©2015 C

arn

egie

Mellon U

niv

ers

ity :

1

Social Cybersecurity

• Overly focused on new mechanisms

• How can we get people to use what’s already out there?

– Awareness, Knowledge, Motivation

• Social influences subtle but potent

– “80% of your neighbors save power”

– “Last person in room reused towel”

– Facebook study about voting

©2015 C

arn

egie

Mellon U

niv

ers

ity :

2

Social Cybersecurity

• Through interviews, half of security changes related to social [SOUPS 2014]

•

[CCS 2014]

• How to make security more observable?

• Can we make security “us” vs “me”?

• How does security diffuse? [CSCW 2015]