1. New Opportunities In The Overly Saturated Telecoms
MarketsSirous Kavehercy, Market Development Director
3. If all you have is a hammer, then everything looks like a
nail. Abraham Maslow,1965
4. Mobile Messaging, the Story So Far 2008 Acision BV. All
rights reserved : 60 1 Text messaging is a character life line and
with a margin ratio of its the #1 data service
5. Yet Commoditisation Is Kicking In 2008 Acision BV. All
rights reserved 2007 2008 2009 MMS 2010 2011 Source : Ovum 2007 SMS
SMS Global data revenue 50 bln 100 bln 25 bln 75 bln Global
messaging volume 1,0 trln 2,0 trln 0,5 trln 1,5 trln SMS MMS Global
ARPU $ 2 $ 4 $ 1 $ 3
6. Frantically In Search ForA Revenue Substitute
Mobile Broadband
Mobile TV
Internet brands move to mobile
Emergence of mobile IM
The handset as a value proposition
Symbian, Blackberry, iPhone, Android
Converged messaging initiatives
7. What Now?
8. Consumers Are TransformingTelecom and Media Sectors
Enable marketing to optimize to local service requirements
Segmentation
13. 3. Extend Mobile Messaging to Fixed
Use the reach (and investments) of current messaging
Make messaging accessible via exchange, widgets, etc
Cut cost by consolidating the messaging architecture
Messaging Middleware Devices Text messaging Multimedia messaging
Mobile IM (IMPS) Mobile devices Desktops IP TV messaging
architecture
14. 4a. Use Messaging to Mobilise The Web charging reliability
location reach identity
15. 4b. Mobilise Enterprise Applications WIFI 3G Companies are
rarely able tosetup a digital dialogue with relations 2G
Cellular
16. 5. Get Ready For Mobile Broadband Source: Informa; Future
Mobile Operator Business Models April 2008 Amounts in $ mio2008
2012 Mobile Broadband14 % of revenue mix
17. 5. Get Ready For Mobile Broadband Intelligence Management
Real Time Data Charging Policy Management PolicyEnforcement Access
Optimiser Service Optimiser Open Internet Proxy
18. Bring Back The Love Source: YouTube
19. 6. Set Up a Mobile Marketing Business Inventory charging
location reach identity reliability Delivery inbound inserts
banners push sms Media planning & buying Back office &
performance
20. Opening New Revenues Opportunities 2008 Acision BV. All
rights reserved Source : Ovum 2007 2007 2008 2009 2010 2011 $ 2 $ 4
$ 1 $ 3 $ 6 $ 8 $ 5 $ 7 Source : Acision 2008 Plain text
Personalisation Convergence Mobilising the web Mobile broadband
Mobile marketing Global ARPU
21. Is King
22. Contact Is King
23. Sirous Kavehercy Market Development Director
--------------------------------------------------------- Mobile:
+31 65252 6222 Email:[email_address] Website:http://www.acision.com
Skype: sirous.kavehercy MSN: [email protected]