Social Media Marketing for Geriatric Care Managers: Using Social Media as a Private Tool for Communication and as a Marketing Tool for Increasing Your Client Base. NAPGCM - MidWest

Social Media Marketing for Geriatric Care Managers

Using Social Media as a Private Tool for Communication and as a Marketing Tool for

Increasing Your Client Base

Valerie VanBooven RN BSN

Copyright 2010 LTC Expert Publications LLCwww.ltcsocialmark.com

888-404-1513


Valerie VanBooven RN BSN, Managing Partner, Idea and Marketing Geek, LTC Expert Publications LLC

Agenda Communicating Privately with Families via Social

Media Platforms What is Social Media? The Basics. Communicating to Your Local Area, Establishing

Trust and Credibility in Your Local Marketplace Branding Through Social Media Do It Right: SEO Results Q/A



CaringBridge is a 501(c)(3) nonprofit providing free websites that connect family and friends during a serious health event, care and recovery.

A CaringBridge website is personal, private and available 24/7. It helps ease the burden of keeping family and friends informed. The websites are easy to create and use. Authors add health updates and photos to share their story while visitors leave messages of love and support in the guestbook.


Connected by CaringBridgeEach day, over half-a-million people connect

through CaringBridge.More than 1 billion visits have been made to

personal CaringBridge websites.The CaringBridge community includes authors,

visitors and/or donors in all 50 states and more than 225 countries/territories around the world.


More than 30 million families each year turn to CaringBridge for comfort and support during difficult times.

You can create a website for yourself. Or do it for someone you love. It’s a meaningful way to help friends and family during life-changing events such as:

•Cancer treatment•Chronic illness•Hospice care•Hospitalization•International adoption•Military deployment•Organ transplant

•Premature birth•Recovery•Rehabilitation•Spinal cord injury•Stroke•Traumatic brain injury•War injury




Using fresh quality content in the form of articles, blog posts, video and audio to build trust and credibility online with your local community.

The way we market to consumers today has changed quickly from force feeding (TV commercials) to “inviting” conversations to happen openly online (transparency).








What CAN we measure?Google search results.Google analytics.Where new clients “found” you.You need an audience!


Accounts we set up and maintain include:• Blog• Facebook Business and Personal• MerchantCircle• Twitter• FriendFeed• Scribd• Ideamarketers• GoArticles• Squidoo• LinkedIn• Posterous• Sokule

Triangulation will dominate your competition in any market.



Branding isn’t making you “the gal/guy who is a

geriatric care manager,” it’s making you “the gal/guy who knows EVERYTHING

local elder care and senior care resources.”


Your brand isn’t what you sell. Your brand isn’t your product or service. On a social networking site, your brand is

you, your knowledge and your expertise. When someone asks a question about your

niche, you want to be the person to answer it.




Results







Spend a little bit of time each day reaching out, publishing content or connecting with people on those sites you’re targeting

Making a few new friends each day at networkers or adding a few new links from linkbuilders will only take a few moments.

Just rinse and repeat to reach critical mass.

Q/ASupport:

ltcexpert.zendesk.com888-404-1513

Education

Social Media Marketing for Geriatric Care Managers: Using Social Media as a Private Tool for Communication and as a Marketing Tool for Increasing Your Client Base. NAPGCM - MidWest