december 14 -15, 2016stockholm | sweden

In partnership with

sponsored by

ePP®ProfItleaderssummIt

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2016

PostsummItrePorta treasure ofPrIceless Ideas and InsIghts

| European Pricing Platform | Post Summit Report, Stockholm 20163

The EPP Profit Leaders Summit is new in its kind: bootcamps are alternated with keynotes. And content originates from expert consultants and practi-tioners.

� Our expert partners define the topics of the agenda and steer the body of knowledge in pricing and business moneti-zation. Experts leading a boot camp, an intensive active for-mat, demonstrating their exper-tise in an innovating, thought provoking topic. An excellent opportunity for all parties to go into discussion and to interact on different topics of pricing.

� High level speakers will be leading a key note, enforcing and representing high level thoughts, & share the newest thinking in pricing.

Reflections and feedback from pricing partners and partici-pants brought the European Pricing Platform to take action and organizing this new, unique initiative.A high level summit about new concepts, new insights, thought leadership, about develop-ments which are now appearing

The ProfiT Leaders summiT deLivers on� The opportunity to share knowledge, content & reputation.

� Putting the pricing audience fast forward in touch with the most relevant peers and newest thinking in pricing and profit management from all indus-tries, as this content involves all business sectors.

in certain industries, and are expected to be appearing in other sectors as well. Conse-quently, our thought leadership and debate needs to cross over all industries.New research findings and new monetization plans are key for the future of pricing practice.

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| Post Summit Report, Stockholm 2016| European Pricing Platform 54

“ The EPP Profit Leaders Summit 2016 – the first of its kind – really outperformed my expectations. I met up with a highly sophisticated crowd both from large corporations and from the vendor side. It was a fabulous opportunity to start collaborations and friendships. The atmosphere was inspiring and the talks and workshops were excellent yet sometimes truly thought-provoking. The topics ranged from classic and novel research methods via strategic outlooks to digital transformation processes in pricing. I will be back next year!“ Kai-markus mueller Ceo the neuromarketing Labs

Nicolai Broby Eckert – partner at PA Consulting Group - did an excellent job in moderating the summit: summarizing the presentations, canalizing the questions and keeping track of the time.

“ The EPP Summit in Stock-holm was a wonderful opportu-nity to close the year with great discussions and to get some interesting new thoughts and ideas for a successful start into the new year. I really enjoyed the exchange with peers and the socializing, and the very well organized event.“ dirk staudemeyer miles and more (Lufthansa Group)

“Excellent event bringing hig-hly experienced pricing leaders together to discuss current glo-bal and European challenges and developments in an open atmosphere.What are the top 3 pricing chal-lenges for the near future? � Digitalization� Application of Behavioral Economics in “real B2B busi-ness life”� Potentially decreasing top management attention for pricing“ Gernot dambacher evonik industries aG

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in action

| European Pricing Platform | Post Summit Report, Stockholm 201676

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� Hewlett Packard Enterprise� Monitor Deloitte� Navetti� PA Consulting Group� Price Waterhouse Coopers� Pros� Simon Kucher & Partners� Syncron� The Boston Consulting Group� The Neuromarketing Labs

A special thank you to the speakers for their enthousiasm, collaboration and input, which made the Profit Leaders Summit to an experience packed with knowledge and new insights.

Ian WachtersThe Netherlands

Partner and Managing Director The Boston Consulting Group

Andreas WestlingSweden

CEO Navetti

Maciek SzcześniakPoland

Director Global Pricing Hewlett-Packard Enterprise

Nicolai Broby EckertSweden

PartnerPA Consulting

Kai-Markus MuellerGermany

CEO The Neuromarketing Labs

Johan ÖstlinSweden

Head of Global Pricing Presales Syncron International AB

Toke HøgildDenmark

Management Consultant PA Consulting Group

Nicolas BeutinGermany

Partner - Customer Practice Leader Price Waterhouse Coopers

Tommy ArvinellSweden

Director Simon-Kucher & Partner

Marc AbelsBelgium

Partner Monitor Deloitte

wIth the suPPort of... our sPeakers

| European Pricing Platform | Post Summit Report, Stockholm 201698

Toke høgild from PA Consulting Group in full action at the Profit Leaders Summit in Stockholm, picturing future global challenges for all industries and on how to understand and implement servitization. Great interactive vibrant exercise in an intense group debate.

E-commerce : threat or opportunity? andreas Westling, CEO of Navetti explaining

opportunities - operational needs – risks. Opening the debate & triggering his audience at

the EPP Profit Leaders Summit in Stockholm...

maciek szcześniak from Hewlett Packard Enterprise on stage demonstrating “Improve analytics to improve revenue”, a business case from the real world. The Profit Leaders Summit 2016 in Stockholm continues at full speed!

dr. Kai-markus mueller at the EPP Profit Leaders Summit

in Stockholm explaining the concept of Neuroscience, price

perception in the mind...Hot pricing topic!

marc abels leading an intensive boot camp on ‘Public pricing manage-ment’: demonstrating on how an optimal price list can boost profits by up to 5 percentage points…

‘Advanced Data for Analytics and Tools for better Pricing’presented by ian Wachters: showing a number of practical tools & approaches that enable organisations to benefit from the insights from big data.

Tommy arvinell from Simon-Kucher & Partners proving the most useful principles of behavioral pricing;

Illustrating how the principles can be applied in successful ways… a full house of interested pricing people…

On stage now: nikolas Beutin from Price Waterhouse Coopers in full action with the closing keynote picturing pricing tasks shifting to the CFO area ..

At the Profit Leaders Summit Johan Östlin from Syncron, demonstrating and connecting on how to increase aftermarket profits in his bootcamp.

some hIghlIghts of thIs fIrst edItIon of the ePP ProfIt leaders summIt

| European Pricing Platform | Post Summit Report, Stockholm 20161110

a bubblIng summIt…

An attentive audience

A packed programme! French coffee in Stockholm More pricing knowledge to share

Instructions...

Time to reflect and discuss face-to-face

Ending the day with a well deserved dinner, offered by

our partner PROS.

Food for thought…

Opportunities to network

Opportunities to network Opportunities to debate

Raising questions…

| Post Summit Report, Stockholm 2016| European Pricing Platform 1312

� Vistaprint� Allianz � Gettinge group� Grey Heron� Philips Healthcare� Zebra A/S (Tiger Stores)� The Neuromarketing labs� Electrolux� Sandvik Machining Solutions� Dustin Group AB� Miles & More GmbH

(Lufthansa Group company)� HP� Valeo Service� Hankook Tire Europe

� Henkel AG & Co. KGaA� Corning cable systems USA -

telecom� Sanofi� PWC� Fingerprint Cards� Dassault Aviation� Cooper Tire & Rubber

Company Europe Ltd� Dustin Group AB� Pro office� Vistaprint� Evonik� Sandvik � TeliaCompany� Dassault Aviation

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| Post Summit Report, Stockholm 2016| European Pricing Platform 14

� A unique combination of interactive boot camps and thought-provoking presentati-ons.

� No other event will put you in touch with the most relevant peers and newest thinking in pricing and profit management so efficiently.

� High level topics presented to a sound board, composed of top experts sharing their field experience.

� The manifestation of provo-king and innovative monetizati-on concepts and latest research insights in pricing and business monetization.

� The exclusive PLS is suppor-ted by world-renowned speakers, a second-to-none networking experience and in-depth monetization intelligence.

� Crossing over all industries: thought leadership and debate taking place among the Pricing and Profit Leaders community.

� With the world’s most ex-perienced pricing and profit managers and their CFO’s and/or CMO’s in attendance.

�the ProfItleaders summIt: a fundamental must In the world of PrIcIng!�

a fundamental must!

BarCeLona, sPain

novemBer 29-30, 2017

� Early Bird Fee € 1.395(until June 30, 2017)

� EPP Profit € 1.695Leaders Summit

els Landuyt is your Project Manager. Get in touch with her for more detailed information on the second edition of the EPP Profit Leaders Summit and all other practical issues. els.landuyt@pricingplatform.euwww.pricingplatform.euwww.pricingevents.eu

�at the 2ndProfIt leaders summIt 2017�

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