Regional MENA Keynote - Sherif Hamoudah

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SAP Mobility in MENA Sherif Hamoudah, Head of Telco & Mobility MENA and Turkey

Intro Video

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Today News


News

Africa & Middle East: Air time as currency - The Mobile Entertainment Forum (MEF) reports that its 2014 survey found Kenya still the dominant mobile money player with 93 percent of consumers using their mobile device to undertake banking. But there is also significant usage in the Middle East (78 percent) and Nigeria (85 percent up from 76 percent in 2013). The survey found that 44 percent of Africans transfer airtime as a form of currency versus a global average of 17 percent.

Africa & Middle East: Million a month - Ooredoo has launched microfinance programs in Tunisia and Indonesia, and claims to manage more than a million transactions a month in Qatar, Tunisia and Indonesia; it claims particularly strong growth in Indonesia in 2014. It plans to launch services in Iraq and Myanmar in the coming months.

Africa: Spam stopper - Swedish-based Truecaller, a mobile application that allows users to identify unknown incoming calls and block calls, claims to have some 7 million users in sub-Saharan Africa, ITWeb reported Chief Strategy Officer Nami Zarringhalam as saying. At the end of 2014 growth was approximately 500 percent, compared to the same period in 2013. Truecaller uses a community based spam list driven by the more than 100 million users globally. It is currently focusing on Kenya, South Africa, Nigeria and Ghana.

The World is Changing, Mobility and Data are Key

Big Data & ICT changing the world to the better & for good

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DIGITALLY CONNECTED

SOCIALLY NETWORKED HIGHLY

DEMANDING

Today’s lifestyles demand continuous connectivity and excellence of service leading to a highly competitive and diverse market

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“The use of big data will become a key basis of competition and growth for individual firms.” McKinsey

1 in 4 People use

Social Networks

Data in

5 years > History

Data in Mankind

Data doubles

every 18 months

50 billion connected

devices

5 billion in middle class by

2030


Facts §  The world’s workforce is going through fundamental changes as well – for the first time in

the history, Millennials are outnumbering baby boomers. In fact, by 2030, 75% of the global workforce will be Millennials. How you hire, retain and engage them is a big challenge and opportunity

§ Imagine how much smarter, faster and simpler the world can become if all of the businesses have the opportunity to deliver the personal touch and offer to their customers at the right time, give their employees the right tools and insights to make the right call every time, have the right resources in the right place whenever the market changes, and grow and thrive when connecting to their customers and business partners

§ As your customers become even more informed and connected, nothing is more important than keeping customers at the center of everything you do Implication: Businesses will need to find a way to manage existing and shared resources better.

§ Third, the way the information is created and consumed has changed. We are now in an “always-on” era. Business will need to run in real time to facilitate personalized engagement with customers and employees and assets. Real-time sense and responses to direct, share, optimize assets

§ Unlocking the secrets inside this data presents breakthrough opportunities for businesses. Businesses will need to find a way to manage big / fast data and find ways to use it to their advantage.

§ Unleash the power of personal and business connections and intelligence to run the entire business – from ideation through delivery to service using real-time insights and knowledge.

SAP corporate strategy is to help our customer’s run their business in real-time. Key to that is big/fast/real-time data. To go beyond what happen – and understand why / will it happen again / when … and take action.


Your Smart Phone as a Business Tool

?


71% of senior IT leaders see mobile as strategic

yet only

18% have a comprehensive strategy

Strategy is the top challenge for enterprises going mobile

Source: IDG Research poll 2012 and White Paper, Mobile in the Enterprise: The Gap between Expectations and Expertise


Users want enterprise apps with a high-end UX


To achieve the benefits, opposing forces must be balanced

The Users The Business

Security

TCO

ROI

UX

Choice


SAP Mobile Platform – SMP 3.0

Change How People Learn, Work and Live SIMPLIFY │ INNOVATE │ ACCELERATE

•  Mobile Device Management

•  Mobile App Protection •  Mobile Documents •  Mobile App

Development •  b2e/b2b •  B2c

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Visualizing the SAP Mobile Value Proposition

Telco and Partner First

Any Device

Collaboration

HANA Cloud

Communications as a Service

https://www.youtube.com/watch?v=Vji-xxUa7FM


Simplify

Streamlined industry-leading Cloud business applications

Empathy for End Users

Super-charged SAP HANA Cloud powered by Mobile,

Analytics/Lumira

Great UX = Beautiful UI + Easy Adoption

Cloud Platform Leadership

Future of mobile @ SAP: Corporate vision

SAP MENA LLC

HQ in Dubai

Offices across the region…..

9 Offices

40% YOY Growth

670+ employees by the end of 2014

Recent MENA Wins in Mobility


Saudi Airlines

Saudi Arabian Airlines (Saudia), the national flag carrier for Saudi Arabia, which joined the SkyTeam alliance on May 2012. Currently, Saudia flies to over 90 destinations of domestic and international flights, and has a total number of employees exceeding 44,000.

Saudia decided to mobilize the internal business processes for HR, Finance and corporate services. They selected SAP mobile platform technology to ease the development, distribution and maintenance of the apps. They selected Mocana technology to enable BYOD.


U Microfinance Bank (Ubank)

PTCL acquired a MF bank to roll out Mobile Financial Services in collaboration with UFONE – Wholly Owned Subsidiary of PTCL and part

of ETISALAT


U Microfinance Bank (Ubank) Mobile Money Transactions

§  USSD | SMS | Smart Phones §  Bill Payments §  Domestic Remittance §  P2P §  Cash-in §  Cash out §  Mobile Wallets with multi level KYC and

Limits §  Merchant Payments §  Corporate Payments, G2P, P2G §  Business Intelligence (SAP BOBJ) §  Smart Phone App Channels and Transactions

§  Full blown Branchless Banking

§  Agent led and Wallet based Transactions

§  Integrated with UBank Core Banking System, Financial Switch, Bill Payment Server USSD and SMS Gateways and CRM


Selected SAP Mobility Customers in Saudi


Selected SAP Mobility Customers in Saudi


Selected SAP Mobility Customers in the Gulf Region






Conclusion

•  Mobility is real and it’s happening – don’t be left behind!

•  Internet of Things is a reality – right now!

•  Look at mobile solutions across the enterprise

•  Think bigger picture – mobile impacts everyone

•  Think interconnected systems and experience

•  We are here to support you

•  We are committed to your success

©  2015 SAP SE or an SAP affiliate company. All rights reserved.

Thank you

Sherif Hamoudah Head of Telecoms and Mobility MENA and Turkey Email: sherif,[email protected]


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ICT Services Strategy

Applications & Development str

•  Apps needs to have

simple UX •  IOT

Big Data and Analytics

•  Big Data is Key •  Leverage Data from Devices • 

Mobility

Respond to information in Real Time

Technology

Regional MENA Keynote - Sherif Hamoudah