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Why Ignoring PERSONA CENTRIC MARKETING Can Kill Your Business?Customers are craving for a tailored experience in the buying process, but many companies are struggling to realize the power of personalization.
Marketers who use personas and map content to the buyer’s journey enjoy 73% higher conversions.
93% of companies who exceed lead and revenue goals, report segmenting their database by persona.
Using personas makes website 2-5 times easier to use for targeted users.
82% of companies using personas have managed to create improved value proposition.
Why your MARKETING STRATEGY should include PERSONAS
Identify what essentially you need to create an ideal persona:
TOP CONSIDERATIONS for creating personas
OK!
TOP CONSIDERATIONS FOR CREATING PERSONAS
Role in thedecision making processIdentify the correct authority who influence the buying process.
Tasks and responsibilitiesList-out day-to-day business duties to gain better understanding of their role.
Challenges and pain-pointsUnderstand what scares them and find their problems that your solution can solve.
Buying behaviourConsider their buying habits, decision competence, communication channels they prefer, tools & technologies they use, and common sales objections by them.
Psychographic attributesGather details about their lifestyle, hobbies, interests, opinions, values, specialities and skills.
Demographic attributesFind out customers’ gender, age, education-level, income-level, location, languagesthey know, and professional status (industry, organization size, job title).
OK!
Goals and prioritiesIdentify organizational and individual’s goals & priorities for better alignment of solutions.
Take interviewsof customers
and prospects
Conduct surveys with customers
and prospects
Research on social channels & communities
Collectinformation from
market research data
Look at the existing database
Talk to the sales team
Discuss internally with executives and customer success team
Use SEO data (keywords and phrases)
WAYS TO UNCOVER INFORMATION for creating personas:
MAKE THE MOST OUT OF YOUR PERSONAS
Revamp overall marketing strategy
Personas give you a direction and o�er a starting point, but you can do much more for your business using them in an e�cient manner.
Categorize connectionsinto segments
Align personas to target segments
Run custom marketing campaigns
Refine messaging
Improve the website experience
Write personalized content
Identify opportunities and gaps
Advaiya Solutions Pvt. Ltd. G14-17, IT Park, MIA Extension Udaipur, India 313002
Phone: +91 (294) 305 1100
Advaiya Solutions, Inc.17303 NE 39th Ct., Redmond WA 98052, USA
Email: [email protected]
www.advaiya.com
Learn how our Persona Development Services can help you.
