PortHand

Second Screen

& Social TV

Applications

“Television has always been social -

from viewing parties to office chats

about favourite shows.”

“This behavior has always existed;

technology has just made it easier

for more people to join the

conversation."

The Trends

77%

37%

24%

1.2x higher emotional engagement when soloviewers used a sync app with their TVcompared to just watching TV (Turner).

of 18-34 year olds as well as 30% of 15-17 yearolds have started watching a TV show afterreading positive social comments online(Horrowitz).

of 18-24 year olds share something about ashow on social media, while 31% talk online topeople they don't know about their favouriteshows (BSkyB/YouGov).

of time spent watching TV is with anotherdevice in hand (Google/Ipsos).

A Second Screen

App is…

designed to be used

while watching TV on a

first screen.

A Second Screen

App is not…

a first screen service

on a second screen.

Core Benefits of Second Screen Apps

Core Benefits of Second Screen Apps

Core Benefits of Second Screen Apps

Case Study:

„Romania‟s Got Talent‟

Full Second Screen Solution

Engagement

• 100k Downloads

• 500k app sessions

• 25k comments

• 5m Push Notifications sent

• 850GB traffic

• Cumulative time spent in app sessions

5.4 years

Use Case:

Sky Sports

Ryder Cup Challenge App

Features

• Live Interactive Ryder Cup

predictions

• Measure performance on Facebook

leaderboard.

• App interactions feed back into

programming.

Use Case:

„The Million Pound Drop‟

Interactive Live Quiz

Features

• Full Audience participation

• „Play from home‟

• Results and statistics fed back into

in broadcast

Use Case:

Channel 4

„4Now‟ Channelwide Social App

Features

Provides an always-on, centralised

destination for synchronised experiences

including;

• additional content

• programme information

• social media activity

• real time polls, votes & quizzes.

31%

17%11%

5%

36%

Most Socially Engaging TV Genres

(% share of social TV conversation)

January-November 2012

Sports

Reality

Drama

Comedy

Other

Second Screen Opportunities

The Three Biggest Opportunities

for Irish Broadcasters

Sport Reality TV News & Current Affairs

GAA Championship 2014 The Voice of Ireland The Late Late Show

RBS Six Nations 2014 The Apprentice The Frontline

FIFA World Cup 2014 Eurovision 2014 Morning Ireland

Airtricity League Operation Transformation Ireland AM

Racing Festivals 2014 Great Irish Bake Off Tonight with Vincent Browne

1. User Accounts: allow simple login with social networking accounts or 3rd party login systems. All accounts keep track of the actions performed by the audience within the app and award users with points and badges based on predefined rules.

2. TV Show Check-ins: integrate seamlessly with social networks, boosting awareness and discovery potential.

3. Live surveys & voting: synced between the app and the TV show, these are instantly available on millions of devices. The results collected from the surveys can easily be shown on screen.

PortHand Second Screen

Functionality

4. Timeline and in-app chat: offer a similar experience to Facebook’s social context for discussions between users.

5. Synchronised web content distribution: can be used for pushing additional, premium content to the mobile application in close connection to the content available on TV at specific timestamps.

6. Second streams: add a new viewing experience by streaming additional video from different angles and points of view.

7. Interactive ads: synced with the ads running on TV and distributed to app users, actionable ads are a bridge between TV and digital advertising.

Cloud Backend Services and Application Hosting:

• PortHand’s scalable and durable cloud infrastructure matched with our content delivery network offers a solid, reliable foundation for your apps.

Extensive App Security:

• Communication between the app and PortHand’s backend are secured to industry standards via a HTTPS connection.

• Login credentials sent by users are encrypted.• Sensitive data is stored on-device in an encrypted container.

PortHand App Platform

PortHand can help you…

Think Build Test Host

Specify the product• Define Strategy• Benchmark

Competition• Define Concept &

Features

Design & Integrate Architecture• Back & Front End• App Technical

Design• Integration with

existing systems

Organise and train your teams• Define the

Organisation• Train the Team to

Run the Service

Deploy & Manage your apps• Cloud powered• Real-time

analytics• App Store

distribution

Thank You