JLL - Social Media Platforms

• Corporate Programs- Demonstrate thought leadership in the space - Create efficiencies for our clients- Create tools for our leasing agents - Generate publicity & ‘buzz’- Drive traffic to our website, blog, Facebook page and increase our twitter followers

• Consumer Programs- Integrate our programs with consumer behaviors- Develop loyalty- Increase traffic and sales- Provide valuable consumer feedback

Corporate Digital Programs

• Blogs/Vlogs around key industry conferences

• QR Codes – to promote leasing opportunities

• IPad App – for leasing

• Facebook Page

• Twitter/’Tweet Chats’

Digital Marketing Initiatives for Consumers

1. Providing turn-key social media events/promotions for our properties

2. Providing fresh, engaging social media content and ideas for our properties

3. Developing mobile websites

4. Developing center-specific apps

5. Providing a retail customer Loyalty Program

Turn-key Social Media Promotions• Loud & Proud! (Back to School)

Facebook Landing Page

Eblast

Fresh, Engaging Social Media Content - My Style Program

1. My Style YouTube Channel • Monthly My Style videos

3. My Style Blog• House My Style content on

Tumblr Blog where other fashion and retail brands are setting up shop

2. My Style Posts on Facebook (& Twitter)• Engage our fans and spark

peer-to-peer interaction• Post links to YouTube

videos

4. Communication: •Monthly E-blast•Monthly Text Message

1. Registration: Website

3. Promotion: •Onsite Collateral•Facebook Tab & Posts•Website

2. Exclusive Benefit:Online Shopping Guide (desktop & mobile friendly)

Loyalty Program

Social Media Key Learnings

1. Integrate, integrate, integrate

2. Ignore the hype

3. Engage people

4. Keep up!

5. Don’t go it alone--- find smart partners:- The Dealey Group – web, consumer, social programs- Imaginuity - websites- No.inc. – iPad apps- Pocketstop Mobile – mobile/texting programs