Sap hana l1 -reinventing real-time businesses through innovation, value & simplicity (high quality)

SAP HANAReinventing Businesses through Innovation, Value & Simplicity

<Presenter>

© 2013 SAP AG. All rights reserved. 2

Agenda

SummarySAP HANA Real-Time Analytics & Application Innovations

SAP HANA Transformational Impact at Customers

TheExisting Data Management Conundrum


Agenda





The future holds many transformational opportunities Capitalize on the new technology frontier

Retail: From transactions to 1:1 engaging relationships

Manufacturing: From mass production to

custom 3-D printing

Healthcare: From generic treatments to personalized

medicine


Information Processing is at a critical inflection pointPoint optimization is not enough to meet the new frontiers of real-time business

Real-time Business Scenario Real-time bonus

calculations for consumers

SalesCustomer Service

Customer overdue credit calculation by product areas

Finance and Operations

Iterative period end closing with new posting into accounts constantly

Manufacturing

New ATP strategies; MRP run for individual ATP check/instant re-planning

IMPACT ON BUSINESS Slow Response Times | Usability Challenges | Lack Of Adaptability

IMPACT ON IT High Latency | Complexity | High Cost of Solutions

Transactional Datastore

Data Warehouse

Sensors Data

MobileData

Archives Social & Text Geo-Spatial

Location Intelligence

Order Processing

Operational Reporting

Real-time Risk

& Fraud

Trend Analysis

Sentiment Analytics

Predictive Analytics

PatternRecognition

Analyze

ETL

Staging

Collect

Clean-DataQuality

Transact

Aggregate

Summarize

Communicate

Monitor

Predict

Planning

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Technology today requires tradeoffA breakthrough in today’s information processing architecture is needed

DEEPComplex & interactive questions

on granular data

BROADBig data,

many data types

HIGH SPEEDFast response-time,

interactivity

SIMPLENo data preparation, no pre-aggregates,

no tuning

DEEPComplex & interactive questions

on granular data

SIMPLENo data preparation, no pre-aggregates,

no tuning

REAL -TIMERecent data, preferably real-

time

HIGH SPEEDFast response-time,

interactivity

OR


CPU

Next-generation Software & Hardware ArchitectureRemoving data processing bottlenecks using latest innovations in computing

STORAGE

MEMORY

CompressionPartitioningOLTP+OLAP

in column StoreInsert Only on Delta

No Aggregate tables (Dynamic Aggregation)

Solid State Flash HDD

64bit address space 1 TB in current servers

Dramatic decline in price/performance

L3Cache

L3Cache

L3Cache

L3Cache

L3Cache

L3Cache

L3Cache

L3Cache

Multi-Core Architecture8 CPU x 10 Cores per blade

Massive parallel scaling with many blades

Logging and Backup


One in-memory atomic copy of data for Transactions + Analysis

Eliminate unnecessary complexity and latency

Less hardware to manage

Accelerate through innovation and simplification

3 copies of data in different data models

Inherent data latency

Poor innovation leading to wastage

Separated Transactions + Analysis + Acceleration processes

SAP HANA(DRAM)

Transact

ETL

Analyze

ETL

Re-think Data Management with in-memory computingNeed to eliminate redundant data copies, materialization and models

A Common Database Approach for OLTP and OLAP Using an In-Memory Columnar DatabaseHasso Plattner

VSAccelerate

Cache

© 2011 SAP AG. All rights reserved. 9Public

Any AppsAny App Server

SAP Business Suite and BW ABAP App Server

JSONR Open ConnectivityMDXSQL

SAP HANA Platform – More than just a database

SAP HANA platform converges Database, Data Processing and Application Platform capabilities & provides Libraries for predictive, planning, text, spatial, and business analytics so businesses can operate in real-time.

SAP HANA Platform

Unified A

dministration

Life-cycle Managem

entS

ecurity

Extended Application Services

Integration Services

Deployment:

Database Services

App

licat

ion

Dev

elop

men

tP

roce

ss O

rche

stra

tion

OLTP | OLAP | Search | Text Analysis |Predictive | Events | Spatial | Rules | Planning | Calculators

Processing Engine

Application Function Libraries & Data Models

Predictive Analysis Libraries | Business Function Libraries | Data Models & Stored Procedures

Data Virtualization | Replication | ETL/ELT | Mobile Synch | Streaming

App Server| UI Integration Services | Web Server

On-Premise | Hybrid | On-Demand

Supports any Device


• Database & data processing engines

• Application Server

• Integration Services

• Development, Deployment and Administration

Breakthrough Data & Application ProcessingEnabling real-time computing design patterns across entire software architecture

OLTP + OLAP in Columnar database

SIMPLIFIEDApplication Processing

OPTIMIZEDEnd-to-end

Data Processing

CONVERGED

TextImage

Spatial/GISTransactionsSensors

PrescriptivePredictive

Sentiment Intelligence

Machine Learning

Operational Analytics

SAP HANA(Main Memory)



Application Layer

In-Memory Database layer

Libraries


Agenda





Renovate existing systems while enabling future breakthroughs


Big Data Warehousing

Predictive, Spatial & Text Analytics

REAL-TIME ANALYTICS

SAP HANA PLATFORM

Sense & Respond

Planning & Optimization

Consumer Engagement

REAL-TIME APPLICATIONS

SAP BusinessSuite

SAP BusinessOne

40+ HANA Apps, Accelerators

& RDS

StartUps&

ISV Apps

Operational Datamarts

Enterprise Data Warehouse &BW on HANA

SAP HANA Platform

Adm

inistration



Deployment:

Database Services

De

velo

pm

en

t Processing Engine




Consumer Engagement ApplicationsGame-changing innovation with new applications and business models

Real-time Engagement for

consumers

Real-time insights for enterprise

Generate real-time consumer insights

Deliver personalized, engaging experiences

Create more responsive business with precision targeting

• HTML-5 support• Mobile integration

• Consumer-grade usability

• OLTP + OLAP real-time Processing• Sentiment Intelligence

• Predictive analytics

SAP HANA PLATFORM


Sense & Respond Applications for Internet of ThingsFaster execution by adjusting to signals in the business environment

Detect and analyze data trends by aggregating sensor data

Benefit from more energy efficient logistics, transforming retail distribution

Increase quality of life through intelligent buildings, robots, cars and cities

• Event stream processing (ESP)• No data preparation

• RFID Integration

• Embedded data processing • Machine Learning

• Spatial Processing

Smart Cities

Smart Automobile

Smart Equipment

Smart Logistics

Smart House

Smart Vending

Connected Cars


Planning and Optimization ApplicationsFaster execution to adjust to changes in the business

Sales and Operations Planning

Business Planning and Consolidation

Enable iterative period end closing with continuous posting into accounts

Cash forecasting management

Optimize procurement, manufacturing, transportation without limits

• In-memory stored procedures• Integrated Planning and Calculation engines• Predictive Analytics and Business Functions

• Recent data, preferably real-time• Supporting complex questions on interactive data

• Built-in Spatial Processing


SAP Business Suite powered by SAP HANA

SAP HANA PLATFORM

SAP ERP SAP CRM SAP SCM SAP SRM

Smarter business innovations

Unlock new growth opportunities before your competitors do

Faster Business Processes

Drive your business at the speed of the market

Simpler Business Interactions

Empower people to decide and act in the business moment


SAP HANA(DRAM)

Operational ad-hoc analytics and monitoringReal-time insight into the in-the-moment business situations

Accelerate business decisions Provides vision across entire business process

Empower front-line employees Provide POS data analysis as interactive session with drill-down information

Implement real-time fraud detection, risk management and monitoring

Pricing Accounting

Customers Forecasting Planning

Channel Inventory

Products Suppliers

Customer Service

Finance and Operations

Account Administration

• OLTP + OLAP Processing• SAP HANA Live

• SAP smart data access – data virtualization

• Real-time data integration (Replication, Streaming)• Unified data modeling

• Single-query access to data


Big Data Warehousing drives big businessDeeper insights into customer needs and wants

Extract value from big dataBring together the power of in-memory, Hadoop, predictive, text mining and spatial analytics

Dramatically improved performance for decision making from variety and volumes of structured and unstructured data

Create a logical data warehouse to respond to changing business environment

• Hadoop/R Integration• Text Serach

• Text Analytics

• SAP smart data access• Real-time data integration

• Predictive Analytics

SAP HANA

Brand Sentiment

:-)

Predictive Maintenance

Network Optimization

Insider Threats

Risk Mitigation,Real-time

Asset Tracking

360O Customer View

Propensity to Churn

Personalized Care

ProductRecommendation

Real-time Demand/Supply Forecast

Fraud Detection


SAP BusinessWarehouse Powered by SAP HANA

SAP HANA PLATFORM

Data Management

Data Storage

Analytical / PlanningEngine

DATA MODELING

SAP NetWeaver BW

QUERY REPORTING ANALYTICS

SAP BOBJ Busines Intelligence

Dramatically Improved Performance

Improved decision making, faster reporting, and the most

up-to-date information

Simplified Administration and Streamlined Landscape

Reduced administration and lower TCO

Unlock The Power of Your Data Across The

Enterprise

Self-service access to all information at the most

granular level


Predictive Analytics & Machine Learning Transforming the Future with Insight Today

Provide Business Analysts with sophisticated algorithms to take the next step in understanding their business and modeling outcomes.

Perform statistical analysis on your data to understand trends and detect outliers in your business.

Build models and apply to scenarios to forecast potential future outcomes

Combine, manipulate and enrich data to apply it to your business scenarios. Self-service visualizations and analytics to tell your story

• OLTP + OLAP Processing• SAP HANA Live

• SAP smart data access – data virtualization

• Real-time data integration (Replication, Streaming)• Unified data modeling

• Single-query access to data


Renovate existing systems while enabling future breakthroughs


Big Data Warehousing

Predictive, Spatial & Text Analytics

REAL-TIME ANALYTICS

SAP HANA PLATFORM

Sense & Respond

Planning & Optimization

Consumer Engagement

REAL-TIME APPLICATIONS

SAP BusinessSuite

& SAP BusinessOne

30+ HANA Apps, Accelerators

& RDS

StartUp & ISV Apps

Operational Datamarts

EDW on HANA (BWonH)

SAP HANA Platform

Adm

inistration



Deployment:

Database Services

De

velo

pm

en

t Processing Engine




Application Services


Database & Data Processing Services Simplified & OptimizedSAP HANA PLATFORM

• Fully ACID compliant, In-memory, columnar, massively parallel processing database platform

• In-memory stored procedures and Data virtualization with smart data access

• Integrated data processing for end to end analytic processing

Scan

3.2 billion billion integer/sec/core

12.5 million aggregates/sec /core

Ingest

1.5 million records/sec/node

Deployment ServiceOnDemand | Hybrid | OnPremise

Processing Engine

SIMDOLTP + OLAP

MPP CPU Cache Aware

Shared Nothing

X86 Commodity HW

Database Services

Event Processing Planning

Calculation Predictive Text Mining

De

plo

yme

nt

Se

rvic

es

Ad

min

istratio

n S

ervice

s

Rules Search Predictive

Machine LearningBusiness Fuction

LibrariesSpacialGIS

SAP HANA PLATFORM


Top 10 1 2 3 4 5 6 7 8 9 10

SAP HANA

Application Platform ServicesMigrate Existing or Build New Application to Process Any Data

Browser / Mobile

Custom App

Web App Server

SQL Script

R-scriptsApplication

Function Library

APP Services(Web Server)

Server JS Lib

Unstructured

Structured data

Click stream

Social network

Customer Data

Point of Sale

RFID

Machine Data

Connected Vehicles

Text Data

Geospatial Data

Smart Meter

Mobile

MDXSQL JSONODBO

ODBCADBC XML/AJDBC

Easily migrate your applications. Deploy App without Re-Write

• Process any Data within same query with ONE SQLScript

Build new web applications with any open source HTML5 / JS libraries, server-side Java script


Top 10 1 2 3 4 5 6 7 8 9 10

SAP HANA Smart Data Access

SAP Sybase EventStream Processor

SAP Data Services

SAP Sybase Replication Server

SAP LT Replication Server

SAP Sybase SQL Anywhere

Any Source Data Movement Over Networks

Transform and Persist Data

Event Streams

Data Synchronization

Data Virtualization

ODBC

SAP HANA

Virtual Tables

Data Sources (SP6: HANA, IQ, ASE, Hadoop,

Teradata)

Network Devices – Wired / Wireless

Complex Event Data Source

Non-SAP Data Sources

Cloud Deployments

SAP Business SuiteTrigger-Based

Log-Based

ETL, Batch

Comprehensive Data ProvisioningReal-time high volume data integration from any source


Mission-critical infrastructureEnsuring most demanding service-levels

Campus cluster

Metro cluster

Geo clusters

Single Server• 2 CPU 128GB to 8 CPU 1TB

(Special layout for Suite on HANA for up to 4 TB per host)

• Single SAP HANA deployments for data marts or accelerators

• Support for high availability and disaster recovery

Scale Out Cluster• 2 to n servers per cluster

• Each server is either 4 CPU/512GB or 8 CPU/1TB

• Largest certified configuration: 56 servers

• Largest tested configuration: 100+ servers

• Support for high availability and disaster recovery


Choice of On-Premise, Hybrid and CloudProvides security, privacy, and availability

Run All SAP Solutions

on SAP HANA

Build or deploy your own solutions on SAP HANA

Maintain all within your firewall

Upgrade or leverage existing infrastructure

Leverage SAP Cloud

Migrate some solutions to the cloud

Create or deploy new SaaS apps in the cloud

Use cloud hosting and managed services

Deploy via SAP HANA Enterprise Cloud or public cloud

Build, Run, Deploy all Applications in the Cloud

Consider Virtual Private Cloud option

Enable faster innovations

Simplify landscape

Migrate or build new applications in SAP HANA Enterprise Cloud

On Premise

BA

BW

Bus.Suite

3rd PartyApps

Hybrid

SuccessFactorsAriba

Cloud

Choose and change your deployment options anytime


Hardware and Hosting Partners

Implementation Partners

Solution Providers

SAP HANA Enterprise Cloud

Open Platform with hardware and services partners


ACCELERATE

BUSINESS NEEDS

Deploy at your own speedFrom optimizing your landscape to transforming your business

Optimize your Current Landscape

Experience 2-3x faster data analysis even using your current environment

Take advantage of preconfigured software and implementation services - Rapid Deployment Solutions (RDS) to accelerate your implementation

Unleash the Power of Imagination to Rethink your Business

Engage SAP Design Thinking to identify opportunities to re-think your business

Validate opportunities by assessing desirability, viability, and feasibility

Develop a proof of concept to start executing on your vision immediately

Expand your reach, re-define your Industry

Consolidate and Accelerate

Consolidate your applications and analytical legacy systems into a modern landscape

Leverage SAP Predictive Analytics and HADOOP integration to extract value from Big Data scenarios

Create real-time visibility into your business

SAP HANA scenarios can be consumed from days to weeks to months

Service

Software

Enablement

Content


Agenda





Streamlining the process of providing personalized cancer drug recommendation

Values previously unattainableCancer cell genomic analysis at Mitsui Knowledge Industry


Innovation previously unfeasibleT-Mobile USA, Inc. Measure effectiveness of marketing campaigns real-time

Enable targeted micro-offers in real time for optimum retention

Real-time decisions to maximize revenue by channel

Refine sales offers for increased adoption and profitability

Quickly fine tune campaigns to reduce churn and increase profitability

Simplicity previously unachievableeBay Early Signal Detection System powered by Predictive Analytics

Automated signal detection system increasing accuracy of forecasts


Uncover value. Create breakthroughs. Experience simplicity.

INNOVATIONSPREVIOUSLY UNFEASIBLE

• Real-time genome analysis

• Instantaneous fraud detection

• Predictive maintenance

• Optimize procurement, manufacturing, transportation

• Real-time MRP with instant re-planning

SIMPLICITY PREVIOUSLY UNACHIEVABLE

• Transactions and analysis in one system

• Efficiently analyze structured and unstructured data

• Fewer systems needed

• Hardware cost savings

• Less DBA involvement needed

SAP HANAIn-Memory

Transaction & Analysis directly In-Memory

VALUES PREVIOUSLY UNATTAINABLE

• Iterative period end closing

• Cash forecasts/management

• Real-time offer calculation

• In-moment sales forecast

• Self-service apps with instantaneous response

• Interactive POS data analysis


Agenda





SAP HANA Platform: Rethink the possibleUncover more business value while enabling breakthrough transformation

SAP HANA platform converges database and application platform capabilities in-memory to transform transactions, analytics, text analysis, predictive, and spatial processing so businesses can operate in real-time.

Thank You


SAP HANA Innovation OverviewArchitecture Illustrations & HANA Offerings from SAP & Ecosystem

BusinessSuite

on HANA

Business Oneon HANA

Side-by-side scenarios

HANA RDS

HANA NewApps

HANA DB

CR

M

SC

M

SR

M

PLM

ER

P

VD

L

SAPBusiness Suite

BW

Apps

HANA DB

Apps

CRM customer Segmentation

COPA

Finance & Controlling

BW powered by HANA

Business Planning & Consolidation on HANA

Business Suite on HANA

HANA New Analytics

SAP HANA DB

Custom Data Mart/Any App

BOBJ BI

Visual Intelligence

Text & Predictive Analysis

Sales Analysis for Retail

Liquidity Risk Management

ERP Operational Reporting

Social Sentiment Intellignence

Sales Pipeline Analysis

Business One on HANA

SAP Business One Analytics on HANA

HANA New Analytics

Business Intelligence on demand

Sales & Operations Planning

Supplier InfoNet

Developer Access via Amazon Web Services (AWS)

SAP HANA One

SAP HANA Cloud

Smart Meter Analytics

Precision Retailing

Cash Forecasting

Standalone app from partners

AND MUCH MORE FROM SAP, ISVs and Start-ups

HA

NA

OF

FE

RIN

GS

HANA DB

SAPBusiness One

HANAAccelerators

BW onHANA

HANAPlatform(Datamart)

HANAApps for Suite

(incl. Reporting & Analytics)

Cloudon HANA

Any DB

HANA DB

BW

SAP Business

Suite

Any DB

Client

SAP Business

Suite

HANA DB

Any DB

HANA DB

Client

OD/SF Solutions

Any DB

HANA DB

SAP Business

Suite

& Any App

Data Mart

SAP BOBJ BI, VI

AR

CH

ITE

CT

UR

AL

ILL

US

TR

AT

ION

S

Any DB

HANA DB

AppsSAP Business

Suite

Integrated scenariosNew

Frontiers


Value previously unattainableCisco Systems, Inc. Predictive insights into supply chain in near real-time

Deliver information just-in-time as the business is changing

Provide Cisco sales with real-time insights to make better decisions

Better respond to customers and deliver tangible business value

Drive higher profitability and growth


Innovation previously unfeasibleMitsui Knowledge IndustryCancer cell genomic analysis

Reduce the time to detect variant DNA

Support personalized patient therapeutics

DNA results 216x faster – in 20 minutes or less

Goal: transform comprehensive patient care to fight against cancer

Streamline process of providing individualized cancer drug recommendation


Simplicity previously unachievableCharité Berlin – Analyze terabytes of data in seconds

Improve cancer treatment with new patient therapies

1,000x faster tumor data analysis (in seconds)

Real-time analysis of 300M patient entries across departments and geographies

Reduced time in staff shift changes

Personalized healthcare for cancer patients


Value previously unattainableAutomotive Resources International (ARI) Improving customer service

Increased performance of contact centers

Maintained high service levels and reduced cost-to-serve customers

5% reduction in total overhead expense

Make accurate predictions and provide foundation for new products


Innovation Previously InfeasiblePredicts and analyzes game player behavior in real-time

Real-time insights, analysis, and consumer engagement for increased revenue and decreased churn


Simplicity previously unachievableNongFu Spring – Sales reporting

Real-time decisions in line with long-term goals

Improved efficiency and reduced costs

Real-time shipping fee calculation and sales order analysis

Better decision-making with accurate, real-time data


Value previously unattainableUsha International Ltd.– Domestic appliances

Increasing supply chain efficiency

Increased sales through faster analysis of secondary sales data

Real-time decision-making for better inventory management

Enter new markets by analyzing secondary sales data and market research reports


Value previously unavailableLockheed Martin Enterprise Services – Actual cost and labor data reporting

Calculate granular program costs on all relevant data

20,000x more data available for analysis with 1,131x faster reporting time

Real-time visibility into actual labor costs

Better resource utilization decision


Value previously unattainableProvimi (acquired by Cargill) – Animal nutrition solutions

Run any CO-PA analysis in 3 seconds

Increase sourcing profitability with real-time raw material purchasing decisions based on demand forecasting

Increase sales profitability by real-time commercial proposals decisions from up-to-date margin analysis


Value previously unattainableDeloitte LLP – Contact and influence finder application

streamlined visibility into overall relationship with each client

Improved the close rate of business development teams

Increased revenue

Respond faster to market conditions and drive immediate competitive advantage


Value previously unattainableUnder Armour runs optimal product mix for consumers

Millions of dollars in cost savings

Identify new business opportunities – and increase satisfaction

1% order fill rate increase = 0.5% increase in monthly revenue

Better product mixes in stores and improved inventory management

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=VhgcniorUEIx7M&tbnid=Ni_XudqQAGA6ZM:&ved=0CAUQjRw&url=http://www.siegelgale.com/blog/how-under-armour-reached-the-tipping-point/&ei=E7jEUd3TDaSviQfI8IG4Dg&bvm=bv.48293060,d.aGc&psig=AFQjCNHQ4M2SrMH7UIBdu4KpeKHFcp6tPg&ust=1371933068260906


Value previously unattainableJohn Deere – Serve customers with breakthrough technology

Derive new business and IT value

Provide self-service mobile connectivity to business users

Significant performance improvement in new product introduction process

Drive mission-critical processes in real time

Unprecedented Customer Adoption

http://www.saphana.com/community/learn/customer-stories

HANA

1,500+ customers

Coca Cola's performance improvement with SAP BPC powered by SAP HANA

Innovate continuously on SAP HANA platform at Nongfu Spring

P&G rethinks architecture of their transactional systems and analytical engines with SAP HANA

ConAgra enables end-to-end business with SAP BPC powered by SAP HANA

Chiron uses SAP HANA on the assembly line to display real-time data analysis

MKI: Real-time big data analysis with SAP HANA, R, Hadoop for genome interpretation

Alliander optimizes customer energy management with SAP HANA

Colgate runs better with SAP BPC powered by SAP HANA


SAP HANA Text Search Capability

Native full text search Exploit unstructured content in SAP HANA

Leverage one infrastructure for analytical and text search workloads in both OLAP and OLTP use cases

Reduced duplication, latency, and operational overhead

Graphical modeling Easy to use search definition

Built into existing SAP HANA Modeling tools

UI toolkit Rapid development of search enabled applications

through reusable UI building blocksSuggestion Search MetadataInformation Access Services

TablesColumn Store

Metadata Search Model

SAP HANA

UI

HANA Studio Modeler

Search

Fuzzy Ranking

SnippetsSearch Engine

Linguistic ProcessingText Processor


File Filtering Unlock text from binary documents Ability to extract and process unstructured

text data from various file formats (txt, html, xml, pdf, doc, ppt, xls, rtf, msg)

Load binary, flat, and other documents directly into HANA for native text search and analysis

Native Text Analysis Give structure to unstructured textual content Expose linguistic markup for text mining

uses Classify entities (people, companies, things,

etc.) Identify domain facts (sentiments, topics,

requests, etc.) Supports up to 31 languages for linguistic

mark-up and extraction dictionary and 11 languages for predefined core extractions

SAP HANA Text AnalysisExtract information from documents; Perform text analysis on unstructured data

SAP HANAText Analysis

SearchAnalyze Predict

+ $10M Revenue

Inventory scheduling and re-allocation in real-time

- 3% Cost

Sense deviations in tire temperature and pressure

+ $17M Revenue

Help brands harness word-of-mouth from social media

- 50% Inventory

Enable greater supply chain control to improve inventory

- €500k Capital

Drive profitable decisions with real-time analysis

+ $1.1M Revenue

Faster, earlier intervention to reduce student drop-outs

100% Accuracy

Monitor marketplace health through automated signal detection

$10-25savings per win-back

Measure the value of marketing campaigns: promotions, customer loyalty, adoption rates

~2 secondExecution

Gain competitive advantage with predictive analysis

99% fasterETL Load time

Offer rapid social media analysis to track consumers and influencers

5M People

Implement austerity guidelines to achieve cost savings of ~25%, and provide better care

€ 1.2Mpotential savings

Improve out-of-stock and loss prevention through real-time analysis

- 5% total cost

Use real-time info to operate call centers: greater productivity, first-call resolution rate, and lower cost

Business Value from SAP HANA

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=VhgcniorUEIx7M&tbnid=Ni_XudqQAGA6ZM:&ved=0CAUQjRw&url=http://www.siegelgale.com/blog/how-under-armour-reached-the-tipping-point/&ei=E7jEUd3TDaSviQfI8IG4Dg&bvm=bv.48293060,d.aGc&psig=AFQjCNHQ4M2SrMH7UIBdu4KpeKHFcp6tPg&ust=1371933068260906

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=gC3exDDdlPn7zM&tbnid=VkoPFL1cXN253M:&ved=0CAUQjRw&url=http://commons.wikimedia.org/wiki/File:Alicorp.jpg&ei=uGzMUcP3KcaZiALKhoGwBw&bvm=bv.48572450,d.cGE&psig=AFQjCNGBiaZ-IyCZuUJwvsVtD5IdHvRgKw&ust=1372438069385235

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=-xX1_sYhVhmf0M&tbnid=ElT4eS5Ougx_bM:&ved=0CAUQjRw&url=http://newsroom.t-mobile.com/phoenix.zhtml?c=251624&p=logoLibrary&ei=gm3MUdegBcS7igKl4IGIAQ&bvm=bv.48572450,d.cGE&psig=AFQjCNE1DF-lP0YcnNnjoft7OniZ-vjGWw&ust=1372438261028573