Spiekermann& Ginger,

“Type is Everywhere”

Look at the typeface used for the print

versions of theTallahassee Democrat and

theFlorrida State Times.

What “personalities” are conveyed through

the typefaces?

How does design “work” in newspapers?

What does it need to do?

“Type is Everywhere”

Choose one type of product (e.g., bread,

wine, toilet paper) look at the various

packages or wrappers. Do the typefaces used

share any aspects in common?

Heller: Typology

Art and design critic Beatrice Warde called type “the voice of the page.” Pay close attention to the typefaces at work on the pages below. What sorts of voice do you hear on the main/splash pages of then following sites?

www.godiva.com

www.negativland.com

www.altoids.com

www.weestelm.com

www.lilwayne-online.com/

www.irs.gov

Lipton, Introduction to

Designing Across

Cultures

What does Lipton mean when she argues that

we need to understand and design for "new

filters?”

What work do images do across documents

and across cultures

What are three pieces of advice Lipton offers

and/or that you have for researching and

better understanding the different groups,

cultures, and subcultures you will design and

write for?

Take a look at two different versions of this same

brochure, a U.S. Job Corps (Department of Labor)

publication:

US Department of Labor

Latina Version

What differences do you notice in the two

brochures? Why do you think these changes were

made?

Brown

Power

•Why is there an

association in barrio culture

and Mexican-American

design with the Old English

script font face?

•How does Mister Cartoon,

interviewed for the article

by the author, describe the

cholo aesthetic?

•What does the cholo

aesthetic draw upon as its

influences?

•How does the author

describe rasquachismo?

• How has the term been

reclaimed and revised by

artists such as Tomás