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Getting your SEO basics right is essential for getting results in Google and other search engines. Myths and misconceptions are debunked in this easy-to-understand presentation by Jens Peter Nielsen
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www.net-clue.com - [email protected]
SEO – Search Engine Optimization
Getting the basics right
Keywords
Traffic or rankings
Linkbuilding
Tools of the trade
www.net-clue.com - [email protected]
Jens Peter Nielsen
First SEO job in 1998
Marketing background – code? Couldn't write a line of it for my life
Founded Netclue Online Marketing in early 2012
Assists all kinds of website owners with SEO and PPC
The ”bragging” list:
www.net-clue.com - [email protected]
SEO – Search Engine Optimization
All SEO is keyword driven
But…..
If you forget about the basics, all your SEO-efforts will fail!
www.net-clue.com - [email protected]
SEO – Search Engine Optimization
Getting the basics right:
Choosing the right platformDomain – are you global or local?URLs – Help GoogleNavigation – Most wanted action + structureThe title-tagThe Meta Description tagHeadingsKeywordsTraffic vs. rankingsLinkbuilding
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SEO – Search Engine Optimization
Choosing the right webplatform – test for “SEO-friendlyness”
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SEO – Search Engine Optimization
Domain – are you global or local?
What kind of domain?
gTLD (generic Top Level Domain - .com, .net, .org, .edu, .gov)
ccTLD (country code Top Level Domain - .dk)
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SEO – Search Engine Optimization
Domain – are you global or local?
Guess what? Google is going local
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SEO – Search Engine Optimization
URLs – Help Google
Looking for “adidas” – pop quiz: which of the following is better?
http://www.zappos.com/adidas
or
http://www.soccer.com/Navigation.process?Ne=646&N=4294959043
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SEO – Search Engine Optimization
Navigation – Most wanted action + structure
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SEO – Search Engine Optimization
Navigation – Most wanted action + structure
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SEO – Search Engine Optimization
Keep navigation and menus simple – it works! (no. 1 and 2 in Google.com
when searching for “shoes”)
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SEO – Search Engine Optimization
Navigation – Most wanted action + structure
Keep it simple – it works!
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SEO – Search Engine Optimization
<title>The title-tag</title> Google gives you 65 characters of free advertising space – do you make the
most of it?
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SEO – Search Engine Optimization
The title-tag – spam doesn’t work
<title>
</title>
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SEO – Search Engine Optimization
The title-tag – keep it simple – avoid “stop words” if the competition is
tough!
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SEO – Search Engine Optimization
The Meta Description tag – how about 150 characters more from
Google? It’s free!
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SEO – Search Engine Optimization
Keywords
Misconceptions about keywords:
“We know what our clients search for”
“Our new product xclabytl is a good keyword – it’s patented and trademark
protected”
“If we are not ranked no. 1 in Google on this keyword, it’s not worth the trouble”
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SEO – Search Engine Optimization
Keywords
Myths about keyword-implementation:
“Keyword density is all that matters”
“Using keywords in domains will be penalized by Google”
“The meta-keyword tag is a good place for your most important keywords”
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SEO – Search Engine Optimization
KeywordsIt pays off to watch out for the trends
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SEO – Search Engine Optimization
33%
27%
15%
14%6%
3% 2%
Words in search engines 2 words 33%3 words 27%1 words 15%4 words 14%5 words 6%6 words 3%7 words 1%
OneStat Oct. 2012
Keywords - usage gets more and more precise – more than 70 % of Google’s users, use 2 or more keywords
when searching
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SEO – Search Engine Optimization
Research – generic keyword use60-80 %
Selection – use of brand or name of product in
search10-15 %
Conversion – exact desire in keyword use
6-8%
Keywords – users want to feel they are in control
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SEO – Search Engine Optimization
Keywords – Knowing user-intentions is better than
guessing….
KeywordPurpose of search
(Source: Microsoft Ad Intelligence)
Google SEO Research
SEO services Selection
SEO company Colorado Purchase
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SEO – Search Engine Optimization
Short tail: many searches – high competition – low conversion
Medium-tail: Medium no. of searches – medium to low competition – medium to high conversion
Long-tail: Low volume pr. unique phrase – low competition – high conversion
Volume
Keywords – know where to ”attack”
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SEO-Search Engine Optimization
Linkbuilding – always make content people wants to link to!
Fixing dead links – internal as well as
externalPress-sites
Free apps linking back to
your site(Link-bait)
Social bookmarkingDigg.comFlickr.com
Social Networks
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SEO – Search Engine OptimizationA few free tools and inspirational sites for you
http://www.fasttrackseo.nethttp://www.webposition.comhttp://www.keywordspy.com http://siteexplorer.search.yahoo.comhttp://www.google.com/trendshttp://www.google.com/insights/search/# http://trends.google.com/websites?q=wikipedia.orghttps://adwords.google.com/select/KeywordToolExternalhttp://www.iwebtool.com/tools/ http://www.seo-browser.comhttp://www.google.com/analytics http://www.seomoz.orghttp://www.google.com/alerts?hl=en https://www.google.com/webmasters/tools/home?hl=en http://www.mattcutts.com/blog/type/googleseo/
……that should keep you busy for a while
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SEO – Search Engine Optimization
http://twitter.com/netclueonline
www.net-clue.com
www.fasttrackseo.net
http://www.linkedin.com/in/seoexpertdk
Questions? Feel free to mail or tweet