The Sherif Study

• Autokinetic effect - what is it?• Bringing people together in a group• Let them make estimates together• What do you observe?

Results of Sherif Study

• Variations in the basic study• Tested a year later• Transmission of beliefs

• Suicide and Suggestibility

The Sherif Study - Extensions

Conformity in Suicide Attempts#

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Asch Study

• Influenced by World War II• Introduced unambiguous stimuli• Confederates gave the wrong answer• Observed subjects responses

Stimuli in Asch Study

Reactions of Participants in the Asch Study

Extensions of the Asch Paradigm

• Variations on the basic experiment• Non-consensus in confederates

Effect of One Dissenter in the Asch Paradigm

Extensions of the Asch Paradigm

• Variations on the basic experiment• Non-consensus in confederates• Group Size

Effect of Group Size in the Asch Paradigm

Reasons for Conformity

• Sources of Influence• normative influence• informational influence