Upload
warrengourley
View
110
Download
1
Tags:
Embed Size (px)
DESCRIPTION
Genre research.
Citation preview
Music Promotion
Lesson 3
Genre
• Write down as many different genres and sub-genres of music as you can remember.
In this lesson we will…
• Consider the importance of genre to music promotion.
How does genre affect the way music is promoted?
Album covers
Research• Choose 2-3 genres and find an
example of a music video, digipak, website and advert.
• What similarities are there in terms of style and content of each genre?
• How are the genres different in terms of style and content?
• What does this reveal about their target audience?
• You should have set your blog by now and should have the following nailed:– Intro to yourself. – Response to brief (explaining
what it is you’ll be doing this year and showing you understand what a music video, digipak, website and advert are).
– History of music videos.– Genre research.
Hip Hop
Website – Jay Z – Holy Grail Magna CartaAlbum – Nas - Ilmatic
Music Video –J5 – Concrete Schoolyard
Advert –Kendrick Lamar
Get blogging!
• You should have set your blog by now and should have the following nailed:– Intro to yourself. – Response to brief (explaining what it is you’ll be
doing this year and showing you understand what a music video, digipak, website and advert are).
– History of music videos.– Genre research.
Learning Objective: To create a website you can use to present your portfolio research and planning for assessment.
http://emmaastleya2media.blogspot.co.uk/
Genre Research
• Choose 2-3 genres and find an example of a music video, digipak, website and advert.
• What similarities are there in terms of style and content of each genre?
• How are the genres different in terms of style and content?
• What does this reveal about their target audience?
Initial website content
• Intro to yourself including musical interests.
• Response to brief (explaining what it is you’ll be doing this year and showing you understand what constitutes a music video, digipak, website and advert).
• History of music videos.
• Genre research (see left).