Social MediaGuide for non-profit leaders & volunteers

Describe yourself as a user…Observer/Dabbler

Fully Engaged/Moderator

Natalie Laderas-KilkennyInstructional Designer

@nlkilkenny

Presentation: “Social Media: Guide for Non-Profit leaders & Volunteers”User: Natknit

Few words of caution…

It takes time….

The problem with most social media strategies…

If you build it & leave it no

one will follow.

If you build it & leave it no

one will follow.

Image from Jane Genovese

Tools, tools, tools… Strategy Hot tips

Tools

Tools

Tools

Tools

• More than 800 million active users

• More than 50% of active users log on to in any given day

• Average user has 130 friends

• Make connections w/ other organizations

Tools

Tools

• About 200 million tweets sent everyday

• There are 105 million users

• 27% of Twitter users log in everyday

•Microblogging

Tools

Tools

• Linked in has over 60 million users

• Half of members are international

• Useful for making professional connections

•Can set up events (http://events.linkedin.com/)

With all these social media places?… Why should we still have a blog?

• Because you (your organization) needs a “Central” place to house your content

• Because you can simply link to content on your blog

• You control it

Tools

Accessories

Want to find the best tool set? Google this…

“35 Social Media Plugins”

Tools

What is Microblogging?

Tools

Things you can share?

Videos Blog Posts Photos Microblogging

Remember to share things that are relevant &

appropriate

What are your goals?

Strategy

Others?

Generate awareness

Build a reputation

Recruit Volunteers

Promote events

Gather donations

What is your organization about?

Strategy

Frequency

Occasional Daily

Videos Blog Posts Photos Microblogging

Strategy

Tips

1. Fill out your profiles completely2. Watch & observe first3. Lay your claim4. Practice netiquette5. Develop relationships & engage in conversations6. Interact with key influencers7. Help others connect w/ each other8. Ask politely

Hot tips

1. Fill out your profiles completely

With each tool you use make sure the info & links to your organization are there.

Hot tips

Logo?Images?Mission statementWhy your organization is importantVital statistics & contact information

2. Watch & observe

Find & follow like minded & related users

Spy possible connections

Observe what people in your target audience are interested in

3. Lay your claim

Twitter chatsTwitter chats

Example: Picture a world w/o genocide?

Example: Picture a world w/o genocide?

Answer questions on LinkedIn

Answer questions on LinkedIn

Blog posts on your topics

Blog posts on your topics

Podcast interviews with staff or expertsPodcast interviews

with staff or experts

Hot tips

3 ways to promote &

engage

PWWG posted this challenge on Facebook

& it was communicated by

members and fans.

Hot tips

Facebook Challenges & Campaigns

LinkedIn Q & A and Events

Use http://events.linkedin.com/ to set up events and fundraisers.

But note these are not effective unless a network is already built

Twitter Chats

No flamers!

4. Practice netiquette always

Don’t be verbose or redundant.

You can schedule your tweets to spread your sharing time, Or get your message out w/o seeming too repetitive

Hot tips

5. Develop relationships & engage in conversations

6. Interact with key influencers

7. Help others connect w/ each other

Hot tips

@nlkilkenny

Jane

Mike

Joe

Alexandra

8. Ask politely

But I want to save time…

Can’t I just post once?

Hot tips

Social Network Aggregators

Before you post anything…

Good self-check:

Does this reflect well on yourself?Does it reflect well on your organization?

Is this relevant to my target audience?

Will someone do this when I leave?Make a plan & train others:

Emphasize the importance of making authentic connections

with others

Write down a plan that explains your daily actions via social

networking.

Train a ‘backup’ or someone who can take

over these tasks.

Select a ‘backup’ & replacement who ‘gets

it.’

Few people to follow

www.rosettathurman.com/

@rosettathurman @kanter

http://www.bethkanter.org/http://www.diosacommunications.com/bio.htm

Rosetta Thurman Beth Kanter Heather Mansfield

More Resources• 50 Social Media Tactics for Non-profits:

http://www.slideshare.net/chadnorman/50-social-media-tactics-to-help-nonprofits-meet-their-mission

• Tools for Non-profit Volunteer Management: http://blog.socialsourcecommons.org/2011/03/tools-for-nonprofit-volunteer-management/

• 7 Things You Should Know About Microblogging: http://www.educause.edu/Resources/7ThingsYouShouldKnowAboutMicro/174629

• Why we microblog: http://ebiquity.umbc.edu/_file_directory_/papers/369.pdf• Using Social Networks for Social Change (presentation):

http://www.slideshare.net/rootwork/using-social-networks-for-social-change-facebook-myspace-and-more-presentation?type=powerpoint

• Facebook for businesses (step by step): http://www.socialmediaexaminer.com/facebook-101-business-guide/