Wijze Case: SEO (2)

Search engine optimization (case 2)

WIJSdigital agency

‣ digital agency

‣ everything online

‣ digital strategy, websites, facebook apps, seo/sea, social, analytics...

‣ 54 FTE (june 2012)

‣ focused on results (sales, leads, conversions)

‣ strong methodology - user centered approach

‣ integrated process and teams

Tweet-style Summary

Process

Operate

Operate

Traffic SEO, SEA, social advertising, affiliate marketing...

Optimize analytics, A/B testing, continuous development...

Engage social media, e-mail marketing...

integrated approach!

Traffic

Search engine optimization

‣ B2C

‣ bring more visitors to the website

‣ focus on converting visitors (buyers!)

‣ without spending advertising budget (focus on SEO)

‣ before: buying visitors via SEA & referrals

‣ no focus on SEO before

‣ goal: more revenue

Goal





July 2012 compared to January 2012.



from 621 to

5.768 total

monthly visitors


from 621 to

5.768 total

monthly visitors


from 621 to

5.768 total

monthly visitors

from € 508 to € 12.631

total revenue

‣ keyword research focussed on B2C

‣ writing webcopy & metadata

‣ develop landing pages based on keyword research

‣ optimise content rest of website

‣ coordinate technical adaptations site with webbuilder

‣ strategic linkbuilding

‣ using Google Analytics

What we did

‣ bring in more organic traffic (SEO)

‣ uplift the quality of that traffic

What we did


Build up results from organic search (SEO).





from no visitors to 4.772

monthly SEO visitors









from no revenue to € 6.304

monthly SEO revenue

Result:


On our way to produce € 10.000

monthly revenue out of nothing.

Process

We deliver strategy, execution and tools to help you score in digital.

We will make you awesome in digital.

Questions?

Wijs bvba

Voorhavenlaan 31/3

9000 GENT

09 335 22 80

09 330 09 83

http://[email protected]

BE 0473.071.275

Business

Wijze Case: SEO (2)