Social Media 102:You’ve got Friends, Followers and

Subscribers…Now What?

Presented byDawn Crawford

Communications Director at Colorado Children’s Immunization Coalition & Social Media Strategist at BC/DC

+Dana Rinderknecht

Giving Manager at the Community First Foundation

Listen

What Do YOU Want to Get Out of This Class?

Make Sure It’s Working

Fundraising

Best Practice

1. Target

2. Strategy 3. Make the ASK

Share

Need More to Say?

Chatty Cathy• Use content already created• Be a real person• Interact, interact, interact• Schedule your updates - Take a few hours a week to pre-write blog

posts and updates– Facebook Updates – Social Tomorrow –

http://www.socialtomorrow.com – Twitter Updates - HootSuite – http://hootsuite.com

• URL shortener• Track click-thru• Schedule tweets• Tweet from multiple accounts individually or aggregate• Live search to engage in conversations and find new

accounts to follow

Keep talking…

• Share news articles– Set up a Google Alert about your cause and tweet

daily headlines– Tweet your organization's press releases and media

coverage• Website

– Link to teasers to pages on your website to entice people to read more about you

• Newsletter articles– Create separate updates for newsletter articles

• Encourage supporters– Reply users who are talking about your cause

Yap, yap, yap…

• Correct misinformation– Monitor via Google Alerts or Twitter monitors tools and reply to

users who are damaging your brand or spreading misinformation about your cause with a simple offer of sending them more information

• Customer Service– Ask followers to let you know when they have great or bad

customer service – Make sure you RESPOND to these quickly

• Event Ideas– Online Q & A – Set a time when an expert from your cause

answers questions or tweets during an event– Meet-Up – Have your online community meet offline at a

restaurant or small venue– Offer social media friend only offers or fundraisers

• @ Reply– Make a link from your status updates directly to your friend’s

accounts. Just type an @ before their name and it will pull up your friend list.

• Fan Page - http://www.facebook.com/home.php?ref=home#/pages/The-Childrens-Hospital/53924096165 – Add all your information from your website, brochures, videos

and photos• Cause Page for donations -

http://apps.facebook.com/causes/154254?m=4c64c1a1&recruiter_id=30718049

• Flair• Mascot profiles

• Photo sharing– Twit Pic – http://www.twitpic.com– 5 Ways to Share Photos on Twitter -

http://mashable.com/2009/05/19/twitter-share-images/

• Video sharing– Twit Vid – http://vidly.com/?twitvid – 5 Ways to Share Videos on Twitter -

http://mashable.com/2009/05/23/video-for-twitter/

Share

ROI & Measurement

Not Your Typical Tool

• Social media should be measured on real interactions

• Set realistic goals

• Social media should NOT be evaluated in the same way as traditional advertising or communications

• It’s okay to FAIL

HootSuite – http://hootsuite.com– URL shortener– Track click-thru– Schedule tweets– Tweet from multiple accounts individually or aggregate– Live search to engage in conversations and find new accounts to follow

• TweetDeck – www.TweetDeck.com– Desktop application– Live search to engage Live search to engage in conversations and find new

accounts to follow• TwitterCounter – www.twittercounter.com

– Track the number of tweets you do a day– Compare update, friend and following stats to other accounts

• Social Oomph – www.socialoomph.com– Auto-follow– Automatic DMs– Find followers

Share

Save Time

Engage in 20-Minutes a Day

If you are short on time, you can schedule your updates to go out when you are not at your

desk

1. Use your Google Alerts for headline updates

2. Respond to @ replies from the previous day

3. Check your monitoring application and respond to users with more information or encouragement

– HootSuite and SocialTomorrow.com allows you to schedule your updates

Team Updates

Share the opportunity of maintaining your Twitter community with your staff and volunteers

1. Train different members of your staff & volunteers to update your accounts

2. Have them add updates throughout the day to your organization's accounts

3. Monitor their work and correct as needed

“CoTweet: The Twitter CRM Tool of Choice for BestBuy, JetBlue, and Ford” - http://mashable.com/2009/03/27/cotweet/

Spread It Out

• Use social media as a transitional tool between projects

• Release creative energy

• Enjoy engaging with your followers

Share

Dealing with Meanies

Be Calm

• Take a deep breath

• DO reply – very important to reply

• Don’t take it personally

• Take the high road

• Stay on mission

• Acknowledge their fear, anger, pain, etc.

• Run your response by a co-worker/boss

What’s Next?

Experiment

Fail Epically

Have FUN!

Thank YOU!

Dawn Crawford

CCIC Communications Director

Crawford.dawn@tchden.org 720-777-8917

http://www.childrensimmunization.org & http://bcdcideas.wordpress.com

Dana Rinderknecht

Community First Foundation GivingFirst Manager drinderknecht@communityfirstfoundation.org 720-898-5911

http://www.GivingFirst.org