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Unspoken phenomena
Using innovative qualitative methods to research the lived experiences of digital communities
Dr Jenine Beekhuyzen
Discovery consists of looking at the same thing
as everyone else and thinking something
different.” Attributed to Albert Szent Gyorgyi (1937 Nobel Prize Winner)
Why qualitative?
• counting vs what counts
• only way to study certain phenomena
• locate the interactional sequences (‘how’) in which participants’ meanings (‘what’) are deployed.
• answer ‘why’ questions - not causal /predictive in nature but deals with human reasoning and explanations
Current challenges in qualitative research
• artificial settings and the collection of “manufactured data” - considerably limiting the range of phenomena we can discover
• journalistic commentaries are common
• ignoring the mundane - “social order can be found in even the tiniest activities”
Current challenges in qualitative research• focus on one mode of data collection at the
expense of others
• how are meanings constructed? non verbal data which is often said to be 80% of communication - therefore transcriptions without contextual and non verbal data may be misleading
• need for transparency in data analysis
• lack of situatedness of the researcher
• minimal time spent understanding phenomena
Participatory qualitative approaches• focus on naturally occurring situated
interaction in which local meanings are created and sustained
• user is at the centre of the design and/or investigation
• capture multiple realities and accounts
• construct meanings interactively (i.e. with participants)
• user-centred design - scenarios, personas and use cases + expert panel
• self-documentation - photovoice
• sensory ethnography
• photo elicitation
• “go along” interview
capture needs and emotions
lived experiences narratives
Questions?
Questions?