Stand Out Online Josh Hoole, The Digital Development Company

1. Who are You? 2. Elements of Building a Strategy 3. Digital Personas 4. Measure Your Success 5. Create Powerful Posts 6. Next Steps for You

What we’ll cover

• What’s your organisations’ attitude to technology?

• What is your leadership role?

• Who will drive any changes?

• Who will implement any changes?

• What support will you need?

Your Organisation - Reality check

One Simple AimMobilise the right people to take the right action

at the right time

1. Who’s your audience?2. Which platforms are they on? When? 3. What’s your business plan/communications plan?4. What will you measure & how?5. What stories & lightweight media have you got

already?6. Keep track of accounts with a Master Log In

Sheet

Plan Your Strategy 6 Things to Think About

• Where are they online• Platform overview• When do they interact

online?• What motivates them

• What do they like• Learn from them/

crowd source new ideas

6 Things to Think AboutWho’s Your Audience

• Use personapp.io to visualise who the audience is

• What are their needs, beliefs, goals, skills, environment

• Helps understand stakeholders and target comms

6 Things to Think AboutDigital Personas

• Use Google Analytics to see who links to you • Keep track of traffic referrers using Google analytics

• Bit.ly - Link shortener that tracks usage • Facebook Insights for FB activity and measuring

audience • Twitter Analytics, erm, analyses your tweets(!) • Discover your big influencers and give them some love

6 Things to Think AboutWhat will you measure and how?

• Who are your best story tellers • What engaging photos can you use • What great videos can you create • What multimedia do you have • What can your clients/customers bring to the table?

6 Things to Think AboutSource Stories and Lightweight Media

• Pictures are better than 140 characters• Canva

• Gifs• Feedly to curate others’ content• Post at the weekend…but I don’t work weekends!• Schedule Posts with Buffer

Create Powerful Posts

Any Questions?

Over to you…