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All datacenters, regardless of their size, have specific objectives. Until now, balancing datacenter objectives for efficiency, capacity, space utilization and availability has been difficult without making sacrifices. That's why NxtGen has developed the Smart Solutions family of infrastructure offerings. Each Smart Solutions offering addresses specific needs with rapidly deployable solutions that cost effectively increase efficiency, add datacenter capacity, and improve IT control. These solutions contain the industry's leading power, precision cooling and management systems to achieve efficiency without compromise in IT environments of all sizes.
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Brief on GBB
• First to be Certified
• Serving 600 + customers
• First BCP for IBM in A.P
• 65+ Smart Datacenters deployed
• Center of Excellence
www.gbb.co.in
Our Centre of ExcellenceJoin our
Data Center Forum
• Hands-on Practice Lab
• Learn Server Consolidation
• Run your Proto types & Pilots
• Test Drive your Work loads
• Deep-Dive Virtualization & Backup-Skills
GB
B
www.gbb.co.in
4
Awards & Achievements
Best Performing Business- Partner for IBM for 2006-2007-2008-2009-2010-2011
Top 10 Solution Providers of INDIA(2011-2012) by SME Channels magazine
Best Solution Providers of INDIA(2011-2012) by CRN magazine
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Virtualization,Cloud
Increasing Demand
Reduced Budget
Higher Density
Regulation Compliance
IT Outsourcing Consolidation
Efficiency & Green initiatives
External forces changing the
business climate
Business & technology
forces pressing on the data center
Facility Challenges
Infrastructure ChallengesBest in class solutions in a row of racks and in a single rack
www.gbb.co.in
Infrastructure Management
Heat Density
Availability
Energy Efficiency
Power Density
Source: Data Center Users’ Group Survey
Virtualization,Cloud
Increasing Demand
Reduced Budget
Higher Density
Regulation Compliance
IT Outsourcing Consolidation
Efficiency & Green initiatives
External forces changing the
business climate
Business & technology
forces pressing on the data center
Facility Challenges
Infrastructure Challenges
www.gbb.co.in
• There is “Headline news!– These are the “Headline” topics of our market– Widely referenced– Not always understood– or valued….
• And then there is reality!– How are these challenges really articulated– by IT Managers and Business leaders
• Keep your ears and eyes open…– Following 4 slides are clues on hearing– How your customers tell you about their Infrastructure Challenges
Infrastructure Challenges
www.gbb.co.in
25% of respondents
“My main worry is
Heat Density and related
cooling issues”
Market Pulse Survey
#1I S S U E
As a user of IT&C infrastructure, what are
your top 3 related concerns / issues?
When high density becomes a hassle!
What sounds like a problem• I’ve simply run out of space• -and budget……………• I’m worried about keeping them(blades) cool !• I don’t think have enough power for blades!• Do you think if I just put a single chassis in that row it’ll be ok?
With us, it's your opportunity• to reduce the footprint by half• To phase deployments per demand• To take cooling right to the source of heat• To monitor down to the outlet in a rack• To have control (& visibility) at every device in the rack
www.gbb.co.in
Lower OPEX to justify spending CAPEX
15% stated “I want to
reduce energy
consumption and improve
OPEX”
#2 I S S U E
As a user of IT&C infrastructure, what are
your top 3 related concerns / issues?
Market Pulse Survey
What sounds like a problem
• My CAPEX budget has been cut!• I can’t spend anymore!• I understand your premium F&B but it costs 20% more!• I’m running out of capacity nut cant afford a new room!
With us, it's your opportunity• Integrated solutions that optimize the whole space• True Total Cost of Ownership• Including Site assessment & Audit• Power• Cooling• Optimization and after market service• From grid to chip
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No one is willing to
reduce system availability to
gain energy efficiency
#3 I S S U E
As a user of IT&C infrastructure, what are
your top 3 related concerns / issues?
I want to be green but,
Market Pulse Survey
Give me Green (but I still need high availability)
What sounds like a problem
• I want to be green• Can I reduce/remove cooling?• Can I reduce /remove ups?• but still maintain my SLA
With us, it's your opportunity• To match infrastructure and core IT objectives• To increase efficiency in the entire system• From a single rack to a data center• To reduce energy consumption• To increase availability• (all at the same time)
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Give me Visibility & Control!Aggregate all associated issues and this is clear new #1
48% of
respondents said “I need greater
visibility & control”
9
As a user of IT&C infrastructure, what are
your top 3 related concerns / issues?
other issues listed all relate to
visibility & control
Market Pulse Survey
What sounds like a problem• I’m are experiencing failures we cant explain…….• I’m worried my racks are overloaded……• I might have spare capacity in my rack?• I wish I could change my infra capacity per loading now that I have
virtualized……
With us, it's your opportunity• To deliver 360° visibility from rack to room• To enable action oriented monitoring • To enable infrastructure planning based on data capture• To track your core IT functions in real time and tailor your
infrastructure capacity to it• To be the trusted advisor
www.gbb.co.in
SmartSolution
What sounds like a problem
• When high density becomes a hassle• When OPEX is more important than CAPEX• I want to be green, but not at the cost of my core SLAs• I need greater visibility & control
With us, it's your opportunity• Through the broadest portfolio of integrated infrastructure products• Power • Cooling• Racks • Monitoring & Management tools• After Sales Service
…………… to enable the sale
www.gbb.co.in
“Optimizing IT infrastructure to reduce cost and deliver high availability”
Approach to Critical Infrastructure
Efficiency Without CompromiseTM
Expertise & Support
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Design & Deploy• Increase energy efficiency• Reduce capital costs• Reduce space• Faster deployment• Lower engineering costs• Improve design efficiency
Operation• Free up stranded capacity • Increase availability • Reduce energy costs with
efficient technologies
Management• Streamline operations with management controls• Improve asset utilization• Simplify change management• Lower long-term operational costs with proactive maintenance programs
Data Center Lifecycle Efficiency
Efficiency without Compromise
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Smart Solutions
• An integrated data center infrastructure– Power, Cooling– Racks, Power Distribution – Infrastructure and IT Management
What makes these solutions unique?
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Industry Best Practices Infrastructure Design and Operation
Smart Solution infrastructure integrates industry best practices in data center design and operation: Air flow management: Hot aisle & cold aisle containment High availability, high efficiency UPS Highest efficiency precision cooling; variable capacity /intelligent
controls Space-savings, minimal footprint Modularity for flexibility and easier expansion Integrated monitoring and control for efficiency in planning and
management Unique local service for design audits, configuration support,
installation support, maintenance and repair
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Smart Solutions: Rack & Row
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How To Figure Out Who Needs What!• What is the role of the person you are talking
to? – Know where their interests and concerns lie
• What are the issues they are faced with? – Test our value proposition through reference to
key features and benefits
• What sort of language is appropriate to this person? – Is it related to the function of the business or is
it related to the function of the technology
We will be recommending typical customer and application types for each of the SmartSolutions Scenarios. This will help you identify which solution to offer in various situations.
www.gbb.co.in
Daniel MajorIT Manager for American Electronics
Get To Know Your Customer : Medium Business
SmartSolutions: :
Crisis Prevention!
Improves my performance
Saves me time
Easy to manage
www.gbb.co.in
Get To Know Your Customer : Enterprise with WAN
SmartSolutions:
Solves My Problems
Improves my performance
Helps me plan
Saves me time
Easy to Manage
Simon TanCIO for Hypermarkets Asia
www.gbb.co.in
Launch Smart Solution - Intelligent & Integrated
In the Row Cooling
Rack Mounted UPS
Inbuilt PDU‘s & RDU‘s
Fire detection & Supression
Intelligent Monitoring
Emergency Door Opening
Hot & Cold Aisle Containment
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Get To Know Your Customer : SMB Small Office
SmartSolutions:
Is My Safety Net
Saves Me Time
Easy To ManageMs. Shruti SharmaOffice Administrator for Tiger Productions
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SmartSolutionsTM Key ComponentsRACKS• Component description
– best in class IT rack– High density with 42U as standard– Complete with shelf, cable manager & blanking
panels – PDU basic also included– Containment system for SmartRow
• Contribution to SmartSolution story
– High density IT rack delivers;1. Core to your infrastructure2. Maintains safe and secure connectivity3. Robust & light weight4. 83% door perforation for optimized airflow5. Tool-less mechanism for peripherals for fast and
easy configuration– Integrated system based monitoring & management
www.gbb.co.in
SmartSolutionsTM Key ComponentsPOWER• Component description
– ITA 6 to 20kVA true on line double conversion– 30 to 120kVA true on line double conversion
modular and scalable– PDU Basic, Serial Metered, Serial Switched
• Contribution to SmartSolution story– UPS ensures Critical Business Continuity– Uninterrupted, Optimal quality, backup Power
for Efficiency Without Compromise– Foundation for protecting & ensuring system
availability– Integrated system based monitoring &
management
www.gbb.co.in
SmartSolutionsTM Key ComponentsCOOLING• Component description
– Liebert CRV : In the Row Cooling – Active cooling for Small application
• Contribution to SmartSolution story– Protects core IT equipment from damage and
ensures optimal operating conditions;1. temperature, 2. humidity and 3. air filtration
– Designed to operate 24 x 7– Patented Digital scroll technology provides highest
energy efficiency and lowest operating cost– Integrated system based monitoring &
management
www.gbb.co.in
SmartSolutionsTM Key ComponentsMONITORING• Component description
– RDU-A/S in band / out of band• Contribution to SmartSolution story
Security– Has somebody accessed the rack or entered
the computer room?Power Management– What capacity do I have left in my rack?– What is the status of redundancy?Temperature– Is your rack getting too hot?– What is the humidity status in the rack?UPS – Is the UPS being overloaded?– What is the status of the UPS battery?Smoke / Fire– Is there smoke or fire in the rack or the room?Water Leaks– Is there water present in the rack or the room?
www.gbb.co.in
SmartSolutionsTM Key ComponentsINTELLIGENT SECURITY SYSTEM• Component description
– Fire detection & Suppression System– Magnetic Door Opening with biometric access
control– Emergency Exhaust Fan
• Contribution to SmartSolution story– Protects core IT equipment from fire with its
intelligent Fire detection & suppression system – Integrated fire fighting system is exclusively
designed for SmartSolution, produces savings over conventional room based design .
– Intelligent bio metric access to protect your system from unauthenticated access
– Emergency Fan Provision for Exhaust Air Ventilation in case of PAC failure
www.gbb.co.in
SmartCabinet 3 kW Fan Cooling
SmartCabinet 3kW Active Cooling
SmartCabinet 6kW Fan Cooling
SmartCabinet 6kW Active Cooling
CoolingScenario IT Load
6 KVA
6 KVA
10KVA
10KVA
Rack Mount
UPS
Battery Back Up
15 Min
15 Min
15 Min
15 Min
Integrated
Integrated
Integrated
Integrated
Intelligent Monitoring
1
2
3
4
Summary of Scenarios: SmartCabinet
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SmartRow 20 kW Power
SmartRow 20 kW Power & Cooling
SmartRow 35 kW Power
SmartRow 35 kW Power & Cooling
RedundancyScenario IT Load
6-20KVA
6-20KVA
6-20KVA
6-20KVA
Rack Mount
UPS
Battery Back Up
15 Min
15 Min
15 Min
15 Min
Integrated
Integrated
Integrated
Integrated
Intelligent Monitoring
Summary of Scenarios: SmartRow
1
2
3
4
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SmartSolution: Intelligent Monitoring
RDU & PDU Camera Surveillance
Events Alerts Smoke Detection
Temperature Monitoring
Humidity Monitoring
Door Switch Sensor
Water Leak Detection
Beacon Motion SensorEmail
NotificationSNMP
Management
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Service Partner EMR
Cooling Monitor Manage
RackAccess
& Control
Power
SmartCabinetTM
• Enables– High availability and remote
management• Site Profile
– SME Data Center in a Rack,– Remote WAN infrastructure
• Scale & Density– 1 to 2 Racks Up to 6kW
• Core Inclusions– Rack enclosure system– Power Quality
• Recommended Options– Access & Control– Power Quality Peripherals– Cooling– Monitoring– Service
Service Partner EMR
Cooling Monitor Manage
RackAccess
& Control
Power
www.gbb.co.in
Service Partner EMR
Cooling Monitor Manage
RackAccess
& Control
Power
SmartRowTM
• Enables– High Density & Data Center
capability in a Row• Site Profile
– SME Data Center– Critical branch office
• Scale & Density– Single row of racks– 10 to 35 kW
• Core Inclusions– Rack enclosure system– Cooling – Access & Control– Power Quality & Peripherals– Optimization– Monitoring– Service
• Recommended Options– Redundant Cooling
Service Partner
Monitor Manage
RackAccess
& Control
Power
www.gbb.co.in
Cold Containment
Front Side
Cont. Glass Door
HD Series Server Rack (03 nos.) without Front & Rear Door
Base Frame
Magnetic Lock(Optional)
Hot Containment
CRV Unit 20kW (01 no.)
Smart Row with Cold and Hot Aisle Contained (Isometric View)
2450 mm
1780
mm
2250 mm
Height : 2250 mmWidth : 2450 mmDepth : 1780 mm
I Com Controller
Fire SuppressionDeviceFan Trey
(Optional)
Cabling Duct(Both Sides)
Nozzle for gas releasepipe entry
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Main Parts of Smart Row Solution for Cold & Hot Containment
Server Rack HD Series (Open Type)42U 2000x600x1000(H x W x D) {without front & rear door & without side covers}
CRV Unit (20 kW)2000x600x1100(HxWxD)
Frame Structure Side View
Frame Structure Isometric View
Glass Door (3+3 nos.)Fitted on Frame Both Sides
CRCA Sheet fitted on all open space in frame
Provision for Leveling Foot to be provided on frame base
Front Side(Cold Cont.)
Rear Side(Hot Cont.)
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Front Side View (Cont. Door Hidden)
19’’ 2U servers
Smart Row with Cold and Hot Aisle Contained (Front View-without cont. door)
Earth Bus Bar
19’’ 2U servers
19’’ 1U servers
20 kVA ITA UPS 2U (01 no.)
Battery. Module for ITA UPS2U (02 nos.)
19’’ Rack Mount RDU (01 no.)
19’’ 2U servers
19’’ 1U servers
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Hot Air Exhaust Through Rack Rear Side and goes to CRV unit for cooling
Cold Air Through CRVUnit flows in containment to Racks
Smart Row Top View (Wireframe)Smart Row RH Side View (Wireframe)
Rack-1 Rack-2 Rack-3 CRV UNIT
Containment
Front Side
Hot Air through Racks Re-circulate toCRV Unit for cooling and flows Only in containment thereby notMixing with outside air.
Containment
Air Flow Circulation of Smart Row with Cold and Hot Aisle Contained (Wireframe View)
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Hot air exhaust throughFans in case of cooling unit fails oroverheating in hot containment whichgot activated by RDU-A
Cold Containment doors open automatically though magnetic lock for the availability of ambient air from outside to racks .
Air Flow Circulation in case of cooling unit fails (Optional)
Racks takes ambient air in case of cooling unit fails when Containment front door opens automatically which is triggered by magnetic lock.
Fan Trey is equipped with gravityDampers & lets close during emergency fan is in off condition.
NOTE : Opening of door automaticallyby magnetic lock & emergency fanON is optional requirement of design.
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Intelligent, integrated infrastructure in a rack.
Capacity: 1-6kW; 1-2racks
Open
Floor: Raised, non-raised
Key Applications: All sized data centers and network spaces.
Rack Row
Smart Solutions Family – Open Offerings
Intelligent, integrated infrastructure in a rack.
Capacity: 10-35kW; 3 to 6acks
Open
Floor: Raised, non-raised
Key Applications: All sized data centers and network spaces.
Available Now
Available Now
www.gbb.co.in
Dedicated Rack level Cooling, with capacity modulation
Provision for Rack mount UPS solution along with battery
Site dependent ,takes more than 8 weeks
Installation &Commissioning
Power Availability
Cooling Approach
Integrated Fire detection & Suppression ,Designed
exclusively for SmartRow
Fire detection &Suppression
Room level Cooling
Separate Provision has to be made in Conventional system
Independent of Site location , takes less than a
week
Dependent on Facility fire detection system, Room based
Costly design
SmartRow Vs Conventional
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Integrated Intelligent Monitoring
No Raised Floor Requirement, Takes Optimal Space .
SmartRow is Offering with High Modularity to suit future
changes
Modularity
Space utilization
Monitoring
Provides Integrated Biometric Access control which offers
better security
Access Control
Have to depend on Separate Monitoring arrangement
Takes more space , Raised floor/Ducting is required
Design is site dependent & varies from case to case basis
Separate arrangement is required for providing access control
SmartRow Vs Conventional
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Very Easy, Relocation with 100% Parts
SmartRow Can be installed in any environment
Magnetic lock door, which will open automatically in case of
emergency
Magnetic Lock Door
Freedom to Mount the Solution
Relocation
Digital scroll technology cooling, other design optimization makes
it energy efficient Solution
Energy Efficiency
Very time consuming, 100% Parts movement may not be possible
Separate room is required , will require addition provision of
Raised floor
No such provision , will require separate arrangement
Depends on overall design of DC facility
SmartRow Vs Conventional
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Conventional Design1 rows, 6 racksCeiling mounted ducted coolingRoom renovation, fire suppression
Situation: Deploy 18 kW of IT to a non-IT ready room
SmartRow1 rows, 6 racks Liebert CRV Liebert ITA UPS Integrated fire Suppression
Advantage SmartRow : Optimized Design
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Room Savings
Equipment Savings
Energy Savings
Room neutral, fewer services to retrofit room into an IT space
Pre-engineered, integrated precision cooling, ducting, distribution and fire suppression
Airflow management, variable capacity, intelligent controls
Conventional Data Center Design
SmartRow Design
Cost Savings
% SmartRow Advantages
Room Cost - Contractor, Installation, Engg Services 2700000 1935000 765000 28%
Infrastructure Equipment - UPS, distribution, cooling racks, fire suppression
4725000 4905000 -180000 -4%
Total CapEx. 7425000 6840000 585000 8% Annual Energy Consumption - Power & Cooling equipment energy use
396000 288000 108000 27%
5 Year OpEx 1980000 1440000 540000 27% 5 Year TCO 9405000 8280000 1125000 12%
Advantage SmartRow : Cost Saving
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Keep Inspiring…
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