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Promoting Music In Africa’s Digital Market

by Ike Orizu

ObjectiveTo demonstrate my knowledge of the African music industry, the TruSpot product and our vision for the future of digital music in Africa

Method

We will review a number of features and ideas that we believe can improve the consumption of music in the African digital market

What is TruSpot?

The African social music platform

● The complete African music management system● Easiest way to discover African music● Best African social radio (On demand & Live)● Giving the world, African music wherever and whenever

The Digital Market

167+millionUse Internet in Africa

57%Search for Entertainment

54%Are Mobile

Source: McKinsey & Company Insights CenterSource: InternetWorldStats.com

$5+Billion

Spending Potential

African Music Digitized

8,500,000+ people have used TruSpot to access African Music

80,000+ TracksThe largest African music catalog online

5,000+ ArtistsUsing TruSpot actively to promote

= The African Music Revolution

How we promote music● Hypersocial Platform

● Music distribution / licensing

● D.I.Y. solutions

● Online Advertising

● Digital Music sales

● Original content

● Business / Mobile network partnerships

● Concerts and events

Mobile, Mobile, Mobile

50%of Users, come through Mobile Web

● More content consumed via mobile

● Responsive designs

● Users prefer their music on mobile

● Increases viral marketing

● Native apps a must to have by 2014

Set the music free!

● Gathering fan data● Quality control (vs. lo-fi pirated files)● Feeding the hype-machine● Test-marketing● Content crowdsourcing● Promoting virality

Photo credit: Shutterstock

Free is no longer just another 4-letter F-word. Free music can be a crucial tool in your band’s promotion arsenal. - Paul Resnikoff

Case study: Jay-Z sold 1 million records of his “Magna Carta Holy Grail” before the album’s release day, by giving it out for free. Increasing the hype to be one of the most streamed albums online this year. He got paid through partnerships.

Credit: Isra Garcia: Social Media Integration Theory Model

Social Media IntegrationTruSpot is the most liked and followed African music service. And it has helped us in promoting and getting content out there in a more speed and viral manner

Integration with social networks and pushing users to increase sharing habits has increased African music discovery

Some Of Our Press Mentions

“a music social network that streams the best of African music…..”

“is the continent’s answer to Spotify”

“TruSpot is definitely in out list of most brilliant startups in Africa”

Thank You!We thank you for listening

We could talk more

ike@mytruspot.com

+2348056617719

#TheNewTruSpot arrives 23.11.13

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