SOCIAL MEDIA OVERVIEWFOR SCHOOL PR PROFESSIONALS
Presented byBrad DomitrovichShannon Grow
Presented toTSPRA San Antonio
May 7, 2009
What is Social Media?A social trend in whichpeople use technologies
to get the things they needfrom each other
rather thantraditional institutions.
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Traditional InstitutionsPress Releases
Printed NewslettersBroadcast - TV/Radio
WebsitesE-Newsletters/E-Newsblasts
All In-Person StuffSG
Social Media ToolsNetworking Tools (Linkedin)
Presentation Sharing (SlideShare)Journal Publishing (Blogger)
Scrapbook Publishing (tumblr.)Communication Service (twitter)
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Fear KillsSocial Media Efforts
Fear of Losing ControlFear of Negative FeedbackFear of Legal Repercussions
Fear of ChangeSG
The Scary Partfor PR People ...
Social Media forces youto share control with
your publics.SG
The Not So Scary Partfor PR People ...
Social Media can help youbuild and maintain
relationshipswith your publics.
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CONFUSED?
USING SOCIAL MEDIA
VS.
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PERSONAL
SCHOOL USE
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Linked-In strengthens and extendsyour existing network of trusted contacts.
Linked-In is a networking tool thathelps you discover inside connections.
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SlideShare allows you to share yourPowerPoint and Keynote Presentations.
Share publicly or privately.
Add audio to make a webinar.
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Blogger is a free blog publishing tool foreasily sharing your thoughts with the world.
Blogger makes it simple to posttext, photos, and videos.
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If blogs are journals, tumblelogs are scrapbooks.
Tumblelogs are slightly more structured blogsthat make it faster and easier to post to.
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Twitter is a service forfriends, family, and co-workers to stay connected
through the exchange of quick answers.
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TweetDeck is your personal browserfor staying in touch with what’s happening now,
connecting you with your contactsacross Twitter, Facebook and more.
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Twhirl is a desktop client for social softwaresuch as Twitter, Friendfeed, etc.
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Social Media Tools Rules
Think before you post.If you’re wondering
“should I post this?” ...you probably shouldn’t!
The world is your audience.BD
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Questions?
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