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Stay Tuned to Audiences Everywhere
Second Screen Market Analysis
Connected TV Devices
Roku
Boxee
Apple TV
Google TV
Most new televisions
PCs, tablets, smartphones
Game platforms (Xbox, Nintendo, Playstation)
Second Screen Engagement: Trends
Nielsen Cross-Platform Report ,Q4 2012
Second Screen Engagement: UK Trends
The Big Picture: Social TV Ecosystem
Second Screen App Categories
Evolution of Social TV & the Second Screen
Facebook, Twitter
Specialized Social TV Services
GetGlue, Miso, Clipsync, TvPlus, IntoNow, others
Synchronized content services
Via Audio Content Recognition (ACR) & Closed Captioning
Broadcaster (& user) driven interactivity
Synchronized content, displayed off the main screen (live or time-shifted)
Early Stage Trends
What’s Next?
What’s Next: Gamification
Rewards From simple trivia games to complex fight scoring, exciting games are engaging consumers in large numbers Viggle & TV Dinner are touting strong numbers
of engaged consumers
Mobovivo’s AXS TV Fights app is recognized as a leader
What’s Next: Stream Capture ACR
Stream Capture ACR While tracking watermarks & fingerprints in video has been around for years, deploying this technology to trigger events on the second screen is only early stage Most likely to succeed:
• Civolution with its 17k monitored channels
What’s Next: Audio ACR
Audio ACR Many in the industry are now using ACR primarily for “check-ins”—
as the quality for event triggering has been unreliable Widespread usage will depend upon the availability of ubiquitous
scene specific metadata & use cases that integrate better polling of audio streams to determine time code accuracy
Companies with apps built around this value proposition:
• Red Bee Media, Yahoo’s IntoNow, ConnecTV and TVplus Leading Service Provider: Civolution
• Likely to soon integrate audio ACR with “OS-level” and stream capture ACR to improve the overall user experience
What’s Next: Rich, Related Metadata
Rich, Related Metadata There are many apps which perform this function at
some level, and some derive their value entirely from this resource (ex. IMDB)
Fanhattan and Zeebox continue to lead the way in this
field, leveraging metadata service providers like Digitalsmiths and Tribune Media Services
What’s Next: Search & Discovery
Search & Discovery
Discovery (the ability to be presented with relevant content in a lean-back
mode) Most of what consumers get today are collaborative filtering-based
recommendations (ie. Amazon-style “people who viewed this also liked...”)
Poor metadata & a lack of integrated sources of content have so far made this a poor consumer experience (Fanhattan is probably the best at this so far)
Digitalsmiths’ Seamless Discovery is gaining traction with both pay TV
operators & connected CE manufacturers The grid guide: While some operators have customized the grid guide
with favorites & there is discussion of a “custom channel” approach, most improvement in this search & discovery method is likely to come from UI innovation
What’s Next: Smart Remote Control
Smart Remote Control Tablets and smartphones make great remote controls
Computing power is in the cloud, but not 100%
Browser-based navigation on TV is not user friendly
• Typing & search work on computers, but not well on mobile devices
• Voice is unproven
As mirroring technologies like Apple’s Airplay get more traction, this function will become a reality for many
What’s Next: STB integration
Set-top Box Integration Operators are only now opening up & publishing their APIs to allow 3rd parties to integrate app functionality BuddyTV is the leading 3rd party app in this space
DirecTV, Comcast & AT&T lead the way for US-based operators
Outside North America implementation is much more complex
What’s Next: Game Console Integration
Game Console Integration
Microsoft’s Xbox has now taken the lead with
SmartGlass, by committing to an SDK for their platform
Playstation & Nintendo are still at the drawing board
Second Screen Hype Cycle
Industry Leadership Second Screen Society: Mobovivo is a Founding member