SEO Case Studies

Dominick Taylor

1.http://www.billandbenthecartoonmen.com/

Results Achieved: • 1st page for caricatures, and

20+ variations...• Increased Absolute Unique

Visitors by 130% YoY. Increase conversion rate by 1.57%

Achieved By.....

Source: The SEO Pyramid. Source: Rand Fishkin, SEOMoz.

Process and software tools.....                           Keyword Research/Analytics -Google Analytics, Adwords Keyword Tool, Google Insight For Search, WordTracker                                    

                               Onsite OptimisationScreaming Frog SEO Spider, Webmaster Tools, SEO PowerSuite (SEO Spyglass/Website Auditor).

                                   Link Building OSE, Majestic SEO Competitor Link Analysis & Link Assistant(SEO PowerSuite)

Strategy last 6 months....

• Focus has been mainly on Social• Facebook page, Twitter, Google+• Landing Page, Competition Set-Up - Reward customer base

and induce link sharing 

2. http://www.cyberlink.com

Results Achieved:- Improved 1st page positioning for keyphrases: 'dvd player software' (5 ---> 3), 'video editing software' (10 ----> 6) and '3d player software' (position 3 from unranked).

- 20% YoY on Growth for CyberLink's paid search international English campaigns.  

- Proposed and Project Managed Backend Development for addition of custom fields for: Title Bars, Meta tags, Alt and H1 tags rolled out to all locales.

 

How this was achieved.....

• Keyword Research & Analysis• Unique product descriptions for each product listed on store

section of the site• Custom Title bar, meta description, alt, h1-h6 tags within

character limits for each page on the Store section.• Content creation - product communication and keyword

optimisation balanced• Removal of duplicate content• Site Architecture - internal linking/cross-linking with keyword

targeted anchor text• Themed relevancy links - Contextual based linking• Promotion of social

- Addition of bold texts for search engines, img alts, H1 tag, link to compare product versions.

Details.......

- Expanded on content, inclusion of social widget toolbar and invitations to share product info on Facebook

What Can I offer SiteVisibility?

- International Experience- Experience and Understanding perspectives - both client side and agency- An all-rounded approach to digital marketing- A good analytic approach to tasks and projects- Creativity & Problem Solving Skills- A passionate drive for SEO and other forms of online marketing