1

Responsibility ITV Charities and Causes Policy For production companies

ITV Charities and Causes Policy - For production companies

At ITV, we have a unique ability to reach millions of people every day. This comes with a responsibility but also an opportunity to build awareness, generate millions of pounds in donations, and round up items and volunteers for great causes.

All our charitable initiatives must align with our ITV Cause Strategy which is our approach to selecting the causes and charities we will support.

ITV’s Cause Strategy - .

From 2017 our on screen Cause Strategy is contributing to healthy lives and wellbeing for all by inspiring, engaging and empowering people to make a difference

(Goal 3) on good health and wellbeing.

change attitudes and behaviours. But in some cases, the best way our viewers can help is to fundraise, e.g. for international relief causes.

see our dedicated Responsibility website.

ITV’s Giving Criteria

•

•

• t is ITV’s policy not to makecash donations or any other donations to political parties. A vital part of ITV’sreputation as a leading broadcaster and producer is our impartiality and freedom frombias. We therefore ensure that our dealings with governments, political parties andpolitical candidates are not perceived as favouring one group or cause above anyother

2

Responsibility ITV Charities and Causes Policy For production companies

We’re also committed to supporting the Disasters Emergency Committee , which launches and coordinates responses to major disasters overseas. To find out more abou

Appendix 1.

Please refer to the relevant sections below for information dependent on what you want to do. If you can’t find what you’re looking for, please email itvresponsibilityteam@itv.com.

For production teamsOur editorial activity comes with responsibility. We must take care with our on-screen messaging, how we influence viewer behaviour, and how we talk about our links to charities and causes.

Examples of editorial activity:

• Increasing awareness of a charity or cause through a mention or feature;

• Promotion of an activity such as a research study, new initiative or movement;

• The beneficiary of a celebrity fee, celebrity prize money or merchandise suchas a music single;

• A call to action to get involved e.g. donating time, items or money;

• Encouraging fundraising or donations through sponsorship.

3

Responsibility ITV Charities and Causes Policy For production companies

FAQs on editorial guidelines for charitable content

• It must •

•

If it’s a prize pot donation:• It must be within the programme budget and part of the game show format, and be

approved by relevant parties;

• I, the producer should choose a

charity aligned to an existing ITV appeal or campaign.

If it’s an asset, gift or service donation:

• It must be within the programme budget, or the cost is fully covered by a sponsor or partner,and relevant parties approve the format of delivery.

Talent fees, or fees of any products or services in lieu of payment:

• It must comply with our anti-bribery policy;

• Where applicable, a clear agreement is in place that the programme, charity or beneficiaryand/or third party have agreed on prior to recording (not TX), and relevant parties know, forexample, an Executive Producer.

4

Responsibility ITV Charities and Causes Policy For production companies

• Must be approved by our Corporate R by oneof its members (information Day to Day/ITV Responsibility);

•

•

2. We’d like to help a charity or cause by encouraging the public to actAn appealAn appeal is defined as a large-scale, company-wide initiative that has a call to action for money or support from our viewers. Generally, it has standalone programme content that’s supported by our other programmes across the schedule.

An ITV appeal:

A campaignA campaign is generally isolated to one programme, location or channel and has a call to action for support or participation, but not often money. It’s usually embedded within our existing programming and doesn’t have a standalone show.

An ITV campaign:• Must be managed by the particular channel brand, programme or region, but their

purpose and objectives must be approved by our CR Board;

• Must include an interactive element, typically to support or participate in a social actioninitiative such as a collection of items, donation of time, or an awareness pledge;

• Must typically target a specific audience that’s associated with the channel, platformor programme content, and be distinct from an appeal through its reduced reach andlimited access to wider ITV resources and support.

3. What’s the approval process for an appeal or campaign?The Corporate Responsibility (CR) Board must approve all appeals and campaigns before you make an informal agreement with any partners or beneficiaries. The CR Board meets quarterly but if you need approval between meetings, an exceptional process is in place.

5

Responsibility ITV Charities and Causes Policy For production companies

• It must be within the programme budget, or the cost is fully covered by a sponsor orpartner and relevant parties approve the format of delivery.

If it’s talent fees, or fees of any products or services in lieu of payment;

• It must comply with our anti-bribery policy;• Where applicable, a clear agreement is in place that the programme, charity or beneficiary

and/or third party have agreed on prior to recording (not TX), and relevant parties know, forexample, an Executive Producer.

Please note, the more complex the proposal, the more time the CR Board needs, and approval is only in principle. Please consider a timeframe for approval around third parties, contracts and required donations or platforms.

Step 1: Once considered against our criteria, you can submit an initial idea or treatment to the CR team at itvresponsibilityteam@itv.com.

Step 2: The team will be in touch to discuss the concept in more detail and talk through the different components. The CR team will help you to complete a Partnership Proposal form and send it to the CR Board.

Step 3: If approved, the CR team will give the project the go-ahead and provide any feedback from the CR Board, advising o next steps in terms of getting the appeal or campaign going.

Our CR Board reserves the right to decline any appeal or campaign activity if it’s deemed a conflict of interest with an existing commitment or poses a risk to our operational activity or brand reputation.

We’d like to make a donation to a charity or cause that won’t form part of the contentYou don’t need prior approval to make a donation but it must meet ITV’s Giving Criteria.

If it’s an asset, gift or service donation:

6

Responsibility

Appendix 1

Emergency appeals

An emergency appeal falls outside of our standard governance process due to the

An emergency appeal must:

• Be recognised as an emergency by the Disasters Emergency Committee (even when theevent is not administered by them);

• Include an interactive element, typically a call to action to donate, volunteer or participate ina social action initiative;

• Be approved by the Corporate Responsibility (CR) Board, or where under extreme timepressures, by the Chairperson of the CR Board;

• Be managed through ITV Responsibility or the relevant programme team, depending on thenature and circumstances of the appeal;

• Have any clashes or conflicts of interest with existing campaigns resolved by the CR Board.

These events are unpredictable so we have a clear process to make sure we respond with a single voice. The CR Board will determine whether it’s appropriate for us to be involved and the extent of our support.

ITV Charities and Causes Policy For production companies Appendix 1

7

Responsibility

Appendix 2

Editorial guidelines for charitable content

For all editorial activity, the production company must make sure:

• The use of an ITV-owned name or brand in relation to any appeal/campaign agreed inadvance with the Corporate Responsibility Board by email toitvresponsibilityteam@itv.com;

• It complies with our Producers’ Guidelines;

• The campaign doesn’t support a religious, terrorist or political agenda;

• There‘s no conflict of interest with any existing ITV appeal or campaign;• Featured charities or causes are registered and up to date with annual accounts and other

requirements in accordance with the Charit Commission;

• Any reference to a charity or cause in relation to a social issue is agreed with themin advance;

• There’s a fair and transparent the charity or charities were selected;• An on-air appeal or campaign follow-up information available on a trusted ITV

platform. Viewers shouldn’t be directed straight to a third party site if asked to takeaction or participate;

Advice

page

The Corporate Responsibility Board reserves the right to decline any feature, campaign or activity if it’s deemed a conflict of interest with existing commitments, or poses a risk to our operational activity or brand reputation.

The only exceptions are for our News programmes or Factual documentaries, where the nature of the editorial may dictate what charities are covered and in what context n these circumstances, it must be made clear that we are impartial to the content.

ITV Charities and Causes Policy For production companies Appendix 2