presentation?


What is Social Media?Social media is content created by people using highly accessible and scalable publishing technologies. ...en.wikipedia.org/wiki/Social_media

Social Media are primarily Internet- and mobile-based tools for sharing and discussing information among human beings. ...sprythink.com/glossary.html

Online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other.www.tvb.org/multiplatform/Multiplatform_Glossary.aspx

A category of sites that is based on user participation and user-generated content. They include social networking sites like LinkedIn or Facebook, social bookmarking sites like Del.icio.us, social news sites like Digg or Reddit, and other sites that are centered on user interaction.searchenginewatch.com/define


Where do yourcustomers hang out?


Why do you need an online presence?• 70% of UK households have internet access• 11% increase from 2008; 28% since 2006Sources: National Statistics Omnibus Survey Aug 09

• 70% of online searchers will use local search to find offline businesses

• More than 80% of sales generated online are being completed offline


Benefits of Having an online presence

• Local search results• Create awareness • Shorten selling cycle• A great way to reach and ENGAGE potential

customers



What do you think the benefits are of using social media within your business?

What are your concerns?



Social Media Marketing in 3 Minutes


Which Social Media Tools do I recommend?

• Blogging• Facebook• Facebook Fan Page• Twitter• YouTube• Flickr• LinkedIn• www.hootsuite.com can help you manage your Facebook,

Twitter and LinkedIn presence


How can we help you?

• www.SmallBusinessSaviour.com

• Reports ‘7 Simple Steps to Great Local Online Marketing’ & ‘5 Things Your Web Designer Won’t Tell You’

• www.UsingTwitterForMarketing.com


Opportunity is missed by most people because it is dressed in overalls and looks like work.

Thomas Edison