Finding Success: Social MediaCraig Daitch4/28/08

Let’s face it, the old way isn’t working.

Without change we run the risk of repetition for repetition’s sake.

Social media changed everything.

Social Media enables anyone to have an opinion.

valuable

accessible

desirable

useful

usable

findable

credible

reachable

Social Media is predicated on value to its audience.

Key Tenets of Social Media

Listen to your audience.

Engage your audience.

Be Authentic.Never Hide The Real You.

Go Ahead.Spark A Conversation.

That single spark can ignite fireworks.

Identify your greatest advocates.

Your greatest advocates will carry your message.

It’s up to you to amplify their affinity.

The two defining principals of social media

Relevancy.

Social media users are emotionally connected to their communities

The stronger the relevance, the greater the possibility ofattracting the attention of the masses.

Relevance can be learned throughcarefully monitoring your socialcampaigns.

By watching how users value specificcontent you can easily get a grasp forwhat appeals to them.

Distribution

Distribution involves designating your messengers andproviding support.

“It’s not how influential each person is, it’s howinfluenceable everyone else is. If society is ready toembrace a trend, almost anyone can start it.” -CliveThompson

Influencers lend credibility to your message.

Influencers escalate the viral process.

You can prepare for viral but don’t expect it.

Case Study: Diet Coke vs. Mentos

By now we all know the story…

$10,000,000 in estimated exposure gained from the viral video.

So how did Mentos get it so right?

While Coke got it wrong…

Mentos partnered with Youtube

Coke created the “Coke Show”

Attracted over 300 submissions, which have been viewed more than 400,000 times!

35 videos, with none getting more than 2,000 views.

Conclusions?

Be ready. Be real.Be agile.Be yourself.

contact: craig daitchemail: craig.daitch@gmail.comblog: http://thoughtindustry.blogspot.com