STORIESSUCCESS

BACKGROUND: ECOMMERCE SETUP

In 2015 Tilley Endurables wanted to improve it’s search performance & connect with its key purchasing demographic.

Reprise was engaged to measure once and cut twice with a social SEO, 30 day test & learn program.

SOCIAL RELEVANCE Drive Referral Traffic From Influencers

SEO VISIBILITY Improve Ranking Keyword Position

SOCIAL ENGAGEMENT Drive Share & Audience Insights

PROGRAM GOALS

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STRATEGY: SOCIAL RELEVANCE

Partners had to capture the Tilley spirit – adventurous, bold, inspired. Their work had to be polished, cost effective, and reach a unique audience.

STRATEGY: SEARCH VIS IBIL ITY

Influencers where chosen not just for reach or brand fit – but for SEO signals including; site trust, associated keyword ranking, and site optimization.

Read more about domain authority - https://moz.com/learn/seo/domain-authority

Reprise Internal Data & Data Research

STRATEGY: SOCIAL ENGAGEMENT

To drive future campaigns and creative insights. Influencers tasks audience to share their favorite and dream trips.

RESULTS: KEYWORD CHANGE

Source – SEMRush December 2015 – January 2016

December 2015 January 20160

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1 1 t o 2 0 4 t o 1 0 1 t o 3R A N K I N G P O S I T I O N I N C R E A S E

RESULTS: INTEGRATED IMPACT

Impressions In 30 Days

121k

Improvement In Keyword Ranking

+13%

Brand Intenders Surveyed

1,300