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4 Tips, Tactics, and Tools Thursday, March 6, 14

4 Tips, Tactics, and Tool for Social Media Marketing

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This presentation offers 4 Tips, Tactics, and Tools for the social media marketer. In this presentation we cover Hootsuite, bit.ly, AdEspresso, Facebook Ads, Status length, and general strategy. If you are new to social media marketing or a veteran this presentation should offer you great ideas and time saving tips.

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Page 1: 4 Tips, Tactics, and Tool for Social Media Marketing

4 Tips, Tactics, and Tools

Thursday, March 6, 14

Page 2: 4 Tips, Tactics, and Tool for Social Media Marketing

Who I am

Owner and Chief Relationships Officer - Social Impressions -

Clients include

Maine Office of Tourism

Haven’s Candies

Foley’s Fitness

Thursday, March 6, 14

Page 3: 4 Tips, Tactics, and Tool for Social Media Marketing

Tips

Shorter is better

Think mobile

Make your posts visually appealing

Have a measurable goal

Thursday, March 6, 14

Page 4: 4 Tips, Tactics, and Tool for Social Media Marketing

According to Buffer, posts that are less than 80 characters receive 66% more interaction.

Thursday, March 6, 14

Page 5: 4 Tips, Tactics, and Tool for Social Media Marketing

189 million Facebook users are mobile only

Think Mobile

Thursday, March 6, 14

Page 6: 4 Tips, Tactics, and Tool for Social Media Marketing

Visually Appealing

According to Amex Open Forum

Posts with images receive 39% more interaction

Thursday, March 6, 14

Page 7: 4 Tips, Tactics, and Tool for Social Media Marketing

GoalsMore Likes?

Website ClicksSales

Email SubscribersSign Ups

Thursday, March 6, 14

Page 8: 4 Tips, Tactics, and Tool for Social Media Marketing

Tactics

Check your insights to see when the best time of day to post is

Shrink and track all links

When is doubt - don’t post

Monitor your competition

Thursday, March 6, 14

Page 9: 4 Tips, Tactics, and Tool for Social Media Marketing

Insights

Thursday, March 6, 14

Page 10: 4 Tips, Tactics, and Tool for Social Media Marketing

Link Shorteners

Turns www.socialimpressions.net/5TipsandTactics - into http://bit.ly/1fLmZDd

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Page 11: 4 Tips, Tactics, and Tool for Social Media Marketing

When in doubt...

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Page 12: 4 Tips, Tactics, and Tool for Social Media Marketing

Monitor your CompetitionWhat are they postingWhen are they postingWhen do they email

What is there growth

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Page 13: 4 Tips, Tactics, and Tool for Social Media Marketing

Tools

Feedly

Canva

AdEspresso

Fiverr

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Page 14: 4 Tips, Tactics, and Tool for Social Media Marketing

Feedly

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Page 15: 4 Tips, Tactics, and Tool for Social Media Marketing

Canva

Easily Make Visually Appealing Posts

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Page 16: 4 Tips, Tactics, and Tool for Social Media Marketing

AdEspresso.com

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Page 17: 4 Tips, Tactics, and Tool for Social Media Marketing

AdEspresso

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Page 18: 4 Tips, Tactics, and Tool for Social Media Marketing

fiverr.comEverything starts at just $5.00

Graphic Design

Basic Web Development

Commercials

Voice Over

Infographics

Newscast

Content Ideas

Whiteboard Videos

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Page 19: 4 Tips, Tactics, and Tool for Social Media Marketing

Have FunBe Human

Celebrate the day

Edify your employees

Offer exclusive deals

Be consistent

Thursday, March 6, 14