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Presentation from MIT Enterprise Forum of Cambridge NFC Goes Social event on Feb 11. This panel discussion focused on some recent social applications of NFC – including smart posters and social networking tags - as well as emerging future opportunities. Discussion topics included How could NFC-capable mobile devices shape the ways we connect, interact, share content and/or link to social media? To what extent could NFC improve mobile user access to context-relevant content and facilitate delivery of the right content in the right form at the right time and place? Could NFC make a difference in connecting businesses with consumers and simplifying B2C interactions and the underlying information transfers?
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Near Field Communications
Overview and Case Studies
| 2
Print and Near Field Communications
• Fantastic Consumer Experience: No Click, Just Touch and Go
• Deliver Content Directly to Consumers with No App Required
• Secure and Serialized Method for Consumer Communication
• Active-Passive and Active-Active Options for Marketing Campaigns and Ads
| 3
Quad/Graphics NFC Platform
• Inline and Offline Application Options
• Tag Verification at speed
• Successfully tested one to one matching of tags to unique recipients
• Cloud-based Content Delivery Platform
• Integrated with the IPS Analytics Platform
| 4
Interactive Print Analytics
• Real time, Credentialed Environment
• Installs, Campaign Performance, Mobile Carriers and Geography
| 5
Interactive Print Analytics• Clean and Easy to Understand
• Readily Exportable to PDF or .csv
• Customizable, Integrated Across Technologies
| 6
Print-based NFC Case Study
• Wired Magazine and Lexus
• Integrated into a Single Leaf Insert and bound in
• Over 500,000 NFC-enabled Inserts Delivered to Wired Subscribers
• Largest Campaign of its type in History
• Testing and Verification Allowed for 100% Good Product Mailed
| 7
Lexus NFC Ad Campaign
• Wired readers could place their device over the tag to launch the cloud-hosted content.
• With no app needed, the device immediately began to play the intro video to the Lexus console experience
• Then, readers could continue to interact with the console as if sitting inside the new Lexus GS
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Lexus NFC Advantages
• Direct Response from Wired Readers
• Generated Tremendous Media Coverage> Ad Age
>RFID Journal
>NFC News
> Etc.
• Positioned both Lexus and Conde Nast as Technology Leaders and Innovators