Rhetoric

the art of using language

Aristotle

Aristotle Three

modes of

persuasion.

1. Ethos

2. Pathos

3. Logos

1. Ethossomeone‟s character or credibility

-Applying to Eastside or Cambridge

- Defend yourself to a teacher

- The way you dress, present, identify

yourself

How you establish Ethos

A writer/speaker is establishing their

Ethos when they…

- list their credentials

- talk about their experiences

- talk about their behavior

Ethos in Letter from a Birmingham Jail

Two types of Ethos-

we’ll call them explicit and tacit

* Explicit= Ethos that the writer

or speaker verbally tells you of.

* Tacit= Ethos that the writer or

speaker does not directly talk about.

2. Pathosappealing to emotions

-Depict consequences

- Puppy-Dog face

- Guilt

How you’re familiar with Pathos

How does the word Pathos relate to the word

pathetic?

A writer/speaker is drawing on pathos

when they…

-paint an emotionally charged image

-use „emotive‟ or „tonal‟ words

- imply that you should feel a certain way

Pathos in FDR’s Declaration of War

3. Logosappealing to logic

-Fake statistics in Florida Writes

- Inquiring “how come?” “why?”

- If… then…

How you’re familiar with Logos

A writer/speaker is drawing on logos, or

logic, when they…

- use numbers or statistics

- cite research

- describe hypothetical situations/

logical comparisons

Logos in article on technology