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Following a recent webinar on how MMS improves and transforms customers’ relationship and engagement into a rich media experience, we are sharing the deck presentation. Feel free to test the MMS demos and share with others.
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Confidential & ProprietaryThis document contains proprietary and confidential information of iLoop Mobile, and may be used only in accordance with a written agreement between iLoop Mobile and the recipient. No portion of this document may be reproduced, republished or distributed to any third party without the express written permission of iLoop Mobile.
Multi-Media Messaging (MMS) Marketing
• MMS solutions for mobile coupons, mobile billing/statements/payments, rich media delivery
• Programs for customer loyalty, retention and satisfaction, as well as video/content delivery for publishers and media companies
• Experience of delivering over 500+ million MMS worldwide and launched thousands of campaigns
• Unsurpassed technology, campaign creative, marketing knowledge, list management to achieve client and vertical specific marketing and business goals
• Carrier grade infrastructure with device detection for optimized performance
• Direct Tier 1 carrier connections worldwide
• Comprehensive QR and Microsoft Tag integration for opt-in
• Dynamic campaign adjustments—MMS destination (site, video etc.) can be changed anytime during the campaign
• Deployment around the world
• Pre-configured MMS campaign solution packs available
iLoop Mobile MMS Solutions & Services
To try demos:
Text STARBUCKS to 53626 Text SWIMSUIT to 53626
Because of its interactivity, MMS videos increase user interest and boost direct response rates as compared to text. It's also the perfect way to showcase to your customers that your business is on top of the latest technologies.
• vs email: on average emails are read within 48 hours—text messages are read within 4 minutes• vs postal mail: days vs
minutes for MMS• vs Radio & TV: weeks to
months of production and scheduling vs hours or minutes• vs Social media:
immediate but fleeting as messaging slides through twitter streams or across pages—MMS messages stay on the phone until erased
Why MMS? Immediacy.
Why MMS? Engagement.
Personalized MMS—Send unique, customized MMS messages to customers so it has the most impact. Make each recipient feel special!
• vs email—300% increase in opens for sms vs email, between 60%-70% of email messages are blocked by corporate spam filters• Performance—branded
campaigns have seen as high as 50% CTR and 40% lift in purchase intent• ROI—1000%+ on a
branded campaign
Source: CTR Rebook campaign, Mogreet archive; Lift GMC campaign, Mobile Marketer Nov 2010; ROI BMW campaign 3G Dating Agency blog, DMA 2010 Response Rate Trend Report
Why MMS? High Response Rate.
Interactive MMS—MMS creates a more interactive and emotional appeal on mobile devices compared to SMS through elements of sound, animation, images and video. MMS creates a state-of-the-art mobile experience with powerful visual branding possibilities.
• Ability to respond directly from a message—click to call, click to web, direct POS redemption, direct product fulfillment, reply MMS or reply SMS• It takes 90 minutes for the
average person to respond to an email. It takes 90 seconds for the average person to respond to a text message.
(Source: CTIA.org)
Why MMS? There’s More.
(Source: CTIA.org)
• Cost savings in call center, postal, printing, cash handling, marketing cost, coupon redemption, packaging, labor, staff, digital fulfillment• Expedited cash flow• Interactive• Two way communication• Measurability• Delivery 100%
(Source: CTIA.org)
Integrated Marketing Campaigns
New Media• MMS• SMS• Mobile sites• Applications
Traditional• Email• Radio• Print• TV
Use new media to enhance, empower, and create leverage. Increase Conversion
Direct consumer touch points in TV, Radio, Print, In Store
Use new media to enhance, empower, and create leverage. Increase Conversion
Direct consumer touch points in TV, Radio, Print, In Store
&• In Store• Web• Social• Outdoor
MMS Influence on Marketing Objectives
Brand Engagement• Mobile Site• App
Customer Management• Mobile Database• Existing Database
Loyalty Building• Push out offers• Daily reminders• Geo-location (stores)• Check ins• Share with
Community• Rewards
Valued Customers• $$$• Conversion• Advocacy
• Awareness & Perception
• Consideration
• Purchase Intent
• Conversion
• Loyalty
• Purchase
Lead Cultivation• Media• TV, Radio, Print, In-store,
Email• Short codes on Media to
opt-in subscribers
Multi-Channel Case Study: Vodacom
Objective:
Customer retention and incentivize handset upgrades when eligible
Strategy:
Leverage the ease of mobile for campaign objectives with benefit of decreased call center traffic
Tactics:
“We have been able to grow our upgrades figure 50% year on year and we currently have a 33% hit rate on our mobile advertising campaigns, which is
significantly higher than trends with other mediums.
I can confirm that we have seen a significant increase in subscriber
upgrades via these MMS programs.”
Dee Nel
National Executive Head: Call Center Operations
Vodacom
Vodacom Retention Program
• Mobile portal to view upgrade status/eligibility and apply for upgrades
• Utilize multiple marketing channels to promote the upgrades and the mobile portal including TV, print, radio, MMS, SMS and mobile banner ads
• Each MMS that is delivered features a short code that users can SMS to and receive a direct link to the mobile site. Once activated, the link allows tracking of the users who access the site and measurement of exact interest.
Multi-Channel Case Study: VodacomMeasuring ResultsThe initial MMS campaign created buzz around the giveaway, with more information available on the mobile site once accessed.
The same upgrade procedure was followed with the Vodacom Businessbase—high end users with a large contract spend and low uptake onupgrades. Over a single month, the MMS with call-to-action to the mobile site resulted in a 600% increase in uptake.
Trackable, measurable, can enhance traditional campaigns
Mobile programs need defined goals and parameters. These metrics are used to determine the ROI and relative success of the program.
Vodacom Use CaseVodacom Use Case
Site Hits
Page Views
Page Views
Per Person
Shortcode Requests
MobiSite Upgrade Requests
SMS Reciept to Upgrade Action
Conversion
VC Upgrade Campaign
90,331 1,028,398 1147,27
810,031 21%
600% growth month over month
Users who received upgrade options no action, 79%
Users who upgraded, 21%
Full MMA Case Study: http://mmaglobal.com/studies/vcupgrademobi-vodacom-south-africas-mobile-upgrade-portal-multimedia-solutions
Vodacom MMS VideoVC Upgrade – MMS Example
MMS Demos: Customer Acquisition
Acquisition Demo Using Incentive
IncentiveSign up for TMZ and get the xBox offer
Brand sponsorship within engaging news or entertainment content with incentive offers valued by viewers
To try demo: Text DEMOxBox to 53626
1. Co-Branded
Intro Image
2. Sponsor
Mention
3. Video
News Content
4. Co-Branded final image
Acquisition Demo Using Product Information
InformationCelebrity endorsement of product
Acquire new customers with celebrity endorsement, and drive traffic to brand destinations for messaging opt-in and preference/profile capture
To try Demo: Text DemoIAN to 53626
1. Branded
Intro Image
2. Theme
Intro
3. Endorsement
4. Motto
5. For more
Acquisition Demo Using Referral
Referral and ViralSend a messageto your friends
Integrate mobile sites and other mobile interactivity for cross channel marketing with MMS.
Increase awareness and engage new registered or opt-in users to build your customer database.
To try demo: Text ViralCall to 53626
1. Intro Image
2. Video
3. “Call”
4. Call to action
MMS Demos: Customer Retention
Retention Demo Using PromotionTo try demo: Text DemoBING to 53626
4. New Promotion
Immediacy
Engagement Response
Engage with your customers with MMS videos. Include immediate, actionable choices like click to call, mobile site lead forms, or payment gateways for quick response.
Retention Demo Using Rewards
RewardsMicrosoft Tag opt-in to coupon rewards
Microsoft TAG DemoSnap the TAG to explore Starbucks.build.mobi
MOBILE COUPONS!
Live Demo! Scan this Tag…
Retention Demo Using Loyalty
Loyalty Customer loyalty statements
Extend post transaction engagement with your loyal customers enhancing your brand awareness or message.
To try demo: Text Starpoints to 53626
1. Custom Intro with loyalty points
2. Video
3. Offer
Thanks, we’d be glad to answer any questions and schedule a demo of the iLoop Mobile’s solutions and services.
Contact: [email protected]