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Strictly Private & Confidential RIOT Turning Images into your Opinions with a Mobile Application Company overview

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RIOT

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Page 1: Riot slides 2.1

Strictly Private & Confidential

RIOT Turning Images into your Opinions with a Mobile Application

Company overview

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The  “Overlay”  phenomenon   A exploding phenomenon we want to leverage

Robust iOS market growth iOS shipments (thousands) 2012 212,878 2013 296,356 2014 354,849

Impressive social growth: -US unique mobile app social audience increasing from 44.8M in 2011 to 85.8M -Compared to last year, consumers increased their social app time by 76%, spending more than seven times moew minutes on apps than the mobile web" -Twitter CAGR 2009-13 10.3% -Facebook CAGR 2009-13 13.1%

There’s  also  simply  the  form  factor  of  picture  with  overlaid  text.  You’ve  heard  that,  normally  in  social  media,  one  percent  create, less than 10 percent curate and 90 percent consume. Well, 45 percent of users have created a Whisper.

Valuation of $76 mio. USD After 10 mo

Entertainment DIY Community Next ?

Imgur Design Studio Whisper Over

100 Mio UV per m

65 Mio UV per m

2.5 BIO PV per month

1.0 Mio Dlds

9gag

3.0 Mio Dlds

Kanvas

2009 2013

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Adding words to Images What Riot does:

Why  it’s  special:   Using:

Social Networks

What RIOT does Socially adding Words to an Image

Introducing The Missing Link

in

the Social Media Chain

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What RIOT offers The one-stop platform to create impactful content – 3 Critical Innovations

Unmatched Convenience to Access Social Platform Personal Content A truly  “Socially  Connected”  Picture  Editing tool

Tracking & Customized notifications to the sources of the content used to generate overlay

A New Tool A New Experience 1 2 = A New Reference

A new standard for what Images and Text

can evoke

Increase the impact of your content

+

The Gaming Interpretation of Overlays: Invite your Contacts to overlay Content of your choice - Customizable chosen interaction on content posted up for overlaying

Tracking & Notification

Gamification

Connectivity

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How RIOT will be used Unprecedented engagement

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1. RIOT: a Social Overlay tool Choose your Social content from numerous sources

directly from the app

The First Social Overlay tool

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Find text Copy text Paste text Edit text font Export

Open Landing

app

Type sources info

Notify Source

User experience compared to the competition Cumbersome process & stand alone platforms v.s. One platform

Open Image app Find Image Save Image to Device Edit Image Open

overlay app Upload

Open Riot Locate Image

Edit Image

Locate Text

Edit text Font Save Export

& Notify

1 Platform 7 Steps

Up to 4 Platforms 14 Steps

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2. RIOT provides a New social experience Sourcing and Tracking of the content used

Tracking and Notification

User  can  pick  the  content  of  their  overlay  from  it’s  contacts, sources will be notified their content has been used

A New, Powerful Engagement that will:

Draw Initial Interest Increase and Enhances Engagement Stimulate and Maintain Utilization of the

Platform

PULL or BE PULLED into the RIOT

Images Opinions

Push

Not

ifica

tion

that

cont

ent h

as b

een

used

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2. Overlay is produced on RIOT

1. Friend posts a Status

3. Automatic Notification

RIOT’s  Virality How it works

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RIOT’s  Exceptional  Virality factor Notifications draw members and non-members into the RIOT.

Virality:

The app “spreads  on  it’s  own”    

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What RIOT feels like Unseen Virality potential but user remains in control

Export to all big platforms with Notification

Ability to kill the Notification

Easy  “traditional”  invitation feature

Fully customizable Privacy settings

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3. RIOT provides a New social experience Drawing from others - Overlay Game Interaction

A New form of Interacting

Put  up  any  content  to  be  “Overlaid”  by  your Contacts – see them Interpret it

Your contacts will use RIOT to express their thoughts directly on Image using the Content you have selected.

Virality > the app spreads on its own

Engage with Overlays through a Game Ask your Contacts to Submit their interpretation of your Selected Content

Gamification

Images Opinions

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RIOT  “Competitions”  /  game Fully customizable Competitions and Live feed of on-going Competitions

Select type of Competition Select Exposure wanted and specs Browse  through  contacts’  Competitions  

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How RIOT makes money Premium Offer, Partnerships, Advertising

5%

35% 60%

PremiumPartnershipAdvertizing

User Generated Content Advertising

Revenue Sharing Partnerships

Premium Package One time Payment to unlock all Features

Turning your images into objects Fully integrated, One touch export to - Zazzle

Offering for a CPA or CPL fee our customer basis to to ‘Sponsors’  (brands)  for  targeted  promotional  campaigns using image overlaid with texts, mottos, etc

Phase 1

Phase 2

Phase 3

Projected Revenue Stream Distribution:

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How RIOT makes money Premium package – 0.99 cents One time payment unlocks all Features

0.99 $

Gets you:

A One time Payment of

All Fonts

All Screen Splits

All Filters

On Default only xx% of the Edition Tools are available One time payment of .99 cents make the whole available

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How RIOT makes money – Printing Revenue sharing Fully Integrated Export Interface to Printing Partner Company

*illustrative

*

* *

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How RIOT makes money – Introducing Brand pages Monetizing  “Competitions”

Competitions

featured on Main Page Or Brand Page

“JUST  Show  us  how  you  sport”

Example: New York Users : send us a picture of you running and the winner will have his image printed on a 3x5

Brands to will Submit their Selected Content to Engage with Users based on their Interests

*illustrative

*

Run

Run

Football

Golf

Baseball

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User Generated Content Advertising Tailoring a next Generation of Advertising

Know your content, # to reference all content

Know your user, User Selects Interests

We can: - Tailor Fonts to match

corporate ID - Add Company logo

- We can develop QR

codes that will lead you strait to the relevant RIOT section dedicated to “Your”  brand (preset message and logo)

Create Tailored User Generated

Advertising Campaigns for

Brands

Phase 1: Internal Phase 2: Phase 3:

We can track #ed content

& Pick up trends

We will get to know our users

Interests

Users follow their favorite Brand Competitions

Targeted Brand Competitions

Brands use Users Images as advertising

Brands use RIOT pics

Phase 4:

We take it out of the Web into the Stores

QR codes in physical locations link to custom-set RIOT Competition

Targeting Brand Image Building User Generated Advertising A new Medium of CR

#topic

We bring Curated

User-base to Brands

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3. Gamification of Overlays The Feature that will place us on top

In social media, “1%  create, less than 10%

curate and 90% consume.”

Overlay seems to defy

that rule: Whisper: 45% create

Today of the people that Use Internet 30% play one game a day.

Targeted users: - Based on use of #

- Registered Interests - Featured Events

Short and Powerful

- NO more than a few words - Easy to remember

Edu-tainment:

- No effort from user, - Seamless brand impression - Control by the brand

- Power to delete - Report inappropriate

Maximum User Engagement for Minimum perceived effort

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What RIOT faces NO other player with a range of features as comprehensive as RIOT

Being the fully comprehensive one stop platform, RIOT will sweep the competition

Competition Import images Import text Smart Import

Yahoo Engine Export Existing quote database

Social network

U to U interaction Image splits NOTIFACTION Engaging

World Events

PicLab N N N Y N N N N N N

Typic N N N Y N N N N N N

Photolettering N N N Y N N N N N N

Diptic Y (FB, Flikr) N N Y N N N Y N N

Quiption N N N Y N N N N N N

PinQuote N N N Y Y N N N N N

I’d  Cap  that N N N Y Y N N N N N

Overgram N N N Y N N N Y N N

Kanvas N N N Y N Y Y N N N Imgur / 9gag N N N Y N N N N N N Studio N N N Y N Y Y Y N N Over N N N Y N N N N N N Whisper Y (@ only) N N Y N N Y N N N RIOT Y Y Y Y Y Y Y Y Y Y

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Conclusion RIOT’s  Golden  Triangle  

Support our troops

RIOT is the only Social overlay-player

Create Iconic Images & bring A new Power to Short text

Competitions “Games  are  the  new  Literature”

Has the functionalities to Sweep competition and become a Reference. Soon  people  will  ‘RIOT  that  pic’

Notification Gamification

Connectivity

The functionalities to become the Overlay Reference.

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Fully Functional Digital Social Tool

Commercial Platform

Advertising Platform

What we need How we can envision the future together

Development Phases:

We need EXPOSURE

In order for RIOT to climb the Value creation Ladder at this point:

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What RIOT feels like Image and text selection process

Choose an image template (screen split – 1 image per split)

Choose a Pic from your source or you Interests

Choose text: FB status or: tweet or: preloaded quote

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What RIOT feels like Selecting your sources – Intuitive and Enticing – all your content at Reach

Interest Selection (done at app set-up)

Image Selection

Image boxes populate on the basis of interests

selected previously

Smooth automated open- loop of images (flips)

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What RIOT feels like Overlay and Editing Process

Choose filter Type text (if not sourced from contacts)

Edit text box Choose one of many fonts Add frame (optional)

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App Landing page Photo Stream: Choose between - Popular - Fresh - Relevant - Recommended

Slide Menu

Fast access

What RIOT feels like Intuitive, Empowering and Addictive

Feedback

Slide menu Live personal Feed Profile page: List view Profile page: Grid view

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Q&A &

Feedback Time

Try us now !

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Appendix

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The  “Overlay”  phenomenon   How we will take over competition

Impressive social growth: -US unique mobile app social audience increasing from 44.8M in 2011 to 85.8M -Compared to last year, consumers increased their social app time by 76%, spending more than seven times moew minutes on apps than the mobile web" -Twitter CAGR 2009-13 10.3% -Facebook CAGR 2009-13 13.1%

First mover Critical Differentiator:

How we leverage their success and

overtake them :

High quality , Ready made designs

User to user interaction (limited) + draw on pic

Designs by U2U Community

Direct Overlay Interaction

Tracking & Notification & Virality

Gamification Connectivity Positioning

Future possible dvlpts: Ready made designs Automated inappropriate

content detector Rewards sytm

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RIOT in the Social Spectrum Striking the perfect balance between Text, Photo and Sociality

At the Convergence of Image and Text while Riding the Social Scale of others players

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RIOT’s  is  opening  up  position  in  the  Overlay  realm A Unique / Differentiated position

IMGUR / 9GAG

Over / Kanvas

RIOT

HUMOUR

GENERIC

OPINION

100 mio Uvs per month

3+ mio dlds

Current overlay space

Riot brings a new dimension

Whisper

COMMUNITY

1+ mio downloads Design Studio DESIGN

1+ mio dlds

PICTURE EDITING

15-35 yo

15-25 yo 15-35 yo

15-45 yo

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Special focus on Competition: Over’s success is auspicious for RIOT

Oct 2012 Oct 2013

1

“Over’s”  ranking  in  the  App  Store “Over”  one  of  the  most  successful Overlay apps:

× Costs 2 USD

× User experience limited to innovative Interface and Primary Functionalities

Sce Imp

Sce Exp Yahoo X Quote

datb Social ntwk

Image splits NOTIF.

Over N N N Y N N N N

RIOT Y Y Y Y Y Y Y Y

RIOT has ALL it takes to become the Reference

RIOT’s  comparative  advantage:

Free

Rich , One-Stop User

experience

Heightened Retention due to Social Dimension

250

500

750

#1

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The team

Fred graduated from Brown University with a history degree.

Serial entrepreneur and Co Founder of RIOT social media. He works in

business/product strategy and development.

Viacheslav graduated from National Technical University of Ukraine with a Ms in Computer Science. A Software Developer

with 10 years of experience developing entertainment and business software for iOS and

Windows platforms. Viacheslav acts as CTO for RIOT.

Gaëtan graduated in Law from the University of Paris X and

Applied Finance from the Singapore Management

University. A keen business developer and Co-founder of Riot social media, he works in business development with a

special focus on Asia.

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Strengths

Weaknesses & Threats

Opportunities

RIOT SWOT analysis

• A Social Platform: fully connected to the Networks • An Engaging New Experience Provider: Notifications • RIOT rides on Social networks and Smartphones dvlpt. • While remaining an ‘Independent’  cross-over player • A Comprehensive Photo Editing Tool • A sleek, intuitive and Empowering Interface

• Timing is with us, Text overlay phenomenon is growing

• Market has yet to concentrate • User Generated Content as a medium of Advertising is

gaining in momentum • Smartphone market continues to grow

• Main threat is for existing player to offer Overlay feature

• Copycats

• User experience hurt by Merchandizing

Unlikely existing player will provide a Cross-platform experience, with Sourcing/Tracking capabilities

All Functionalities described here are operational giving RIOT a significant head start Smart Advertising tied to Willingness of User

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What about Privacy Concerns ? Our Solution

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Foreword Give Images Real Power and Purpose, turning them into Your Opinions

Add Text to your Images and transform them into YOUR OPINIONS.

Much more than just a Photo Editing App

RIOT is a unique social PLUGIN that allows you to

PROVOKE YOUR FRIENDS AND ENGAGE THE WORLD.

Friends are notified when you use their content allowing for endless Creativity and Humor.

Engage the world by giving images real power and purpose.

REVOLUTION IS ALWAYS ON TIME

App description on I-tunes

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RIOT Cost Structure Shielding Investors from Initial Negative Cash Flows

We use a Segregated Cost Structure

Until Riot is Profitable on a Stand-Alone basis:

Engineering costs to be borne by a Separate Entity*

Investments will be used exclusively as Marketing Funds

*Liquid Dark

Stand Alone Profitability

Hypothetical Revenue vs. Cost projections