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This introductorty ketynote was delivered at Show Canada 2010 (#ShowCanada) on Wednesday, April 21. It was followed by social media case studies and a larger discussion of the impact of social on the film distribution and movie theatre industries. On stage with me were representatives from Cineplex Entertainment, Maple Pictures, Empire Theatres, and Tribute.
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Social MediaCustomer Engagement just got personal
Oh Canada!A Look at the Canadian Social Landscape
Canada: International Digital Hub• Canada is a leader among indus trialized
:nations in• Percentage of total population online• Broadband penetration among
online population• #1 Ranked in number of
online video views per capita• #1 . Ranked vs top countries in
Search Us age Days per, Searcher and Searches per
Searcher
Canada: International Social Hub• 89% ’ of Canada s online population is active
in s oc ial media• Social Media is growing fas ter than any other
online medium• 340 At nearly minutes on s oc ial networks per
, month Canadians are far more engaged than ( 2other indus trialized nations UK is nd at 280)under
Social Impact
• , ’ Remember it s called “s oc ial”for a reas on
Social TrendsSome things to keep in mind
Facebook is a Monster
Facebook is a Monster
• 400,000,000+ worldwide us ers• 100,000,000+ us ers on mobile• 60 More than million s tatus updates pos ted each day• 3 More than million active Pages on Facebook• 80,000 More than webs ites have implemented
Facebook Connect• 60 million Facebook us ers engaging with Facebook
Connect on external webs ites every month• Organizations from Proctor and Gamble to The
White Hous e have s taked cons iderable interes t in the ir Facebook fan pages
The Revolution will be Mobilized
The Revolution will be Mobilized
• “ 18% 35% Jus t vo ice” us ers fe ll in NA las t year to and continues to fall (ComScore)
• 1/3 of mobile s earches have local intent (Google)• - Borre ll As s oc iates projec ts that location bas ed mobile
4 2015, 34 2009s pending will hit $ billion in up from $ million in
• - / In a recent tes t of location bas ed s hopping couponing , in the US the fo llowing res ults were achieved (eMarketer):o 60% - s aid the location triggered mes s ages were “cool” and
.“innovative ”
o 79% .c laimed to be more like ly to vis it a s tore
o 65% .made a purchas e
o 73% .were like ly to us e the s ervice again
The Revolution will be Mobilized
• Bus ines s es are adapting marketing and loyalty programs to adapt to a mobile and
connected audience
• - , Location bas ed s ervices like Fours quare, Gowalla and Google Latitude are the
future of marketing
• :Cons ider the power of cus tomers thato Can be identified by the ir phys ical location at
any time
o Know where all the ir friends are at any time
o , , Can communicate thoughts plans recommendations and more from the palm of
24/7/365the ir hand
Offline + Online = Inline
Offline + Online = Inline
• , , Above all remember this is SOCIAL media NOTTECHNOLOGY
• ’ , At it s fines t it us es technical too ls as a means to – - bring people together real time crowds ourcing
• , This s peaks to the s ucces s of Facebook Events , Tweetups on Twitter
, Fours quare and more• Thes e too ls are your
ars enal to engage your, audience allow them to
, interact with each other – and come together
!in the theatres of cours e
Thank you!
Andrew LaneWeber Shandwick [email protected]://slideshare.net/LaneAndrew
Blog: nitch.caTwitter: @LaneAndrew
