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A quick overview of a 5 step KOPTE model. Gives five values that will lead to Social Media success. This is the presentation flavor, I've also made a simpler version with more text as a handout flavor.
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Gyurka Jansen
Five core values
Gyurka Jansen
Knowledge of
• Product
• Service
Knowledge of
• the Internet
• Social Media
Gyurka Jansen
Knowledge about what one tries to communicate.
Communication fails if knowledge about the medium is not present.
Here, knowledge is required to communicate in the right way
Gyurka Jansen
Let your audience experience your efforts.
Be passionate about;
• Internet
• Social Networks
• Your message
Gyurka Jansen
Real and Truthful is appreciated
You need passion is needed to come across as real in both use of the medium and spirit of your story.
Gyurka Jansen
Invest time
You network requires time to build up.
Have patience and see it grow.
Gyurka Jansen
Give before taking
Sow goodwill to reap the profits of Social Media
This will take time!
Gyurka Jansen
New content is necessary
Stand out!
Be original! Give:
• A Reason to go somewhere
• To pick you
Gyurka Jansen
Show your knowledge and values.
A bit of humor will never hurt you either.
Gyurka Jansen
The Environment is all around
An important factor over which you do not seem to have any control.
Gyurka Jansen
You are the Environment of all the others! This mean you are the influencer of those people.
• Use knowledge and passion
• Renew yourself and be flexible
• Change your community or your presentation when your environment deems necessary
Gyurka Jansen
Five core valuesK O P T & E
Gyurka Jansen
*) The “kopte” 5 step model was originally devised by me as a guide to successfully setting up a social media initiative or strategy. The original article (in Dutch) was written by me for the blog www.bijgespijkerd.nl and can be found at the URL below. A translation can be found at my own website www.gyurka.nl at the second URL listed below.
http://www.bijgespijkerd.nl/social-media/social-network-succes
http://www.gyurka.nl/2009/05/to-a-successful-social-network-in-5-steps/
