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Square Meal's Venues & Events Live 2014
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Social media: a beginner’s guide
With Square Meal’s social media manager Eleanor Crossland and Venues & Events editorial assistant Russ Cook
#VE14
Getting Going
• Work together
• Talk constantly
• Keep it logged down
#hashtag
• Keep it short & memorable• Check check check! #POTY can also mean…• Use it everywhere
Select your social• Where is your
audience?
• Take a look at the options
• Monitor to see what works
Suits you
• Plan
• Adapt
• Monitor
• Update
Create a buzz
• Get people talking
• Keep up the interaction
• Carry it through
Spend some dough
• Spend a little, get a lot
• Put your money where your audience is
• Invest in analytics
Keep chatting
• Be interesting
• Give and take
• Keep it up
Event in action
• Share the load
• Make it easy
• Picture perfect
Event in action
• Share the load
• Make it easy
• Picture perfect
Tracking
• Free tools
• Are you on trend?
• Make next year bigger and better
Not your usual 9-5
• Spread the load
• Check constantly on event days
• Don’t run down