Social Media : From Social To Business Success

Andrew Chow a.k.a Ideasandrew

Founded

Ideamart (S) Pte Ltd since 1994 . Ideas & Concepts since 2002

Table For Six since 2008

Business Awards

STB Business Award – Most Innovative Marketing Initiative award 2007

Spirit of Enterprise 2008

Successful Entrepreneur 2010

Certification

NLP Practitioner

Certified Life Coach

Forte

Social Networking / Social Media Strategy

PR Strategic Counsel, Implementation & Monitoring

Brand Management Consultancy

Personal Branding

Is Facebook more like

a man or a woman?

Facebook is more like

a woman because..

it talks like a woman

What is Social Media? The New Internet Age How do I conduct myself for Social Selling? What platform should I be using to enlarge

connection, network and influence? How do I leverage social media to promote my

events? How to create content that enables me to have

strong Personal Branding? What are the case studies of Personal Branding? What are the social media etiquette and ethics?

What is

Social Media

to

YOU

?

Social Media is any platform

Social Media is any platform where people connect with

Social Media is any platform where people connect with others through conversation

Social Media is any platform where people connect with others through conversation about any available content.

The old internet age is Google. The new internet age is Social Media

In the old internet age, we search for information.

In the new internet age, information search for us and we share them to others

What is sharing on social media? To use, participate in, enjoy, and receive, jointly the available information.

Be Social first. Be Professional always

Take Ownership of your

platforms

Manners:

Be Personable.

Not Get Personal.

Expect negativity from

others

Don’t Delete. Don’t Delay.

Don’t Deny.

Invite Others to share

experiences

Ask the Right Questions

S : Share More. Sell Less O : Take Ownership of your platforms C : Collaborate with others. Build a team. I : Be Interesting. Be Insightful. Be Innovative A : Be Authentic, not Arrogant L : Listen More. Talk Less. M : Manners : Be Personable; not Get Personal E : Expect negativity from others. D : Don't Delete. Don't Delay. Don’t Deny. I : Invite others to share A : Ask the right questions

What platforms should I be using to enlarge my

Connection, Network and

Influence?

• Send personal messages (live or delay) • Get latest updates from friends through

status, photo, videos and links • Create events

(date/time/venue/host/RSVP list) • Create Informal surveys (Ask

Questions)Join different social groups • Support business pages: AIA Page-

https://www.facebook.com/AIASingapore

Upload a professional profile picture Write a good comprehensive summary of yourself Add new connections Furnish professional career milestones since you

started work List down all awards and achievement from schools

day to the present. Join other professional interest groups. You can join

up to 50 groups Get at least 5 recommendation from colleagues and

client (100 words) Give at least 5 recommendations to others who

have worked with you. (100 words) View all your customers’ profile and start endorsing

them

Whenever you know someone new, search for them on Linkedin and connect

If you cannot find them, invite them to join or email them your Linkedin url

Share your Linkedin URL on Facebook and Twitter regularly

Look for new leads from your connections, connect with them by getting introduced or by sending inmail.

Update your skill and experience regularly to get more endorsement. The more endorsement you receive , the more others are reading your profile

Export connection details onto Excel file Create your own poll Maximise “advanced search” to look for leads

Others: Pinterest

Pinterest is a tool for collecting and organizing things you love.

You can organize it with different boards and pins

AIA Pinterest : http://pinterest.com/aiasingapore/

▪ 8 Boards and

▪ 133 pins

Create boards with interesting titles Upload your pictures Re-pin pictures you love (AIA has many) Share them on Facebook and Linkedin, with

your thoughts & comments Invite others to join Linkedin A person’s boards and pins shows his interest

more visually than Facebook

Parenting Talk Child Education Talk Investment Seminar Wine Appreciation Health seminar Sport events Retirement Talk

Challenge: How can you leverage on social media to publicize

these events?

Create events Professional and Customisable Works on any platforms : Mobile, Tabloid or Desktop Many payment options

Promote events Easily converted to direct email Social Media-ready : Shareable Track attendance

Manage events Message participants easily Checking-in participants Paperless

Pre-event

Create the event and share it weekly for 6 weeks before it happens.

Invite all suitable friends to attend

Post event link on friends’ wall once they have RSVP Event

Take many pictures and upload to Pinterest or other platforms

Share the latest event happening on Facebook or Linkedin

Encourage participants to check-in Post-event

Upload all pictures and tag as many people as possible

Remind all participants to like your page or add you as friend

Encourage participants to share their positive experience on your group/page

Information Centre – Share latest online news, etc

Knowledge Expert – Give comprehensive answers (tagline)

People Connector – Organize events (business, social or charity)

Problem Solver – Share tips and tricks (visual or textual)

Creative Entertainer – Create humor

Update your Status:

Share personal wisdom and thoughts

What do you say?

1. A friend is _______________________________

2. A truly successful person is someone who

_________________________________

3. A wise investor is _________________________

4. The difference between a Gen Y and a Gen X is

__________________________________________

5. Insurance is just like ______________________

Update your Status:

Share personal wisdom and thoughts

Produce Infographics:

An Infographic is data sorted, arranged and presented visually

1. 2. 3.

http://piktochart.com/ - the original with over 40,000 users.

http://infogr.am/ – Beautiful templates get you started quick.

http://www.easel.ly/ – It’s incredibly easy to use.

Update your Status:

Share personal wisdom and thoughts

Produce Infographics:

An Infographic is data sorted, arranged and presented visually

Create interesting captions for photo you find on the internet

What ‘s on your mind?

1 2

3 4

Create your own Montage!

* No AIA logo on any self-created montage

Write them down in advance Adjust the message according to your

audience Schedule when and when to post them Help from others:

Like

Comment

Share

Ferrari Crash with Taxi at Bugis in May 2012

Wrote a blog Create a poster, pin it Get 15 Facebook friends to share Personally delivery posters and boxes to collect

donation Update the progress on blog for 13 days Amount collected through cheque =

$20,000 Media recognised the effort!

Text Be Sensitive to Others’ feeling Avoid too much self-promotion

Tone Be Respectful Be Positive

Tag Ask Permission before tagging Create relevance from the subject

▪ AIA logo must not be inside any self-created content ▪ Every FSC is a AIA Brand Ambassador

Time Avoid over sharing. 10 things in a day is just too much. Avoid delaying reply. 24 hours is fine for personal profile. 2

hours for pages

Content : Create meaningful information for your connection (client)

Conversation : Engage your connection by observing ethics

Contact : Grow your community by offline networking

Commitment : Make it a lifestyle and keep learning something new regularly