• Leveraging LinkedIn• Tackling Twitter• Friending Facebook•What to Do When You Get

Coverage

http://blgs.it/linkedin-pubcon

• Adding your skills to your profile• Join group discussions• Follow related companies for each skill

Make sure they are as complete as possible

Make sure they are as complete as possible

Coordinate with people before they make changes to their profiles (especially around new hires & departures)

http://blgs.it/linkedin-pubcon2

http://blgs.it/linkedin-pubcon3

http://printmediacentr.com/2011/06/how-to-sell-on-twitter-without-pissing-off-your-followers/

Make sure you have the Twitter handles for the people you are targeting

http://blgs.it/twitter-pubcon

http://muckrack.com or @muckrack

http://blgs.it/twitter-pubcon2

@helpareporter

@profnet

Google is the most powerful media outlet in the world

http://blgs.it/twitter-pubcon3

They can learn a lot about you as well!

The more coverage the piece gets – the better for you (use your Internet marketing skills & treat it like it’s a page on your own site)

• Tweet/Share/Tumbl

• Paid Traffic

• Build Links to it...

The author will be more willing to talk to you next time (let them know)

Your website (as seen in)

Auto-responders

Email Signatures

Newsletters

Twitter, Facebook, LinkedIn, Google +, etc

Social Profiles (i.e. Twitter backgrounds, Facebook Photo Strip, etc.)

Stay in touch – be their friend

Feed them information

Give them other sources (when you’re not right for the story)

Help them promote their other stuff

Social Media makes all of the above much easier & effective....