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Identify the social media messaging that drives your audience to online destinations: • eCommerce product and service pages • Promotion and contest signup pages • 3rd party product and service reviews • Influential lifestyle content
What do you do with Prosyna?
How do you do it?
Publish, measure, and then refine what you control: • Message wording • Destination content • Message timing • Social media channel • Cross-media (social, digital and physical) impact
How do you measure response?
By actionable metrics: • A-B message testing • Campaign results and trending volume • Timing patterns • Response by location – both physical and virtual • Path – influencers who help propagate your content • Response by individual messages