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SOCIAL MEDIA OVERVIEW FOR SCHOOL PR PROFESSIONALS Presented by Brad Domitrovich Shannon Grow Presented to TSPRA San Antonio May 7, 2009

SASPRA Social Media Presentation

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This presentation was developed for the May 7, 2009 meeting of the TSPRA San Antonio Region at Southside ISD in San Antonio.

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Page 1: SASPRA Social Media Presentation

SOCIAL MEDIA OVERVIEWFOR SCHOOL PR PROFESSIONALS

Presented byBrad DomitrovichShannon Grow

Presented toTSPRA San Antonio

May 7, 2009

Page 2: SASPRA Social Media Presentation

What is Social Media?A social trend in whichpeople use technologies

to get the things they needfrom each other

rather thantraditional institutions.

SG

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Traditional InstitutionsPress Releases

Printed NewslettersBroadcast - TV/Radio

WebsitesE-Newsletters/E-Newsblasts

All In-Person StuffSG

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Social Media ToolsNetworking Tools (Linkedin)

Presentation Sharing (SlideShare)Journal Publishing (Blogger)

Scrapbook Publishing (tumblr.)Communication Service (twitter)

SG

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Fear KillsSocial Media Efforts

Fear of Losing ControlFear of Negative FeedbackFear of Legal Repercussions

Fear of ChangeSG

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The Scary Partfor PR People ...

Social Media forces youto share control with

your publics.SG

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The Not So Scary Partfor PR People ...

Social Media can help youbuild and maintain

relationshipswith your publics.

SG

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CONFUSED?

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USING SOCIAL MEDIA

VS.

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PERSONAL

SCHOOL USE

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Linked-In strengthens and extendsyour existing network of trusted contacts.

Linked-In is a networking tool thathelps you discover inside connections.

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SlideShare allows you to share yourPowerPoint and Keynote Presentations.

Share publicly or privately.

Add audio to make a webinar.

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Blogger is a free blog publishing tool foreasily sharing your thoughts with the world.

Blogger makes it simple to posttext, photos, and videos.

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If blogs are journals, tumblelogs are scrapbooks.

Tumblelogs are slightly more structured blogsthat make it faster and easier to post to.

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Twitter is a service forfriends, family, and co-workers to stay connected

through the exchange of quick answers.

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TweetDeck is your personal browserfor staying in touch with what’s happening now,

connecting you with your contactsacross Twitter, Facebook and more.

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Twhirl is a desktop client for social softwaresuch as Twitter, Friendfeed, etc.

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Social Media Tools Rules

Think before you post.If you’re wondering

“should I post this?” ...you probably shouldn’t!

The world is your audience.BD

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Questions?