The Business of Music Promotion

By: Demetri Nerris

The Music PromoterWorks with bandsWorks with Record

CompaniesWorks with Advertising

mediaPuts on Shows

Some Examples Are: Live Nation, Rush

Productions, Premiere Festivals,

and iTunes

Live Nation

• Live Nation is the biggest promotional company in the World.

• They Formulate Concerts and events around similar signed artists.

• They generate revenue from these events and then continue to promote music they can make money from

How Well Live Nation Really

Does!

iTunes• Biggest music market in the

world

• Advertises selected artists and promotes free content

• Because it is so big anything advertised will get popular fast.

• Their Advertising is simple rectangular boxes that are not cluttered like most sites.

The iPod• This is the source of

itunes success. The iPod allows you to take the music you like on the go. it makes buying songs much more worthwhile rather than carrying a bunch of CD’s around.

D Entertainment• This is my company which will

be locally based at first and then move upward and expand to a national and international company.

• We will promote artists and help them go through the ranks to get signed.

• As a company we will take 15% of all sales made by the artist.

• Above all this my main goal is to promote and bring positive musc to the for-front of the music industry.

Profits•My company will be

based off the artists success and their talent.

•We will obviously not sign a band we know we wont make money with.

• 15% of all sales by artists and 40% of all concert sales.

End