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Strictly Private & Confidential
RIOTTurning Images into your Opinions with a Mobile Application
Company overview
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HelloOur agenda for this evening
Introducing RIOT
Where RIOT is going
How We can envision the future together
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ForewordGive Images Real Power and Purpose, turning them into Your Opinions
Add Text to your Images and transform them into YOUR OPINIONS.
Much more than just a Photo Editing App
RIOT is a unique social PLUGIN that allows you to PROVOKE YOUR FRIENDS AND ENGAGE THE WORLD.
Friends are notified when you use their content allowing for
endless Creativity and Humor. Engage the world by giving images real power and purpose.
REVOLUTION IS ALWAYS ON TIME
App description on I-tunes
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Adding words to Images What Riot does:
Why it’s special: Using Content from
Social Networks
What RIOT doesSocially adding Words to an Image
IntroducingThe Missing Link
in
the Social Media Chain
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How to use RIOTPowerful engagement
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What RIOT offersThe one-stop platform to create impactful content
Offers a truly “Socially Connected”Picture Editing tool
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Type sources info
Notify Source
User experience compared to the competition Cumbersome process, stand alone platforms
Open Image app Find Image Save Image to Device Edit Image Open
overlay app Upload
Open Riot Locate Image
Edit Image
Locate Text
Edit text Font Save Export
& Notify
1 Platform7 Steps
Find text Copy text Paste text Edit text font Export
Open Landing
app
Up to 4 Platforms14 Steps
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How to use RIOTA Content made easy to access
A game changing Convenience
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What RIOT offersSourcing and Tracking of the content used
An unprecedented Experience
Content generators will be notified that their content has been used by RIOT users
A New, Powerful Engagement that will:
Draw Initial Interest Increase and Enhances Engagement Stimulate and Maintain Utilization of the
Platform
PULL or BE PULLED into the RIOT
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RIOT’s Power of AttractionNotifications draw members and non-members into the RIOT.
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What about Privacy Concerns ?Our Solution
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RIOT’s strengthStriking the perfect balance between Text, Photo and Sociality
At the Convergence of Image and Text
while Riding the Social Scale of others players
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RIOT’s is opening up position in the Overlay realmA Unique / Differentiated position
IMGUR / 9GAG
Studio Over / Kanvas
RIOT
DESIGN
HUMOUR
GENERIC
OPINION
1+ mio downloads
100 million unique visits per month
3+ mio downloads
Current overlay space
Riot brings a new dimension
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What RIOT facesNO other player with a range of features as comprehensive as RIOT
Being the fully comprehensive one stop platform, RIOT will sweep the competition
Competition Import images Import text Smart Import
Yahoo Engine Export Existing quote database
Social network
U to U interaction Image splits NOTIFACTION Engaging
World Events
PicLab N N N Y N N N N N N
Typic N N N Y N N N N N N
Photolettering N N N Y N N N N N N
Diptic Y (FB, Flikr) N N Y N N N Y N N
Quiption N N N Y N N N N N N
PinQuote N N N Y Y N N N N N
I’d Cap that N N N Y Y N N N N N
Overgram N N N Y N N N Y N N
Kanvas N N N Y N Y Y N N N
Imgur / 9gag N N N Y N N N N N N
Studio N N N Y N Y Y Y N N
Over N N N Y N N N N N N
RIOT Y Y Y Y Y Y Y Y Y Y
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Special focus on Competition:Over’s success is auspicious for RIOT
Oct 2012 Oct 2013
“Over’s” ranking in the App Store “Over” one of the most successful Overlay apps:
× Costs 2 USD
× User experience limited to innovative Interface and Primary Functionalities
SceImp
SceExp Yahoo X Quote
datbSocial ntwk
Image splits NOTIF.
Over N N N Y N N N N
RIOT Y Y Y Y Y Y Y Y
RIOT has ALL it takes to become the Reference
RIOT’s comparative advantage:
Free
Rich , One-Stop User experience
Heightened Retention due to Social Dimension
250
500
750
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How RIOT makes moneyPremium Offer, Partnerships, Advertising
5%
35%60%
PremiumPartnershipAdvertizing
User Generated Content Advertising
Revenue Sharing Partnerships
Premium Package We estimate conversion rate to USD 0.99 Premium Offer at 10%-15%
Font, Filters, Grids
Turning your images into objects Fully integrated, One touch export to- Zazzle
Offering for a CPA or CPL fee our customer basis to to ‘Sponsors’ (brands) for targeted promotional campaigns using image overlaid with texts, mottos, etc
Phase 1
Phase 2
Phase 3
Projected Revenue Stream Distribution:
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RIOT Cost StructureShielding Investors from Initial Negative Cash Flows
We use a Segregated Cost Structure
Until Riot is Profitable on a Stand-Alone basis:
Engineering costs to be borne by a Separate Entity*
Investments will be used exclusively as Marketing Funds
*Liquid Dark
Stand Alone Profitability
Hypothetical Revenue vs. Cost projections
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Conclusion RIOT is next big thing
RIOT is the only Social overlay-player
Create Iconic Images & bring A new Power to Short text
Transforms and Increases user engagement
Has the functionalities to Sweep competition and become a Reference.
Soon people will ‘RIOT that pic’ Support our troops
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The team
Fred graduated from Brown University with a history degree.
Serial entrepreneur and Co Founder of RIOT social media. He works in
business/product strategy and development.
Viacheslav graduated from National Technical University of Ukraine with a Ms in Computer Science. A Software Developer
with 10 years of experience developing entertainment and business software for iOS and
Windows platforms. Viacheslav acts as CTO for RIOT.
Gaëtan graduated in Law from the University of Paris X and
Applied Finance from the Singapore Management
University. A keen business developer and Co-founder of Riot social media, he works in business development with a
special focus on Asia.
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Fully Functional Digital Social Tool
Commercial Platform
Advertising Platform
What we needHow we can envision the future together
Development Phases:
We need EXPOSURE
In order for RIOT to climb the Value creation Ladder at this point:
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Sources
Likes
Industry standard
Portfolio
Actual Screenshots
What RIOT feels likeIntuitive, Empowering and Addictive
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What RIOT feels likeSelecting your sources – Intuitive and Enticing
Image Selection
Development in progress
Theme Dedicated
sections for
easiest browsing
Text Selection
Smooth automated
open- loop of images (flips)
Strong emphasis put on External (Pull) content
Didactic guidance provided to steer user towards choosing external content
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One of many
Full freedom
NotifiedSource
Notified Source
Actual Screenshots
What RIOT feels likeIntuitive, Empowering and Addictive
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App Landing page
Photo Stream: Choose between - Popular- Fresh- Relevant- Recommended
Slide Menu
Fast access
What RIOT feels likeIntuitive, Empowering and Addictive
Actual Screenshots
Feedback
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Q&A &
Feedback Time
Try us now !
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Appendix
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User Generated Content Advertising Tailoring to next generation of advertising
We Use hashtags to reference all content uploaded
Know your user
We can: - Tailor Fonts to match
corporate ID - Add Company logo
- We can develop QR codes that will lead you strait to the relevant RIOT section dedicated to “Your” brand (preset message and logo)
Create Tailored User Generated
Advertising Campaigns for
Brands
Hashtag referencing Building Customer base Featured campaigns Personalized Interaction
Phase 1: Phase 2: Phase 3: Phase 4:
Return 1/2
Suggested Refs. to facilitate referencing
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Featured CompetitionsSmart advertising – Sponsored Featuring
Return 2/2
Competitions featured on
Main Page Or Brand Page
…
“JUST Show us how you run”
Example: New York Users : send us a picture of you running and the winner will have his image printed on a 3x5
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Revenue Generation options Fully Integrated – One touch Export InterfaceReturn
1/2
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Strengths
Weaknesses & Threats
Opportunities
RIOTSWOT analysis
• A Social Platform: fully connected to the Networks• An Engaging New Experience Provider: Notifications• RIOT rides on Social networks and Smartphones dvlpt.• While remaining an ‘Independent’ cross-over player • A Comprehensive Photo Editing Tool • A sleek, intuitive and Empowering Interface
• Timing is with us, Text overlay phenomenon is growing
• Market has yet to concentrate • User Generated Content as a medium of Advertising is
gaining in momentum• Smartphone market continues to grow
• Main threat is for existing player to offer Overlay feature
• Copycats
• User experience hurt by Merchandizing
Unlikely existing player will provide a Cross-platform experience, with Sourcing/Tracking capabilities
All Functionalities described here are operational giving RIOT a significant head start
Smart Advertising tied to Willingness of User