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Strictly Private & Confidential RIOT Turning Images into your Opinions with a Mobile Application Company overview

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Page 1: Riot slides gd 1.8.2

Strictly Private & Confidential

RIOTTurning Images into your Opinions with a Mobile Application

Company overview

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HelloOur agenda for this evening

Introducing RIOT

Where RIOT is going

How We can envision the future together

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ForewordGive Images Real Power and Purpose, turning them into Your Opinions

Add Text to your Images and transform them into YOUR OPINIONS.

Much more than just a Photo Editing App

RIOT is a unique social PLUGIN that allows you to PROVOKE YOUR FRIENDS AND ENGAGE THE WORLD.

Friends are notified when you use their content allowing for

endless Creativity and Humor. Engage the world by giving images real power and purpose.

REVOLUTION IS ALWAYS ON TIME

App description on I-tunes

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Adding words to Images What Riot does:

Why it’s special: Using Content from

Social Networks

What RIOT doesSocially adding Words to an Image

IntroducingThe Missing Link

in

the Social Media Chain

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How to use RIOTPowerful engagement

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What RIOT offersThe one-stop platform to create impactful content

Offers a truly “Socially Connected”Picture Editing tool

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Type sources info

Notify Source

User experience compared to the competition Cumbersome process, stand alone platforms

Open Image app Find Image Save Image to Device Edit Image Open

overlay app Upload

Open Riot Locate Image

Edit Image

Locate Text

Edit text Font Save Export

& Notify

1 Platform7 Steps

Find text Copy text Paste text Edit text font Export

Open Landing

app

Up to 4 Platforms14 Steps

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How to use RIOTA Content made easy to access

A game changing Convenience

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What RIOT offersSourcing and Tracking of the content used

An unprecedented Experience

Content generators will be notified that their content has been used by RIOT users

A New, Powerful Engagement that will:

Draw Initial Interest Increase and Enhances Engagement Stimulate and Maintain Utilization of the

Platform

PULL or BE PULLED into the RIOT

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RIOT’s Power of AttractionNotifications draw members and non-members into the RIOT.

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What about Privacy Concerns ?Our Solution

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RIOT’s strengthStriking the perfect balance between Text, Photo and Sociality

At the Convergence of Image and Text

while Riding the Social Scale of others players

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RIOT’s is opening up position in the Overlay realmA Unique / Differentiated position

IMGUR / 9GAG

Studio Over / Kanvas

RIOT

DESIGN

HUMOUR

GENERIC

OPINION

1+ mio downloads

100 million unique visits per month

3+ mio downloads

Current overlay space

Riot brings a new dimension

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What RIOT facesNO other player with a range of features as comprehensive as RIOT

Being the fully comprehensive one stop platform, RIOT will sweep the competition

Competition Import images Import text Smart Import

Yahoo Engine Export Existing quote database

Social network

U to U interaction Image splits NOTIFACTION Engaging

World Events

PicLab N N N Y N N N N N N

Typic N N N Y N N N N N N

Photolettering N N N Y N N N N N N

Diptic Y (FB, Flikr) N N Y N N N Y N N

Quiption N N N Y N N N N N N

PinQuote N N N Y Y N N N N N

I’d Cap that N N N Y Y N N N N N

Overgram N N N Y N N N Y N N

Kanvas N N N Y N Y Y N N N

Imgur / 9gag N N N Y N N N N N N

Studio N N N Y N Y Y Y N N

Over N N N Y N N N N N N

RIOT Y Y Y Y Y Y Y Y Y Y

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Special focus on Competition:Over’s success is auspicious for RIOT

Oct 2012 Oct 2013

“Over’s” ranking in the App Store “Over” one of the most successful Overlay apps:

× Costs 2 USD

× User experience limited to innovative Interface and Primary Functionalities

SceImp

SceExp Yahoo X Quote

datbSocial ntwk

Image splits NOTIF.

Over N N N Y N N N N

RIOT Y Y Y Y Y Y Y Y

RIOT has ALL it takes to become the Reference

RIOT’s comparative advantage:

Free

Rich , One-Stop User experience

Heightened Retention due to Social Dimension

250

500

750

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How RIOT makes moneyPremium Offer, Partnerships, Advertising

5%

35%60%

PremiumPartnershipAdvertizing

User Generated Content Advertising

Revenue Sharing Partnerships

Premium Package We estimate conversion rate to USD 0.99 Premium Offer at 10%-15%

Font, Filters, Grids

Turning your images into objects Fully integrated, One touch export to- Zazzle

Offering for a CPA or CPL fee our customer basis to to ‘Sponsors’ (brands) for targeted promotional campaigns using image overlaid with texts, mottos, etc

Phase 1

Phase 2

Phase 3

Projected Revenue Stream Distribution:

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RIOT Cost StructureShielding Investors from Initial Negative Cash Flows

We use a Segregated Cost Structure

Until Riot is Profitable on a Stand-Alone basis:

Engineering costs to be borne by a Separate Entity*

Investments will be used exclusively as Marketing Funds

*Liquid Dark

Stand Alone Profitability

Hypothetical Revenue vs. Cost projections

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Conclusion RIOT is next big thing

RIOT is the only Social overlay-player

Create Iconic Images & bring A new Power to Short text

Transforms and Increases user engagement

Has the functionalities to Sweep competition and become a Reference.

Soon people will ‘RIOT that pic’ Support our troops

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The team

Fred graduated from Brown University with a history degree.

Serial entrepreneur and Co Founder of RIOT social media. He works in

business/product strategy and development.

Viacheslav graduated from National Technical University of Ukraine with a Ms in Computer Science. A Software Developer

with 10 years of experience developing entertainment and business software for iOS and

Windows platforms. Viacheslav acts as CTO for RIOT.

Gaëtan graduated in Law from the University of Paris X and

Applied Finance from the Singapore Management

University. A keen business developer and Co-founder of Riot social media, he works in business development with a

special focus on Asia.

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Fully Functional Digital Social Tool

Commercial Platform

Advertising Platform

What we needHow we can envision the future together

Development Phases:

We need EXPOSURE

In order for RIOT to climb the Value creation Ladder at this point:

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Sources

Likes

Industry standard

Portfolio

Actual Screenshots

What RIOT feels likeIntuitive, Empowering and Addictive

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What RIOT feels likeSelecting your sources – Intuitive and Enticing

Image Selection

Development in progress

Theme Dedicated

sections for

easiest browsing

Text Selection

Smooth automated

open- loop of images (flips)

Strong emphasis put on External (Pull) content

Didactic guidance provided to steer user towards choosing external content

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One of many

Full freedom

NotifiedSource

Notified Source

Actual Screenshots

What RIOT feels likeIntuitive, Empowering and Addictive

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App Landing page

Photo Stream: Choose between - Popular- Fresh- Relevant- Recommended

Slide Menu

Fast access

What RIOT feels likeIntuitive, Empowering and Addictive

Actual Screenshots

Feedback

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Q&A &

Feedback Time

Try us now !

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Appendix

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User Generated Content Advertising Tailoring to next generation of advertising

We Use hashtags to reference all content uploaded

Know your user

We can: - Tailor Fonts to match

corporate ID - Add Company logo

- We can develop QR codes that will lead you strait to the relevant RIOT section dedicated to “Your” brand (preset message and logo)

Create Tailored User Generated

Advertising Campaigns for

Brands

Hashtag referencing Building Customer base Featured campaigns Personalized Interaction

Phase 1: Phase 2: Phase 3: Phase 4:

Return 1/2

Suggested Refs. to facilitate referencing

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Featured CompetitionsSmart advertising – Sponsored Featuring

Return 2/2

Competitions featured on

Main Page Or Brand Page

“JUST Show us how you run”

Example: New York Users : send us a picture of you running and the winner will have his image printed on a 3x5

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Revenue Generation options Fully Integrated – One touch Export InterfaceReturn

1/2

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Strengths

Weaknesses & Threats

Opportunities

RIOTSWOT analysis

• A Social Platform: fully connected to the Networks• An Engaging New Experience Provider: Notifications• RIOT rides on Social networks and Smartphones dvlpt.• While remaining an ‘Independent’ cross-over player • A Comprehensive Photo Editing Tool • A sleek, intuitive and Empowering Interface

• Timing is with us, Text overlay phenomenon is growing

• Market has yet to concentrate • User Generated Content as a medium of Advertising is

gaining in momentum• Smartphone market continues to grow

• Main threat is for existing player to offer Overlay feature

• Copycats

• User experience hurt by Merchandizing

Unlikely existing player will provide a Cross-platform experience, with Sourcing/Tracking capabilities

All Functionalities described here are operational giving RIOT a significant head start

Smart Advertising tied to Willingness of User