SAP HANAReinventing Businesses through Innovation, Value & Simplicity
<Presenter>
© 2013 SAP AG. All rights reserved. 2
Agenda
SummarySAP HANA Real-Time Analytics & Application Innovations
SAP HANA Transformational Impact at Customers
TheExisting Data Management Conundrum
© 2013 SAP AG. All rights reserved. 3
Agenda
TheExisting Data Management Conundrum
SummarySAP HANA Real-Time Analytics & Application Innovations
SAP HANA Transformational Impact at Customers
© 2013 SAP AG. All rights reserved. 4
The future holds many transformational opportunities Capitalize on the new technology frontier
Retail: From transactions to 1:1 engaging relationships
Manufacturing: From mass production to
custom 3-D printing
Healthcare: From generic treatments to personalized
medicine
© 2013 SAP AG. All rights reserved. 5
Information Processing is at a critical inflection pointPoint optimization is not enough to meet the new frontiers of real-time business
Real-time Business Scenario Real-time bonus
calculations for consumers
SalesCustomer Service
Customer overdue credit calculation by product areas
Finance and Operations
Iterative period end closing with new posting into accounts constantly
Manufacturing
New ATP strategies; MRP run for individual ATP check/instant re-planning
IMPACT ON BUSINESS Slow Response Times | Usability Challenges | Lack Of Adaptability
IMPACT ON IT High Latency | Complexity | High Cost of Solutions
Transactional Datastore
Data Warehouse
Sensors Data
MobileData
Archives Social & Text Geo-Spatial
Location Intelligence
Order Processing
Operational Reporting
Real-time Risk
& Fraud
Trend Analysis
Sentiment Analytics
Predictive Analytics
PatternRecognition
Analyze
ETL
Staging
Collect
Clean-DataQuality
Transact
Aggregate
Summarize
Communicate
Monitor
Predict
Planning
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© 2013 SAP AG. All rights reserved. 6
Technology today requires tradeoffA breakthrough in today’s information processing architecture is needed
DEEPComplex & interactive questions
on granular data
BROADBig data,
many data types
HIGH SPEEDFast response-time,
interactivity
SIMPLENo data preparation, no pre-aggregates,
no tuning
DEEPComplex & interactive questions
on granular data
SIMPLENo data preparation, no pre-aggregates,
no tuning
REAL -TIMERecent data, preferably real-
time
HIGH SPEEDFast response-time,
interactivity
OR
© 2013 SAP AG. All rights reserved. 7
CPU
Next-generation Software & Hardware ArchitectureRemoving data processing bottlenecks using latest innovations in computing
STORAGE
MEMORY
CompressionPartitioningOLTP+OLAP
in column StoreInsert Only on Delta
No Aggregate tables (Dynamic Aggregation)
Solid State Flash HDD
64bit address space 1 TB in current servers
Dramatic decline in price/performance
L3Cache
L3Cache
L3Cache
L3Cache
L3Cache
L3Cache
L3Cache
L3Cache
Multi-Core Architecture8 CPU x 10 Cores per blade
Massive parallel scaling with many blades
Logging and Backup
© 2013 SAP AG. All rights reserved. 8
One in-memory atomic copy of data for Transactions + Analysis
Eliminate unnecessary complexity and latency
Less hardware to manage
Accelerate through innovation and simplification
3 copies of data in different data models
Inherent data latency
Poor innovation leading to wastage
Separated Transactions + Analysis + Acceleration processes
SAP HANA(DRAM)
Transact
ETL
Analyze
ETL
Re-think Data Management with in-memory computingNeed to eliminate redundant data copies, materialization and models
A Common Database Approach for OLTP and OLAP Using an In-Memory Columnar DatabaseHasso Plattner
VSAccelerate
Cache
© 2011 SAP AG. All rights reserved. 9Public
Any AppsAny App Server
SAP Business Suite and BW ABAP App Server
JSONR Open ConnectivityMDXSQL
SAP HANA Platform – More than just a database
SAP HANA platform converges Database, Data Processing and Application Platform capabilities & provides Libraries for predictive, planning, text, spatial, and business analytics so businesses can operate in real-time.
SAP HANA Platform
Unified A
dministration
Life-cycle Managem
entS
ecurity
Extended Application Services
Integration Services
Deployment:
Database Services
App
licat
ion
Dev
elop
men
tP
roce
ss O
rche
stra
tion
OLTP | OLAP | Search | Text Analysis |Predictive | Events | Spatial | Rules | Planning | Calculators
Processing Engine
Application Function Libraries & Data Models
Predictive Analysis Libraries | Business Function Libraries | Data Models & Stored Procedures
Data Virtualization | Replication | ETL/ELT | Mobile Synch | Streaming
App Server| UI Integration Services | Web Server
On-Premise | Hybrid | On-Demand
Supports any Device
© 2013 SAP AG. All rights reserved. 10
• Database & data processing engines
• Application Server
• Integration Services
• Development, Deployment and Administration
Breakthrough Data & Application ProcessingEnabling real-time computing design patterns across entire software architecture
OLTP + OLAP in Columnar database
SIMPLIFIEDApplication Processing
OPTIMIZEDEnd-to-end
Data Processing
CONVERGED
TextImage
Spatial/GISTransactionsSensors
PrescriptivePredictive
Sentiment Intelligence
Machine Learning
Operational Analytics
SAP HANA(Main Memory)
SAP HANA(Main Memory)
SAP HANA(Main Memory)
Application Layer
In-Memory Database layer
Libraries
© 2013 SAP AG. All rights reserved. 11
Agenda
SummarySAP HANA Real-Time Analytics & Application Innovations
SAP HANA Transformational Impact at Customers
TheExisting Data Management Conundrum
© 2013 SAP AG. All rights reserved. 12
Renovate existing systems while enabling future breakthroughs
Operational Analytics
Big Data Warehousing
Predictive, Spatial & Text Analytics
REAL-TIME ANALYTICS
SAP HANA PLATFORM
Sense & Respond
Planning & Optimization
Consumer Engagement
REAL-TIME APPLICATIONS
SAP BusinessSuite
SAP BusinessOne
40+ HANA Apps, Accelerators
& RDS
StartUps&
ISV Apps
Operational Datamarts
Enterprise Data Warehouse &BW on HANA
SAP HANA Platform
Adm
inistration
Extended Application Services
Integration Services
Deployment:
Database Services
De
velo
pm
en
t Processing Engine
Application Function Libraries & Data Models
On-Premise | Hybrid | On-Demand
© 2013 SAP AG. All rights reserved. 13
Consumer Engagement ApplicationsGame-changing innovation with new applications and business models
Real-time Engagement for
consumers
Real-time insights for enterprise
Generate real-time consumer insights
Deliver personalized, engaging experiences
Create more responsive business with precision targeting
• HTML-5 support• Mobile integration
• Consumer-grade usability
• OLTP + OLAP real-time Processing• Sentiment Intelligence
• Predictive analytics
SAP HANA PLATFORM
© 2013 SAP AG. All rights reserved. 14
Sense & Respond Applications for Internet of ThingsFaster execution by adjusting to signals in the business environment
Detect and analyze data trends by aggregating sensor data
Benefit from more energy efficient logistics, transforming retail distribution
Increase quality of life through intelligent buildings, robots, cars and cities
• Event stream processing (ESP)• No data preparation
• RFID Integration
• Embedded data processing • Machine Learning
• Spatial Processing
Smart Cities
Smart Automobile
Smart Equipment
Smart Logistics
Smart House
Smart Vending
Connected Cars
© 2013 SAP AG. All rights reserved. 15
Planning and Optimization ApplicationsFaster execution to adjust to changes in the business
Sales and Operations Planning
Business Planning and Consolidation
Enable iterative period end closing with continuous posting into accounts
Cash forecasting management
Optimize procurement, manufacturing, transportation without limits
• In-memory stored procedures• Integrated Planning and Calculation engines• Predictive Analytics and Business Functions
• Recent data, preferably real-time• Supporting complex questions on interactive data
• Built-in Spatial Processing
© 2013 SAP AG. All rights reserved. 16
SAP Business Suite powered by SAP HANA
SAP HANA PLATFORM
SAP ERP SAP CRM SAP SCM SAP SRM
Smarter business innovations
Unlock new growth opportunities before your competitors do
Faster Business Processes
Drive your business at the speed of the market
Simpler Business Interactions
Empower people to decide and act in the business moment
© 2013 SAP AG. All rights reserved. 17
SAP HANA(DRAM)
Operational ad-hoc analytics and monitoringReal-time insight into the in-the-moment business situations
Accelerate business decisions Provides vision across entire business process
Empower front-line employees Provide POS data analysis as interactive session with drill-down information
Implement real-time fraud detection, risk management and monitoring
Pricing Accounting
Customers Forecasting Planning
Channel Inventory
Products Suppliers
Customer Service
Finance and Operations
Account Administration
• OLTP + OLAP Processing• SAP HANA Live
• SAP smart data access – data virtualization
• Real-time data integration (Replication, Streaming)• Unified data modeling
• Single-query access to data
© 2013 SAP AG. All rights reserved. 18
Big Data Warehousing drives big businessDeeper insights into customer needs and wants
Extract value from big dataBring together the power of in-memory, Hadoop, predictive, text mining and spatial analytics
Dramatically improved performance for decision making from variety and volumes of structured and unstructured data
Create a logical data warehouse to respond to changing business environment
• Hadoop/R Integration• Text Serach
• Text Analytics
• SAP smart data access• Real-time data integration
• Predictive Analytics
SAP HANA
Brand Sentiment
:-)
Predictive Maintenance
Network Optimization
Insider Threats
Risk Mitigation,Real-time
Asset Tracking
360O Customer View
Propensity to Churn
Personalized Care
ProductRecommendation
Real-time Demand/Supply Forecast
Fraud Detection
© 2013 SAP AG. All rights reserved. 19
SAP BusinessWarehouse Powered by SAP HANA
SAP HANA PLATFORM
Data Management
Data Storage
Analytical / PlanningEngine
DATA MODELING
SAP NetWeaver BW
QUERY REPORTING ANALYTICS
SAP BOBJ Busines Intelligence
Dramatically Improved Performance
Improved decision making, faster reporting, and the most
up-to-date information
Simplified Administration and Streamlined Landscape
Reduced administration and lower TCO
Unlock The Power of Your Data Across The
Enterprise
Self-service access to all information at the most
granular level
© 2013 SAP AG. All rights reserved. 20
Predictive Analytics & Machine Learning Transforming the Future with Insight Today
Provide Business Analysts with sophisticated algorithms to take the next step in understanding their business and modeling outcomes.
Perform statistical analysis on your data to understand trends and detect outliers in your business.
Build models and apply to scenarios to forecast potential future outcomes
Combine, manipulate and enrich data to apply it to your business scenarios. Self-service visualizations and analytics to tell your story
• OLTP + OLAP Processing• SAP HANA Live
• SAP smart data access – data virtualization
• Real-time data integration (Replication, Streaming)• Unified data modeling
• Single-query access to data
© 2013 SAP AG. All rights reserved. 21
Renovate existing systems while enabling future breakthroughs
Operational Analytics
Big Data Warehousing
Predictive, Spatial & Text Analytics
REAL-TIME ANALYTICS
SAP HANA PLATFORM
Sense & Respond
Planning & Optimization
Consumer Engagement
REAL-TIME APPLICATIONS
SAP BusinessSuite
& SAP BusinessOne
30+ HANA Apps, Accelerators
& RDS
StartUp & ISV Apps
Operational Datamarts
EDW on HANA (BWonH)
SAP HANA Platform
Adm
inistration
Extended Application Services
Integration Services
Deployment:
Database Services
De
velo
pm
en
t Processing Engine
Application Function Libraries & Data Models
On-Premise | Hybrid | On-Demand
© 2013 SAP AG. All rights reserved. 22
Application Services
Integration Services
Database & Data Processing Services Simplified & OptimizedSAP HANA PLATFORM
• Fully ACID compliant, In-memory, columnar, massively parallel processing database platform
• In-memory stored procedures and Data virtualization with smart data access
• Integrated data processing for end to end analytic processing
Scan
3.2 billion billion integer/sec/core
12.5 million aggregates/sec /core
Ingest
1.5 million records/sec/node
Deployment ServiceOnDemand | Hybrid | OnPremise
Processing Engine
SIMDOLTP + OLAP
MPP CPU Cache Aware
Shared Nothing
X86 Commodity HW
Database Services
Event Processing Planning
Calculation Predictive Text Mining
De
plo
yme
nt
Se
rvic
es
Ad
min
istratio
n S
ervice
s
Rules Search Predictive
Machine LearningBusiness Fuction
LibrariesSpacialGIS
SAP HANA PLATFORM
© 2013 SAP AG. All rights reserved. 23
Top 10 1 2 3 4 5 6 7 8 9 10
SAP HANA
Application Platform ServicesMigrate Existing or Build New Application to Process Any Data
Browser / Mobile
Custom App
Web App Server
SQL Script
R-scriptsApplication
Function Library
APP Services(Web Server)
Server JS Lib
Unstructured
Structured data
Click stream
Social network
Customer Data
Point of Sale
RFID
Machine Data
Connected Vehicles
Text Data
Geospatial Data
Smart Meter
Mobile
MDXSQL JSONODBO
ODBCADBC XML/AJDBC
Easily migrate your applications. Deploy App without Re-Write
• Process any Data within same query with ONE SQLScript
Build new web applications with any open source HTML5 / JS libraries, server-side Java script
© 2013 SAP AG. All rights reserved. 24
Top 10 1 2 3 4 5 6 7 8 9 10
SAP HANA Smart Data Access
SAP Sybase EventStream Processor
SAP Data Services
SAP Sybase Replication Server
SAP LT Replication Server
SAP Sybase SQL Anywhere
Any Source Data Movement Over Networks
Transform and Persist Data
Event Streams
Data Synchronization
Data Virtualization
ODBC
SAP HANA
Virtual Tables
Data Sources (SP6: HANA, IQ, ASE, Hadoop,
Teradata)
Network Devices – Wired / Wireless
Complex Event Data Source
Non-SAP Data Sources
Cloud Deployments
SAP Business SuiteTrigger-Based
Log-Based
ETL, Batch
Comprehensive Data ProvisioningReal-time high volume data integration from any source
© 2013 SAP AG. All rights reserved. 25
Mission-critical infrastructureEnsuring most demanding service-levels
Campus cluster
Metro cluster
Geo clusters
Single Server• 2 CPU 128GB to 8 CPU 1TB
(Special layout for Suite on HANA for up to 4 TB per host)
• Single SAP HANA deployments for data marts or accelerators
• Support for high availability and disaster recovery
Scale Out Cluster• 2 to n servers per cluster
• Each server is either 4 CPU/512GB or 8 CPU/1TB
• Largest certified configuration: 56 servers
• Largest tested configuration: 100+ servers
• Support for high availability and disaster recovery
© 2013 SAP AG. All rights reserved. 26
Choice of On-Premise, Hybrid and CloudProvides security, privacy, and availability
Run All SAP Solutions
on SAP HANA
Build or deploy your own solutions on SAP HANA
Maintain all within your firewall
Upgrade or leverage existing infrastructure
Leverage SAP Cloud
Migrate some solutions to the cloud
Create or deploy new SaaS apps in the cloud
Use cloud hosting and managed services
Deploy via SAP HANA Enterprise Cloud or public cloud
Build, Run, Deploy all Applications in the Cloud
Consider Virtual Private Cloud option
Enable faster innovations
Simplify landscape
Migrate or build new applications in SAP HANA Enterprise Cloud
On Premise
BA
BW
Bus.Suite
3rd PartyApps
Hybrid
SuccessFactorsAriba
Cloud
Choose and change your deployment options anytime
© 2013 SAP AG. All rights reserved. 27
Hardware and Hosting Partners
Implementation Partners
Solution Providers
SAP HANA Enterprise Cloud
Open Platform with hardware and services partners
© 2013 SAP AG. All rights reserved. 28
ACCELERATE
BUSINESS NEEDS
Deploy at your own speedFrom optimizing your landscape to transforming your business
Optimize your Current Landscape
Experience 2-3x faster data analysis even using your current environment
Take advantage of preconfigured software and implementation services - Rapid Deployment Solutions (RDS) to accelerate your implementation
Unleash the Power of Imagination to Rethink your Business
Engage SAP Design Thinking to identify opportunities to re-think your business
Validate opportunities by assessing desirability, viability, and feasibility
Develop a proof of concept to start executing on your vision immediately
Expand your reach, re-define your Industry
Consolidate and Accelerate
Consolidate your applications and analytical legacy systems into a modern landscape
Leverage SAP Predictive Analytics and HADOOP integration to extract value from Big Data scenarios
Create real-time visibility into your business
SAP HANA scenarios can be consumed from days to weeks to months
Service
Software
Enablement
Content
© 2013 SAP AG. All rights reserved. 29
Agenda
SummarySAP HANA Real-Time Analytics & Application Innovations
SAP HANA Transformational Impact at Customers
TheExisting Data Management Conundrum
© 2013 SAP AG. All rights reserved. 30
Streamlining the process of providing personalized cancer drug recommendation
Values previously unattainableCancer cell genomic analysis at Mitsui Knowledge Industry
© 2013 SAP AG. All rights reserved. 31
Innovation previously unfeasibleT-Mobile USA, Inc. Measure effectiveness of marketing campaigns real-time
Enable targeted micro-offers in real time for optimum retention
Real-time decisions to maximize revenue by channel
Refine sales offers for increased adoption and profitability
Quickly fine tune campaigns to reduce churn and increase profitability
Simplicity previously unachievableeBay Early Signal Detection System powered by Predictive Analytics
Automated signal detection system increasing accuracy of forecasts
© 2013 SAP AG. All rights reserved. 33
Uncover value. Create breakthroughs. Experience simplicity.
INNOVATIONSPREVIOUSLY UNFEASIBLE
• Real-time genome analysis
• Instantaneous fraud detection
• Predictive maintenance
• Optimize procurement, manufacturing, transportation
• Real-time MRP with instant re-planning
SIMPLICITY PREVIOUSLY UNACHIEVABLE
• Transactions and analysis in one system
• Efficiently analyze structured and unstructured data
• Fewer systems needed
• Hardware cost savings
• Less DBA involvement needed
SAP HANAIn-Memory
Transaction & Analysis directly In-Memory
VALUES PREVIOUSLY UNATTAINABLE
• Iterative period end closing
• Cash forecasts/management
• Real-time offer calculation
• In-moment sales forecast
• Self-service apps with instantaneous response
• Interactive POS data analysis
© 2013 SAP AG. All rights reserved. 34
Agenda
SummarySAP HANA Real-Time Analytics & Application Innovations
SAP HANA Transformational Impact at Customers
TheExisting Data Management Conundrum
© 2013 SAP AG. All rights reserved. 35
SAP HANA Platform: Rethink the possibleUncover more business value while enabling breakthrough transformation
SAP HANA platform converges database and application platform capabilities in-memory to transform transactions, analytics, text analysis, predictive, and spatial processing so businesses can operate in real-time.
Thank You
© 2013 SAP AG. All rights reserved. 37
SAP HANA Innovation OverviewArchitecture Illustrations & HANA Offerings from SAP & Ecosystem
BusinessSuite
on HANA
Business Oneon HANA
Side-by-side scenarios
HANA RDS
HANA NewApps
HANA DB
CR
M
SC
M
SR
M
PLM
ER
P
VD
L
SAPBusiness Suite
BW
Apps
HANA DB
Apps
CRM customer Segmentation
COPA
Finance & Controlling
BW powered by HANA
Business Planning & Consolidation on HANA
Business Suite on HANA
HANA New Analytics
SAP HANA DB
Custom Data Mart/Any App
BOBJ BI
Visual Intelligence
Text & Predictive Analysis
Sales Analysis for Retail
Liquidity Risk Management
ERP Operational Reporting
Social Sentiment Intellignence
Sales Pipeline Analysis
Business One on HANA
SAP Business One Analytics on HANA
HANA New Analytics
Business Intelligence on demand
Sales & Operations Planning
Supplier InfoNet
Developer Access via Amazon Web Services (AWS)
SAP HANA One
SAP HANA Cloud
Smart Meter Analytics
Precision Retailing
Cash Forecasting
Standalone app from partners
AND MUCH MORE FROM SAP, ISVs and Start-ups
HA
NA
OF
FE
RIN
GS
HANA DB
SAPBusiness One
HANAAccelerators
BW onHANA
HANAPlatform(Datamart)
HANAApps for Suite
(incl. Reporting & Analytics)
Cloudon HANA
Any DB
HANA DB
BW
SAP Business
Suite
Any DB
Client
SAP Business
Suite
HANA DB
Any DB
HANA DB
Client
OD/SF Solutions
Any DB
HANA DB
SAP Business
Suite
& Any App
Data Mart
SAP BOBJ BI, VI
AR
CH
ITE
CT
UR
AL
ILL
US
TR
AT
ION
S
Any DB
HANA DB
AppsSAP Business
Suite
Integrated scenariosNew
Frontiers
© 2013 SAP AG. All rights reserved. 38
Value previously unattainableCisco Systems, Inc. Predictive insights into supply chain in near real-time
Deliver information just-in-time as the business is changing
Provide Cisco sales with real-time insights to make better decisions
Better respond to customers and deliver tangible business value
Drive higher profitability and growth
© 2013 SAP AG. All rights reserved. 39
Innovation previously unfeasibleMitsui Knowledge IndustryCancer cell genomic analysis
Reduce the time to detect variant DNA
Support personalized patient therapeutics
DNA results 216x faster – in 20 minutes or less
Goal: transform comprehensive patient care to fight against cancer
Streamline process of providing individualized cancer drug recommendation
© 2013 SAP AG. All rights reserved. 40
Simplicity previously unachievableCharité Berlin – Analyze terabytes of data in seconds
Improve cancer treatment with new patient therapies
1,000x faster tumor data analysis (in seconds)
Real-time analysis of 300M patient entries across departments and geographies
Reduced time in staff shift changes
Personalized healthcare for cancer patients
© 2013 SAP AG. All rights reserved. 41
Value previously unattainableAutomotive Resources International (ARI) Improving customer service
Increased performance of contact centers
Maintained high service levels and reduced cost-to-serve customers
5% reduction in total overhead expense
Make accurate predictions and provide foundation for new products
© 2013 SAP AG. All rights reserved. 42
Innovation Previously InfeasiblePredicts and analyzes game player behavior in real-time
Real-time insights, analysis, and consumer engagement for increased revenue and decreased churn
© 2013 SAP AG. All rights reserved. 43
Simplicity previously unachievableNongFu Spring – Sales reporting
Real-time decisions in line with long-term goals
Improved efficiency and reduced costs
Real-time shipping fee calculation and sales order analysis
Better decision-making with accurate, real-time data
© 2013 SAP AG. All rights reserved. 44
Value previously unattainableUsha International Ltd.– Domestic appliances
Increasing supply chain efficiency
Increased sales through faster analysis of secondary sales data
Real-time decision-making for better inventory management
Enter new markets by analyzing secondary sales data and market research reports
© 2013 SAP AG. All rights reserved. 45
Value previously unavailableLockheed Martin Enterprise Services – Actual cost and labor data reporting
Calculate granular program costs on all relevant data
20,000x more data available for analysis with 1,131x faster reporting time
Real-time visibility into actual labor costs
Better resource utilization decision
© 2013 SAP AG. All rights reserved. 46
Value previously unattainableProvimi (acquired by Cargill) – Animal nutrition solutions
Run any CO-PA analysis in 3 seconds
Increase sourcing profitability with real-time raw material purchasing decisions based on demand forecasting
Increase sales profitability by real-time commercial proposals decisions from up-to-date margin analysis
© 2013 SAP AG. All rights reserved. 47
Value previously unattainableDeloitte LLP – Contact and influence finder application
streamlined visibility into overall relationship with each client
Improved the close rate of business development teams
Increased revenue
Respond faster to market conditions and drive immediate competitive advantage
© 2013 SAP AG. All rights reserved. 48
Value previously unattainableUnder Armour runs optimal product mix for consumers
Millions of dollars in cost savings
Identify new business opportunities – and increase satisfaction
1% order fill rate increase = 0.5% increase in monthly revenue
Better product mixes in stores and improved inventory management
© 2013 SAP AG. All rights reserved. 49
Value previously unattainableJohn Deere – Serve customers with breakthrough technology
Derive new business and IT value
Provide self-service mobile connectivity to business users
Significant performance improvement in new product introduction process
Drive mission-critical processes in real time
Unprecedented Customer Adoption
http://www.saphana.com/community/learn/customer-stories
HANA
1,500+ customers
Coca Cola's performance improvement with SAP BPC powered by SAP HANA
Innovate continuously on SAP HANA platform at Nongfu Spring
P&G rethinks architecture of their transactional systems and analytical engines with SAP HANA
ConAgra enables end-to-end business with SAP BPC powered by SAP HANA
Chiron uses SAP HANA on the assembly line to display real-time data analysis
MKI: Real-time big data analysis with SAP HANA, R, Hadoop for genome interpretation
Alliander optimizes customer energy management with SAP HANA
Colgate runs better with SAP BPC powered by SAP HANA
© 2013 SAP AG. All rights reserved. 51
SAP HANA Text Search Capability
Native full text search Exploit unstructured content in SAP HANA
Leverage one infrastructure for analytical and text search workloads in both OLAP and OLTP use cases
Reduced duplication, latency, and operational overhead
Graphical modeling Easy to use search definition
Built into existing SAP HANA Modeling tools
UI toolkit Rapid development of search enabled applications
through reusable UI building blocksSuggestion Search MetadataInformation Access Services
TablesColumn Store
Metadata Search Model
SAP HANA
UI
HANA Studio Modeler
Search
Fuzzy Ranking
SnippetsSearch Engine
Linguistic ProcessingText Processor
© 2013 SAP AG. All rights reserved. 52
File Filtering Unlock text from binary documents Ability to extract and process unstructured
text data from various file formats (txt, html, xml, pdf, doc, ppt, xls, rtf, msg)
Load binary, flat, and other documents directly into HANA for native text search and analysis
Native Text Analysis Give structure to unstructured textual content Expose linguistic markup for text mining
uses Classify entities (people, companies, things,
etc.) Identify domain facts (sentiments, topics,
requests, etc.) Supports up to 31 languages for linguistic
mark-up and extraction dictionary and 11 languages for predefined core extractions
SAP HANA Text AnalysisExtract information from documents; Perform text analysis on unstructured data
SAP HANAText Analysis
SearchAnalyze Predict
+ $10M Revenue
Inventory scheduling and re-allocation in real-time
- 3% Cost
Sense deviations in tire temperature and pressure
+ $17M Revenue
Help brands harness word-of-mouth from social media
- 50% Inventory
Enable greater supply chain control to improve inventory
- €500k Capital
Drive profitable decisions with real-time analysis
+ $1.1M Revenue
Faster, earlier intervention to reduce student drop-outs
100% Accuracy
Monitor marketplace health through automated signal detection
$10-25savings per win-back
Measure the value of marketing campaigns: promotions, customer loyalty, adoption rates
~2 secondExecution
Gain competitive advantage with predictive analysis
99% fasterETL Load time
Offer rapid social media analysis to track consumers and influencers
5M People
Implement austerity guidelines to achieve cost savings of ~25%, and provide better care
€ 1.2Mpotential savings
Improve out-of-stock and loss prevention through real-time analysis
- 5% total cost
Use real-time info to operate call centers: greater productivity, first-call resolution rate, and lower cost
Business Value from SAP HANA