1 SEO Starters Guide – By SEOTALLICA

Initial Phase: Keyword Research Website Structure - Presenting The Information - Site Architecture Initial Keyword Research - Seobook Keyword Toolbox - Google Sandbox: Traffic Estimation - Google Keyword Tool - Google Trends: Keyword Serch Trends - Google Insight: What is people looking for User-Friendly URLs - Try to use the main keywords for the each page of the site. - Try not to have more than 3 hyphens within each URL. TITLE and Meta-Description Definition - Aim at one keyword per page when the targeted keyword is high competitive. - If the main keyword is not high competitive, you can use one or two more from the same segment. - The Title tag should have the main keyword at the beginning, since prominence is very important. - Even when most SERPs guidelines mention up to 150 characters for the Title tag, normally more than

66 are not shown in search results. - Meta-Description should not exceed more than 160 characters which are the ones shown in the

search results. - Making The Most Of Meta Description Tags Headings Definition (H1, H2, H3) - H1 should always contain the main keyword of the page. - How to Write a Good H1 Internal Linking - Always try to maintain a coherent navigation - The Perfect Breadcrumb - Making The Most of Internal Links Audit Phase: Code Optimization META-TAGS Audit Try to maintain the following order:

1. Coding (<meta http-equiv=”content-type” content=text/html;charset=UTF-8” /> 2. TITLE 3. Description (<meta name=”description” content=…”) 4. Language (<meta name=”lang” content=” en,english” />) 5. Robots (<meta name="robots" content="index,follow" />) better if set in robots.txt file

The index,follow tells robots to include that page at their index and to follow the links in it. This depends on the importance of the page and should be defined for every page to allow Page Rank flow.

6. Author (<meta name=”author” content=”XXXXX” /> )

Image Attributes - alt”, title”, height” and width” These attributes are very important for three main reasons: 1.- To comply with SERPs guidelines and standard code validations (W3C). 2.- To help users understand the content when images are not properly loaded. 3.- For the latest universal search. Size attributes help your images get indexed correctly. Always use descriptive and understandable words for the images as these may help you index better.