Key Technology Enablers for Mobile Value-Added and

Content Services- MMS, Java and XHTML

OFTA Hong Kong, 10.09.2002

Marko KeskinenNokia Mobile Phones

+852 9768 3227marko.o.keskinen@nokia.com

Agenda

• Growth drivers of mobile business

• MMS, Java and XHTML technologies

• Evolution of technology enablers

• Mobile User Interfaces – the focal point to mobile services

• Forum Nokia

Mobile Business is growing and expanding

New cellularsubscribersNew cellularsubscribers

Replacementsales

Replacementsales

Multiple device ownershipMultiple device ownership

MigrationMigrationto mobileto mobile

MobileMobileservicesservices

LeadLeadservicesservices

Game DownloadInfotainm

ent

Corporate E-mail & Calendar

Voice P2P MMS

Which technologies enable applications & services that are

relevant to consumers?

MMS Java XHTML

Content transport and

messaging

Downloadable applications

Content search and

access

Messaging and e-mail

Games and personalisatio

n

Web content and

downloads

Mobile, real time, life enhancing,easy and familiar to use, fun, and fast

Key technologies

Key function

Key applications

Key user benefits

From WAP1.X to WAP 2.0 (TCP/IP) Common transport

• Imaging is the next phase of mobile communication evolution

• Magnitude of appeal parallel to that of mobile voice

• Imaging is the major catalyst for MMS

Multimedia Messaging- from 'listen to what I say' to 'see what I mean'

In 2003, a majority of

all new Nokia terminals will

have MMS capability

At the end of 2002, about half of Nokia mobile phone

delivery volumes will

be MMS enabled

Business Person Teenager

Java technology – games and personalisation

Student

GamesCalendarScreensaver

XHTML - key ingredient in the mobile browsing evolution

• XHTML reduces the difference between wireless and web content• XHTML Basic and Cascading Style Sheets separate content from

presentation enabling content tailoring to different devices

• Benefits:• Consumers –more services, better user

interface, easier-to-use

• Carriers – more control over content,consistent look & feel, service loyalty

• Content providers – presentation, functionality,consistency, familiar format

• Manufacturers – Easier software

maintenance, better performance, lower cost

Evolution of technology enablers

• Rich user experience provided by optimised user interface type

• Colour displays• Imaging capability (camera, MMS)• Gaming capability (Java, SP-MIDI)• Data speed (GSM/GPRS-EDGE-WCDMA)• Tri-band (900/1800/1900) functionality• Consistent user experience across networks /

countries

What are the fundamentals for building non-voice market

growth and revenue ?

Will be introduced across Nokia’s product range during 2H02-1H03

Mobile User Interfaces – the focal point

Large colour screens – Evolution of mobile communication from ears to eyes, from voice to imaging, rich user experience

Powerful navigation solutions – The crucial ergonomics to make advanced functionality easy to use

3rd party SW and content (MMS, Java, XHTML) –Open platforms and technologies enable developers and consumers to add new functionalities to devices - and unleash collective innovation

Nokia User Interface seriesAll available during 2002

128 x 128 176 x 20896 x 65 640 x 200

Cost drivenplatform

Size drivencolour platform

One-hand operated feature Platform

Two-hand operated feature platform

XHTMLMIDP JavaMMS

Nokia OS

XHTMLMIDP JavaMMS

Nokia OS

XHTMLMIDP JavaMMS

Symbian OS

HTMLPersonal JavaMMS

Symbian OS

Series 30Series 40 Series 60 Series 80

Forum NokiaDeveloper CommunityOnline community bringing

together leading mobile application developers around the world.

Information, Documents, Tool Downloads, Technical support, Access to business opportunities offered viawww.forum.nokia.com or www.seap.forum.nokia.com

More than 800,000 registered members!

Forum Nokia - Support to developers• In addition to services available

through Forum Nokia website, Nokia is working closely with key developers by offering Early Access to new products & technologies - often before product launches

• All parties benefit as the first applications are available as new products are launched

• Key developers are supported through Forum Nokia in all regions: Americas, Europe, SEAP and China

Applications for Consumers at www.softwaremarket.nokia.com

• Software market is the marketplace for consumers to purchase Java midlets and Symbian applications directly from Forum Nokia members

• Applications are categorised according to handset models making application search easy

• Currently available for consumers globally via credit card payment

• Additional payments methods are under evaluation e.g. Operator billing and POS billing

Application Sourcing through www.tradepoint.nokia.com

Tradepoint currently lists more than 700 applications from Forum Nokia members globally

• Operators may use Tradepoint for applications sourcing for SMS, WAP over GPRS, MMS and Java midlets

• Fast deployment of Java midlets made easy online with Java Broker Service

Operators will get buyer access to Tradepoint by emailing nokia.tradepoint@nokia.com

• Open, standards-based technologies, with standardised interfaces & software platforms create economies of scale for developers, service providers and manufacturers

Large unified application market• faster time-to-market• better interoperability• lower cost• no vendor or service provider lock-in

Seamless, rich and consistent user experience across networks, countries

Fast consumer adoption and growth of new mobile services

In conclusion..