Interactive Television Network

www.itvblue.com

What is ITV Blue?

ITV Blue is an Interactive Television System enabling any TV broadcaster to deliver related

web content at home, while viewers are watching Television.

Dual Screens

The growth of the Internet to now over 2 Billion people, and the drastic rise in smartphone and tablet sales, research have shown that viewers in growing numbers are using their internet device together with watching TV.

In some countries the growth of dual screen usage while watching TV is up to 77% and lowest is 57% in Spain. (see reports later in this presentation).

So with millions of people ready at home, it is time for ITV Blue to deliver the worlds most advanced tool for TV Broadcasters to link their web content to the TV programming enabling Interactive Television with millions of viewers in real time.

Perfect for Sports, News, Entertainment and Advertising

Program coverage

The ITV Blue System can deliver synchronized web content at home, based on both LIVE or Recorded TV programs. When programs are recorded, the system can organize a script that displays the exact right page at home, while the show airs on TV. For LIVE coverage a producer – select a prepared series of links, ready for broadcast live, once something happens (soccer player scores – stats are shown at home etc.) Best usage for the broadcaster: News (LIVE) Sports (LIVE) Game & Quiz Shows (pre-recorded) Reality shows (pre-recorded) Real time viewer polls (LIVE) – political debates, live shows Advertising (pre-recorded)

Success criteria and model

As a broadcaster – you have both TV and Web content, ITV Blue is purely the Linking Company providing a white label solution - that enables you as a broadcaster to connect your viewers at home on any Internet Device in real time.

In order to achieve success, it is essential that you market the service to your audience, both on air and online to gain massive viewer participation, every time you have decided to cover a program online as well.

The business model with a large audience works in the following two areas:

A. CPM based model – creating massive page views on your web site

B. Full Screen web commercials, linked with the TV commercial

Viewers Accessing Service

The way for the viewers to access service can be done in various ways:

A. Promote the link on TV, and online (example: www.tvstation.com/ITV)

B. Ask viewers to SMS to a short code and receive link via SMS

C. Promote a QR Code that links to the URL (print media)

D. Implement URL into your existing App (very little work)

When viewers access service, they will have your Station ID displayed on their device and a visual bar delivering thumbnails of each new page received.

During broadcast the viewer can interact with each page, pause for any new page, or stop any new pages from arriving.

After completed broadcast, the viewer can now repeat the entire program (with same timing as originally) or select any thumbnail with text and review any page received.

Main Broadcast Control

When you sign up for the ITV Blue system, we will provide you with a web login as main station administrator, where you can assign individuals access with rights management to handle the day-to-day operation. Main features are setting up a TV program’s Web Content, with a START page (explaining to the viewer what to expect in this program, also if they join after the program started). END page is a page displayed after a show has completed, thanking the viewers for participating, perhaps updating them about show results, or promoting next interactive show on the channel. After setting up the show, producer can now 1. Add URL’s and text description 2. Add thumbnail to the URL (150X150) 3. Select the exact time page should be shown, after broadcast start 4. Define potential expiration time of a URL (if needed) 5. Export show, Import shows (can be edited in Excel) During show, producer can watch real time stats on how many viewers are using which device and can extract full statistics after a show has completed.

Stats module

After a show have completed, the stats module is the tool you need to invoice your advertisers.

Here you can view every page and how many viewers watched which page and on what device, in what program, which day and on which channel.

We also provide a 3D diagram of how many viewers watched in average and on which devices they used during the show – this provides essential information for future promotions of shows.

Delivery and Support

The ITV Blue System can be delivered – ready for service within 7 days of signing your agreement with ITV Blue. We provide a 2 day training session and first 7 days at launch, we provide on-site assistance to help you get started. Standard system handles 30.000 real time viewers at home, which can be expanded to unlimited. ITV Blue is hosted on Amazon (global presence) with full fail over and backup systems to make sure – your service will be available at all times. During broadcast, ITV Blue provides real time support assistance in case you need help with anything. Main Controller will feature multiple language versions, including English, French, Spanish, German, Russian, Bulgarian and Danish among others.

Agreement

ITV Blue normally offers a 12 month contract, with automatic prolongation at expiration of yearly agreement.

There is a setup fee (12 month hosting, support and license) which in most cases are earned back within first month of service.

Standard SLA – can be selected (your choice)

Expansion of service (additional 30.000 viewers) can be done within 48 hours of order.

ITV Blue work on a revenue share basis of new revenue (To be agreed).

Agreement is always non-exclusive.

If you wish to test the entire system before signing an agreement, we can provide you with a USD 5.000 test system that handles a small number of viewers until you are ready to go live with the full system. (will be reimbursed when signing agreement).

Next Steps

Contact ITV Blue today for a LIVE demo

Write to: info@itvblue.com or contact us here

Aziz Taj, COO Ivan Solvason, CEO Mobile: +4540 681 682 Mobile: +4531122707 at@itvblue.com is@itvblue.com

The Growing Market

The market for services that integrates Television, Computers, Smartphones are growing with amazing speed.

Currently 60% of US population will use another internet connected device, while watching TV, according to Nielsen Media each month – see graph on next slide.

Americans are now spending as many hours online as they do in front of their TV screens, according to a survey released by Forrester on Monday (13th of December 2010).

Source: Forrester

Multi screen usage in USA

Source: Nielsen

TV 2 Web Content Examples

News

• Deeper information on a story

• Real time viewer polls

GameShows

• Participate live with content

• Win prizes in real time

Advertising

• Participate in competitions/promotions

• Buy products advertised on TV

Voting example web page

Multi Screen experience

iPhone/Touch Tablets Android WM7 Mobile PC Mac

Real Time Triggered online event