Embed Size (px)
DESCRIPTION
Social Media Platforms are (or should be) considered Strategic in the Enterprise. The use of public and private social media platforms offers an opportunity to instrument markets and operating environments with more precision than has hitherto been possible. Yes, Social is Strategic.
Citation preview
Social Is Strategic
http://healthca.mp @ekivemark
[email protected] @ekivemarkBusiness Transformation Consultant
Who the heck is he?
@ekivemark
@ekivemark
Tim O’Reilly Web 2.0 Compact Definition
“
”
Web 2.0 is the network as platform, spanning all connected devices; Web 2.0 applications are those that make the most of the intrinsic advantages of that platform: delivering software as a continually-updated service that gets better the more people use it, consuming and remixing data from multiple sources, including individual users, while providing their own data and services in a form that allows remixing by others, creating network effects through an "architecture of participation," and going beyond the page metaphor of Web 1.0 to deliver rich user experiences.
http://healthca.mp
@ekivemark
My ultra compact Web 2.0 definition....
Web 2.0 = (Me + Youn)US
http://healthca.mp
courtesy Dion Hinchcliffe /Andrew McAfee
Platforms
Network Effects
S.L.A.T.E.S.
http://healthca.mp @ekivemark
Where is your Organization’s Value?
http://healthca.mp @ekivemark
Actions & Connectionsfeeding to sensor networks
http://healthca.mp @ekivemark
Time to rethink relationships
Photo: Tom Cwenar
http://healthca.mp @ekivemark
Can You Force People to be Social?
http://healthca.mp @ekivemark
@ekivemark
How Do We Trigger That Leap of Engagement?
Baldface Lodge
http://healthca.mp @ekivemark
@ekivemark http://healthca.mpWIIFM
http://healthca.mp @ekivemark
@ekivemark http://healthca.mpCompetitiveness
http://healthca.mp @ekivemark
Security, Authentication and Access
Does your organization enable access to social platforms?How can you leverage a platform you can’t reach?
http://healthca.mp @ekivemark
Is on Twitter before you know it
http://healthca.mp @ekivemark
Social Media Today is like the telephone 20 years ago
http://healthca.mp @ekivemark
Who has won on the Web?
SOAP
REST
http://healthca.mp @ekivemark
REST is simple and adaptable
<iframe src="http://rcm.amazon.com/e/cm?lt1=_blank&bc1=000000&IS2=1&bg1=FFFFFF&fc1=000000&lc1=0000FF&t=ekive&o=1&p=8&l=as4&m=amazon&f=ifr&ref=ss_til&asins=B001TK3LT
W" style="width:120px;height:240px;"
scrolling="no" marginwidth="0" marginheight="0"
frameborder="0"></iframe>
http://healthca.mp @ekivemark
Broadcast
The Shifting Power of Publishing
User Generated Content
1995
2000
2010
2005
http://healthca.mp @ekivemark
Enterprise Apps are going social
Build Ship Retail Inventory Sale
Traditional Supply Chain Feedback
Order
Warranty
Web Order Supply Chain
Strategic Feedback Loops
Configure
Social Sharing Signals
Ship Feedback
Customer Feedback
Social Signals Give Early Insight To Demand/Trends
http://healthca.mp @ekivemark
How
Do
Your
Build
YouYou
Strategic
Plan?
http://healthca.mp @ekivemark
Your
a
is
Plan
Strategic
Product
Social
http://healthca.mp @ekivemark
Social Is Strategic
[email protected] @ekivemarkBusiness Transformation Consultant
Social Media Platforms Lecture given as part of Strategic Information Systems - MS in Information Systems
Johns Hopkins Carey Business School
http://healthca.mp @ekivemark
