A Cross Town Rivalry: UCLA and USC Engines for Real Estate Development

Scott B. Hunter, AIA LEED AP, HKS Architects , Moderator

Kristina Raspe, Senior Vice President, USC

Steve Olsen, Vice Chancellor and CFO, UCLA

Scott Hunter, AIA LEED AP, Principal

Source: PWC- Economic Views, Future Industry Clusters

“Expansion and development are two different things. Development is differentiation of what already existed…Expansion is an actual growth in size or volume of activity. That is a different thing.” Jane Jacobs

Growing the Pie

Regional Innovation Clusters (RICs)

Source:

MIT and Kendall Square,Cambridge MA

-Razed land cleared to make way for NASA prior to JFK assassination- sat empty after ‘63 until ’90’s- “Nowhere Square”

-MIT and Cambridge Redevelopment Agency-Cambridge Innovation Center, home to over 400 high tech start ups

-MIT alumni-run companies together would be the 17th largest economy in the world*

-MIT currently proposing to add retail and housing to create a live work play environment

Sources: Cambridge Innovation Center New England Clean Energy Council

Stanford University and Silicon Valley

-Partnership with Stanford Computer -Science, Business School -Entreprenuerial Ecosystem-Venture Capital, Legal, Tech Partners

UC San Diego and La Jolla, CA

Life Sciences Technology Cluster-Salk Institute-Sanford Burnham Medical Research Institute-Scripps Translational Science Institute-Scripps Institute of Oceanography-among many others….

Source: Scripps Translational Science Institute, 2011

Seoul, Korea and the Digital Media City

-Korean Government sought to enhance reputation as “world’s most wired nation”-1973- 1993 was City landfill-Government remediated site, provided roads and infrastructure -Set guidelines for masterplan, provided financial incentives to attract preferred magnet tenants-Digital Media Street is a showcase for new products in a lifestyle entertainment context

Key Planning advisor was Michael Joroff of the Massachusetts Institute of Technology (MIT) who also advises on the development of MediaCityUK in Salford, Greater Manchester, England, and Digital Mile in Zaragoza, Spain